Discover how easy it is to: 1. Organize your promotion efforts 2. Write effective web copy for search engines 3. Understand the online directories 4. Find keywords 5. Write meta tags 6. Learn how the search engines work 7. Submit your web pages 8. Analyze your traffic The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories. Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more. Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.
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Editorial Reviews
From the Publisher
Discover how easy it is to:
1. Organize your promotion efforts
2. Write effective web copy for search engines
3. Understand the online directories
4. Find keywords
5. Write meta tags
6. Learn how the search engines work
7. Submit your web pages
8. Analyze your traffic
The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories.
Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more.
Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.
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Most Helpful Customer Reviews
17 of 19 people found the following review helpful:
1.0 out of 5 stars
Waste of Money,
By A Customer
This review is from: Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters (Paperback)
Very Basic Info, all of which can be gotten for free at numerouse Search Engine Websites-- plus, this book is 1/2 blank log pages...where can I get a refund!!
1.0 out of 5 stars
No Good,
By Stoney deGeyter "Pole Position Marketing" (Canton, OH United States) - See all my reviews (REAL NAME)
Amazon Verified Purchase(What's this?)
This review is from: Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters (Paperback)
SEO&P isn't so much of a book on optimization than it is a collection of bits and pieces of information on search engine marketing along with some tracking strategies. The information contained inside is about as dated as one would expect a five year old book on SEO to be but it's not so much about the information as it is about the processes involved in doing what needs to be done in an SEO campaign.
With that said, there is really nothing here that hasn't been blogged about or talked about in forums for the past several years. This "course" would have worked better as a free PDF download, as it contains less than 40 full pages of content, in larger than normal type!) The rest of the pages are for note taking. While there is nothing here that is downright incorrect, it's certainly not the most current or the most valuable information you can find elsewhere for less.
1.0 out of 5 stars
Do NOT Buy This Book,
By J. Ross (Tokyo, Japan) - See all my reviews
This review is from: Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters (Paperback)
Absolutely do NOT buy this book. Daniel Harty's page analysis is not quite accurate. There are approx. 110 physical page sides, of which the first 6 are title, ISBN, contents, etc., followed by a mix of 36 blank log pages + 40 content pages, and the last 28 pages are entirely BLANK for "Notes"! Have you ever seen so many blank pages at the end of any other book? Even for complete beginners, the 40 content pages are next to useless, mainly promoting the authors' own website for online promotion, where they solicit "Donations".Authors, you should be ashamed of yourselves. You disingenuously say "Terry and I actually wrote this little book for ourselves." So why publish and charge for it?
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Inside This Book
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First Sentence:
Successful search engine (SE) optimization requires strong organization, and this booklet, written for amateur optimizers, takes such organization to a new level. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
click popularity, link popularity, web copy, navigational structure, meta tags, unique visitors, total hits Key Phrases - Capitalized Phrases (CAPs): (learn more)
Online Tutorial, Day Submitted Page Submitted Day Verified, Description Meta Tag, Keywords Meta Tag, Possible Keywords, Alta Vista, Content Update Schedule Content Date, Start Date Finished New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Successful search engine (SE) optimization requires strong organization, and this booklet, written for amateur optimizers, takes such organization to a new level. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
click popularity, link popularity, web copy, navigational structure, meta tags, unique visitors, total hits Key Phrases - Capitalized Phrases (CAPs): (learn more)
Online Tutorial, Day Submitted Page Submitted Day Verified, Description Meta Tag, Keywords Meta Tag, Possible Keywords, Alta Vista, Content Update Schedule Content Date, Start Date Finished New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
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