Customer Reviews

Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(4)

 

 

Very Basic Info, all of which can be gotten for free at numerouse Search Engine Websites-- plus, this book is 1/2 blank log pages...where can I get a refund!!

SEO&P isn't so much of a book on optimization than it is a collection of bits and pieces of information on search engine marketing along with some tracking strategies. The information contained inside is about as dated as one would expect a five year old book on SEO to be but it's not so much about the information as it is about the processes involved in doing what needs to be done in an SEO campaign.

With that said, there is really nothing here that hasn't been blogged about or talked about in forums for the past several years. This "course" would have worked better as a free PDF download, as it contains less than 40 full pages of content, in larger than normal type!) The rest of the pages are for note taking.

While there is nothing here that is downright incorrect, it's certainly not the most current or the most valuable information you can find elsewhere for less.

Absolutely do NOT buy this book. Daniel Harty's page analysis is not quite accurate. There are approx. 110 physical page sides, of which the first 6 are title, ISBN, contents, etc., followed by a mix of 36 blank log pages + 40 content pages, and the last 28 pages are entirely BLANK for "Notes"! Have you ever seen so many blank pages at the end of any other book? Even for complete beginners, the 40 content pages are next to useless, mainly promoting the authors' own website for online promotion, where they solicit "Donations".

Authors, you should be ashamed of yourselves. You disingenuously say "Terry and I actually wrote this little book for ourselves." So why publish and charge for it?

I cant stress stongly enough that buying this book is a waste of time and money. It is in total 76 pages long - 36 of which are completly blank log pages. So to the 40 pages of content - two of which are dedicated entirely on how to organise a brainstorming session - what the hell has that to do with SEO. Oh an by the way the only search engine they deal with is Alta Vista. At least hes honest.

Daniel

If you want an easy to understand guidebook about search engines and optimizing your web site then you must read this book! You'll go through the steps necessary to help you improve your web site ranking and there is a great deal of information about directories and search engines. You'll particularly appreciate the worksheets that help you keep track of all the essentials such as keywords, meta tags and where you've submitted your site.

This book made is plain and simple for me on how to get organized and how to approach writing my web pages. I had seen stuff here and there on the internet but to have the nuts and bolts of it explained clearly helped me out. Great for a beginner just starting out.

Hi Everyone, thanks for the critiques, it will make our next book better! Terry and I actually wrote this little book for ourselves. We wrote it to help in our SEO efforts on our own web sites. We have used this book to promote several web sites. Let me tell you, this method works!

However, what I am really here to tell you is that, SEO is easy. Our book is VERY BASIC, because learning the essentials of SEO is easy. The book is a journal. There are tips on how to optimize, but it is more of a workbook to keep you organized, the key to a good SEO campaign is organization.

If you're looking for a technical book, this is not the book for you. This is the layman's way to SEO nirvana.