Search Engine Optimization [CD-ROM]

Richard John Jenkins (Author)

Book Description

Publication Date: August 23, 2006

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

• Search engine optimization (SEO) vs. search engine marketing (SEM)
• Getting to know your searchers
• Crawler-based search engines
• Keywording to rank high in searches
• Keyword combinations, variations, and stop words
• Setting up a site the wrong way: what to avoid
• Creating a search-friendly site
• Submitting websites for search engine indexing
• Building link relationships

Editorial Reviews

From the Publisher

Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.

From the Back Cover

Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.

See all Editorial Reviews

Product Details

• CD-ROM
• Publisher: lynda.com, Inc (August 23, 2006)
• Language: English
• ISBN-10: 1596712686
• ISBN-13: 978-1596712683
• Product Dimensions: 7.5 x 5.3 x 0.6 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #646,234 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

0 of 1 people found the following review helpful:

2.0 out of 5 stars Has been.. couple chapters are still useful, January 14, 2010

By 

D. Ledden (Portland, NY United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Search Engine Optimization (CD-ROM)

This was my first lynda course. I'm a professional web developer with a fair level knowledge, so I was expecting to know some of the material. However, I was disappointed to find that many of the web tools and urls are no longer available. Also, there are more than a few chapters dealing with very basic web design things. Setting a title on your page may be classified as SEO, but I don't need a 20 min explanation of how to do it in Dreamweaver 8.0. Yes, DW8.. Even a newbie could figure out this process on their own.

In all I found two chapters useful. As they saved be a few hours of searching online, but not nearly enough to be worth the price tag. If you can find it used for under $50. It might be worth it for someone who is new to web design, but if proficient at figuring out the changes that have occurred in DW.

The teaching style was adequate, but the material is just to long in the tooth. Lynda, please make a new course.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent - Worth Every Penny!!!, November 12, 2008

By 

M. Fisette "Golden Guy" (Rochester, MI USA) - See all my reviews
(REAL NAME)   

This review is from: Search Engine Optimization (CD-ROM)

I highly recommend this title along with all the other SEO titles available at www.Lynda.com. I have an annual subscription that lets me watch this and hundreds of other training tutorials. This is a GREAT company. You should subscribe to the site if you want the best deal in town.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Wonderful Introduction to Search Engine Optimization, January 7, 2008

By 

Dennis Deacon (Chicago, Illinois United States) - See all my reviews
(REAL NAME)   

This review is from: Search Engine Optimization (CD-ROM)

I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website's ranking in the major search engines using ethical methods, without resorting to "black hat" tactics.