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Search Engine Optimization (SEO) Secrets [Kindle Edition]

Danny Dover , Erik Dafforn
4.8 out of 5 stars  See all reviews (44 customer reviews)

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Book Description

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences

Editorial Reviews

From the Back Cover

When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. You'll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level.

The Insider's Guide to:

  • Understanding search engine optimization like the pros

  • Making money from SEO consulting

  • Getting into the inner circles of the SEO industry

  • Choosing the right SEO troubleshooting tools for your SEO problems

  • Fixing search engine penalties

  • Using your competitors to your advantage

  • Using alternative search engines

  • Testing your SEO for optimal performance

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider Tips - Expert advice to help you optimize performance

  • Valuable Insights - Eye-opening descriptions of poorly documentedor undocumented features and procedures

  • Unbeatable Advice - Real-world workarounds and little-known tipsand techniques

About the Author

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.

Product Details

  • File Size: 10226 KB
  • Print Length: 456 pages
  • Publisher: Wiley; 1 edition (March 21, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004U7MUES
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #511,695 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
42 of 44 people found the following review helpful
Format:Paperback|Verified Purchase
I don't usually do reviews but this book took me by surprise. I am impressed with the content, it was a fresh perspective on search engine optimization and it offered some really practical, useful advice that virtually anyone who understand the basics of SEO would be able to implement.

I eagerly pre-ordered the book because I have read Danny's articles on SEOmoz. It came 7 days ahead of the scheduled release date so I was delighted with Amazon.

I started reading and I couldn't put it down. Maybe I'm a nerd but I live and breathe online marketing and SEO was the core of it all.
Here are some of the key takeaways:

1. SEO Consulting Process - Learn how to win clients, how much you should charge for your services (master services agreement,
NDAs, SOW) and the best deliverables/reporting for your clients.

2. Suggested SEO Pricing - Website Audit, E-Commerce Site Audit, Link Building, Reputation Management, Social Media Management,
Keyword Research and etc. (Very helpful if you are looking at doing consulting work, it is so hard to determine the right price
point on your own).

3. 58-Page Comprehensive Technical SEO Site Audit - Unless you paid for SEO site audits in the past you won't be able to get a more
in-depth sample. Oh and he also show you how to do the Site Audit as well.

4. How to Conduct an E-Commerce Audit - In my opinion the first 4 items are worth it's weight in gold for a SEO freelancer, SEO
consultant or even an SEO agency.

5. SEO for Local Business - What works and what doesn't: customer opinions/reviews, universal search, image search, video search
and ranking factors.

Read more ›
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17 of 20 people found the following review helpful
5.0 out of 5 stars The SEO BIBLE March 24, 2011
Format:Paperback|Verified Purchase
Just go the book, and haven't put it down since. I have been doing SEO for 8 years and this is by far one of the best if not the BEST book on SEO techniques out there. I recommend it for everyone.

With the Kindle I have been purchasing every SEO book that has come out for a couple months now, looking and looking for that needle in the haystack. All you have to do is go back and look at all the reviews I have done on them. Finally the book I have been looking for and hoping for has come out. The way its written, the notes on the side explaining subjects more, the highlights in the book exactly where I would highlight are perfect.

It's a book that says exactly what it means he tells you secrets, he opens your mind and doors to SEO. Chapter 14 SEO Resources gives you all the info you need, he even goes into attending an SEO Conference. I have never read about that in any SEO book. Why is this important you ask, because if you haven't been to an SEO conference you need to get your but there and his book explains everything.

The Tips in the book are great, as well as the entire book overall. There is lots of crap out there, don't be fooled Danny knows his stuff inside and out, shows hard examples and everything.

Actually, don't go buy it and make my job of getting my clients to the top way easier for me.
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13 of 17 people found the following review helpful
5.0 out of 5 stars Finally, A Great SEO Book! March 29, 2011
By JBern
Format:Paperback|Verified Purchase
I consider myself an intermediate level (in-house) SEO for the Real Estate industry. Lately I've been looking to take myself to that next level, so I've been studying, testing, studying and testing and then testing my studying. So far so good...

People in my industry have been noticing the results I'm getting for our company, and have been approaching me to do work on the side for them. While normally this would be a great thing, I've been a little hesitant to accept clients as side work. I did some work for the first client that approached me, and quickly realized I was stepping into a whole new realm of reporting and accountability. I mean, I had no formal processes, contracts, reports, etc. to provide the client. Obviously this was going to be a problem if I wanted to continue down this path towards becoming a full time SEO consultant.

By a stroke of luck, I happened to be flying through my Twitter stream that same day and stumbled upon someone who had tweeted how they were excited to get their copy of Danny Dover's new book, SEO Secrets. The title alone drew me in, but the description was what made me purchase the book. It seemed to be speaking to most of the issues I was facing.

So, I got the book this last Friday and spent most of the weekend reading it. It was a great read compared to many of the other SEO books I've tried in the past which have never lived up to the hype. SEO Secrets was very well structured all the way down to the little "tips" scribbled into the side bar of the pages.

I'm going to stop blabbing on now and just say this: SEO Secrets was definitely worth the money (and time) spent. You should get a copy.
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6 of 7 people found the following review helpful
5.0 out of 5 stars This is the first SEO book you should get. August 9, 2011
Format:Paperback|Verified Purchase
Danny was the lead SEO at SEOMoz and made a great video about local search last November. That video compelled me to signup for the pro SEOMoz membership. I am an in-house SEO, and by March 2011 I was ranking #1 in most relevant keywords for my market (seattle painting, house painting) primarily because of the tools, strategies, etc. I learned from Danny and SEOMoz.

Purchasing any book Danny might work on is a no-brainer for me...however I was blown away by what I am learning from the book. Many SEO books on the market are basically re-hashed material you can find by searching for "what is SEO"..with low hanging fruit advice like "get your tags right, get good links, create good content", etc ; Search Engine Optimization Secrets however breaks down the SEO PROCESS from creating strategic plan to technical hurdles, best practices, site audits, implementing tracking tools, and so on. I consider myself an adequate SEO but this book has made me re-examine my process; I could be squeezing more juice out of certain procedures I paid little attention to.

I wish I would have read this book sooner.
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Most Recent Customer Reviews
5.0 out of 5 stars The best
The best SEO book I ever read.
Published 1 month ago by Cliente Amazon
5.0 out of 5 stars The Gold Standard for SEO Knowledge Bombs
This is THE gold standard of SEO books. It doesn't cover link building too much, but what it does cover is spot on. Read more
Published 2 months ago by Joseph
5.0 out of 5 stars I highly recommend this book
I have read several seo books and this one is awesome. I highly recommend this book along with "The Art of SEO"
Published 2 months ago by personalexperience44
5.0 out of 5 stars probably best SEO reference book I have read
probably best SEO reference book I have read. What I liked most is that Danny tries to keep the principles timeless and stay true to SEO. Read more
Published 4 months ago by mike
5.0 out of 5 stars Very Good Book - Recommend
Danny is one of the most important and successfull SEO expert in the world. I've found his book really helpful and full of tips and advices about how to optimaze a website for... Read more
Published 6 months ago by Franco Lucchetti
4.0 out of 5 stars Great book, easy to follow for a novice.
Just a little ways into the book and already applying several things learned. It is easy ready and understand. Buy it!
Published 9 months ago by BioLyte Laboratories
5.0 out of 5 stars Cutting edge
I was skeptical a book on SEO could be this thrilling. Danny is a compelling writer and takes you to the cusp of the best search engine optimization strategies.
Published 10 months ago by Justin Michael
5.0 out of 5 stars Essential read for web site developers
Search engine optimization is one of the many skills a web designer or developer needs to know to advise a client on the ways to make their web site easier to find and avoid the... Read more
Published 12 months ago by J. Crowe
5.0 out of 5 stars I don’t normally write reviews, however this book may have saved my...
I have been no stranger to working on the web, I had taken several courses (about 5-6 years ago) on web design and have designed a few personal websites. Read more
Published 12 months ago by J.Tom
4.0 out of 5 stars Good book.
It's an easy reading. It goes straight to the point without making unnecessary comments about teories and other kind of things.
Published 16 months ago by Cristiano R. S. Pereira
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