A Step-by-Step Guide
More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.
Develop and implement an SEO strategy using the winning An Hour a Day approach
Discover how search engines work now, and make them work for you
Optimize your site so you can be found, then make the sale
Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight
Find out what "link juice" is, and start making your own
Get visibility in local, social, shopping, and other featured search results
You'll also find:
Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain sidebars, where the authors discuss key issues from their unique perspectives
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day, Third Edition
"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America
"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
—Marty Weintraub, President, aimClear
"If you read even half of the book you'll be an SEO star. Imagine what will happen if you read the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist
Def a great book. If you're looking to improve your skills or at least get some sort of knowledge about the SEO and marketing world this is MUST read.Published 1 month ago by Hassan
I have been slow to finish. Still have not finished reading it, but for sure it is enlightening. Will probably need to buy another one soon to up-date knowledge.Published 6 months ago by BabweTrader 1
This book explains SEO concepts very well and provides a very useful roadmap to implementation. And it cuts through a lot of the hype and bull you read in other SEO titles.Published 7 months ago by D. Jenkins
LOVE this book! I bought it to teach myself about the value of SEO and it did the job. Instead of our paying hundreds to thousands a month/year, we've done it all ourselves and... Read morePublished 9 months ago by Jim Unger
Not bad book but not well organized and too all over the place. Im not a huge fan of this buy something better or read online forums.Published 15 months ago by nydunes
I've held an SEO position for over 7 months at the time of this writing, so I do have somewhat of a solid background in it. Read morePublished 17 months ago by Nathan
This is a descent book on optimization but it just tries to cover to many business types to be relevent. Read morePublished 18 months ago by W. T. Atlantic General
Great well packed book. A little out of date in places but it is a book. Its a great read with lots of hints and tips. Read morePublished 19 months ago by shaun masters
Full disclosure: I know the authors of this book and ... the truth is I'm a huge fan of theirs both personally and professionally. Read morePublished 20 months ago by Michael