Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Search Engine Optimization: An Hour a Day
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Book Description
Editorial Reviews
From the Back Cover
Put Your Website in the Spotlight
A Step-by-Step Guide
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Cut through the trendy jargon to find the "Eternal Truths" of SEO
Discover the right keywords using the latest research tools and your own gut check
Get to know your stats and the free stat-collector, Google Analytics
Optimize your site for search engines and your site visitors so you can be found, then make the sale
Use the social web to help you reach your business goals, even if you're not a social networking butterfly
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain discussions about tackling key issues from two unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day
"This book offers a systematic, commonsense approach to the art and science of SEO."
—Chris Sherman, SearchEngineWatch.com
"The book is a step-by-step guide that can help drive targeted search-referred traffic to a variety of websites—perhaps even your website."
—P.J. Fusco, ClickZ Magazine columnist
"The practical and realistic emphasis on business-oriented needs makes the book a great reference."
—Joe Dolson, inter:digital strategies
"Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your website's rank in the search engine results pages."
—Harvey Ramer, marketing designer and blogger, Design Delineations
About the Author
Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
Search Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.
The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.
Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.
The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter.
At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn't stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them.
On a final note, I need to say that I couldn't disagree more with the reviewer who thought the book was "poorly organized." Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence.
Bruce Hoag, PhD
Co-author Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series)
http://www.p-advantage.com
The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.
Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.
The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter.
At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn't stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them.
On a final note, I need to say that I couldn't disagree more with the reviewer who thought the book was "poorly organized." Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence.
Bruce Hoag, PhD
Co-author Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series)
http://www.p-advantage.com
6 of 6 people found the following review helpful
By R. Miller
Format:Paperback|Amazon Verified Purchase
These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.
5 of 5 people found the following review helpful
By S. Dhaliwal
Format:Paperback
As a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics. There's a lot of blogs out there to supplement your education with but start with this book and then expand and enchance your knowledge with internet blogs. Can't go wrong with this book!
Most Recent Customer Reviews
1.0 out of 5 stars
Outdated
Not purchased through Amazon.
Because Google and other search engines (Yahoo, Apple Siri, etc) continually upgrade, downgrade, grow, shrink, and change their algorithms,... Read more
Because Google and other search engines (Yahoo, Apple Siri, etc) continually upgrade, downgrade, grow, shrink, and change their algorithms,... Read more
Published 10 months ago by Sea Dog
3.0 out of 5 stars
Not a bad place to start
No book can truly address the constantly changing complexity of SEO, but this isn't a bad start. And the "do a little bit every day" approach is absolutely the correct one.
Published on August 24, 2010 by Brian Combs, ionadas local LLC
5.0 out of 5 stars
Best book I've read on SEO so far
I checked out at least 15 books from the library to learn about SEO. Most were either too basic or just seemed to be poorly written and/or by a somewhat shady author. Read more
Published on November 24, 2009 by J.R.
5.0 out of 5 stars
Great Presentation
I liked that this book offered "realistic" methods for SEO. The authors seem to understand the limited time a small business person has and presents ways to get your SEO done in a... Read more
Published on October 17, 2009 by William E. Starkey
4.0 out of 5 stars
Top SEO book for serious webpreneurs
I researched for two days before choosing this book. No other book gets to the meat of SEO quickly enough. Read more
Published on July 19, 2009 by Harry J. White
3.0 out of 5 stars
Too wordy
This book is extremely wordy, although they do know what they are talking about. It's the structure of the book that made me return it, it was all over the place jumping back... Read more
Published on May 10, 2009 by Eric Toczko
5.0 out of 5 stars
Very informative
With the ever changing Internet, I'm sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by using... Read more
Published on May 7, 2009 by Kelly B. Peterson
5.0 out of 5 stars
Useful even for those well versed in SEO
This book contains a wealth of information. We have implemented a number of the techniques in our local search directory [...]Thanks for the valuable insights
Published on January 25, 2009 by Russell Gain
5.0 out of 5 stars
Fabulous: SEO, An Hour A Day
If you are afraid that you will never be able to figure out this new world of optimizing yourself on the web, put that fear to bed. Worry about things you can't change. Read more
Published on November 29, 2008 by Renee E. Badall
5.0 out of 5 stars
A Solid Foundation for Long Term Success
This book is by far one of the better SEO books I've read and it has taken a prominent position on my shelf of website resources. Read more
Published on October 14, 2008 by David Brennan
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