Search Engine Optimization: Your visual blueprint for effective Internet marketing [Paperback]

Kristopher B. Jones (Author)

Book Description

Publication Date: August 9, 2010 | ISBN-10: 0470620757 | ISBN-13: 978-0470620755 | Edition: 2

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

• Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
• Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
• Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

Editorial Reviews

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

• Identifying your target audience

• Using and optimizing meta tags

• Optimizing your site for multiple browsers

• Writing effective content

• Building communities with blogs and forums

• Using Google Analytics

• Gaining exposure through social media

• Creating pay-per-click campaigns

• Maximizing the use of other search engines

• Monetizing traffic on your site

"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." — Rand Fishkin, SEOmoz

• High-resolution screen shots demonstrate each task

• Succinct explanations walk you through step by step

• Two-page lessons break big topics into bite-sized modules

• "Apply It" and "Extra" sidebars highlight useful tips

• Target your audience, create strong pages, use keywords, and build links

• Master powerful techniques with visual instructions

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Product Details

• Paperback: 336 pages
• Publisher: Visual; 2 edition (August 9, 2010)
• Language: English
• ISBN-10: 0470620757
• ISBN-13: 978-0470620755
• Product Dimensions: 7.4 x 0.8 x 9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (71 customer reviews)
• Amazon Best Sellers Rank: #76,534 in Books (See Top 100 in Books)
  • #21 in Books > Computers & Technology > Internet & Web Culture > E-Commerce
  • #24 in Books > Computers & Technology > Internet & Web Culture > Search Engine Optimization
  • #47 in Books > Computers & Technology > Home Computing & How-to > Online Searching

More About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), PubCon, and Radio Ink Convergence. Since 2008 Kris' book, Search-Engine Optimization: Your visual blueprint for effective Internet marketing, has sold nearly 50,000 copies and was ranked on Amazon.com as the best-selling book within the search-engine marketing category more times than any other SEO book. Kris is a sought-after motivational speaker and frequently speaks to corporations and non-profit organizations, we well as colleges and universities around the world. Kris has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Kristopher was the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network, which Kris founded in 1999 and later sold to eBay (after being acquired by GSI Commerce in 2009). During Kris' tenure at Pepperjam the company was recognized for three consecutive years by Inc. magazine as one of the fastest growing companies in the United States, and was celebrated as one of the best places to work in the State of Pennsylvania. The company currently powers affiliate marketing programs for over 2,000 major Internet retailers, including Toys R Us, Dick's Sporting Goods, and the NFL.

Since selling Pepperjam Kris founded an angel investment firm called KBJ Capital (www.kbjcapital.com), which Kris has leveraged to invest in and advise a growing portfolio of early stage technology companies, including ReferLocal.com where he serves as Founder and CEO, Highlighter.com, APPEK Mobile Apps, pathmapp.com, VigLink, Internet Media Labs, LavCup.com, and Yumm.com, among others. KBJ Capital has also made several alternative financial investments, including Doc Magrogan's Oyster House, Rapid Recovery, and a fast growing real estate investment firm Kris cofounded with his entrepreneurial brother Rick.

In addition, Kris most recently (2012) joined the #1 SEO firm in the United States, Internet Marketing Ninjas, as Chairman. As Chairman Kris advises the company on overall business strategy, including M&A opportunities, growth into new markets and products, and executive recruitment and retention. Kris worked closely with CEO Jim Boykin on recent Ninja investments and acquisitions of WebmasterWorld, DevShed, Cre8asite, and Threadwatch.
In 2013 Kris was selected by the Online Marketing Institute as one of the "Top 40 Digital Strategists in Marketing." Kristopher was also recognized as an Entrepreneur of the Year by Bank of America (2005), finalist for the prestigious Ernst & Young Entrepreneur of the Year (2008), and twice as one of the "Top 20 Business Leaders" in northeastern Pennsylvania under the age of 40 (2006, 2010).
An avid reader, traveler, public speaker, entrepreneur, and business leader, Kristopher truly defines a spiritually motivated individual dedicated to the community in which he lives. Kris is a former senior staff member to former Congressman Paul E. Kanjorski (PA-11).

Kristopher has participated on numerous technology, educational, and non-profit boards of director and advisory committees, including the Misericordia University Board of Trustees, the Great Valley Technology Alliance (past Co-Chair), WVIA Public Broadcasting, Penn State University (WB) Department of Information Science and Technology, Albany Law School Alumni Association, Pennsylvania Keystone Innovation Grant Committee (KIG), CAN BE Business Incubator, Greater Wilkes-Barre Chamber of Commerce Strategic Planning Committee, Luzerne Foundation Millennium Circle, and the United Way of Wyoming Valley, among others.Kristopher received a Bachelor of Arts from Pennsylvania State University, a Master of Science from Villanova University, and a Juris Doctorate from Albany Law School.
Learn more about Kris on his personal website, located at www.krisjones.com.
Connect with Kris:

Facebook - www.facebook.com/kbjcapital
Twitter - www.twitter.com/krisjonescom
LinkedIn - www.linkedin.com/in/internetceo
Learn more about Kris on his blog http://www.krisjones.com
Learn more about Kris as an investor at http://www.kbjcapital.com

Most Helpful Customer Reviews

63 of 66 people found the following review helpful

5.0 out of 5 stars The best money I've spent on SEO/SEM Strategies July 16, 2008

By Jeremy Harrison

Format:Paperback

As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.

But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.

The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.

I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.

I highly recommend this book.

39 of 40 people found the following review helpful

3.0 out of 5 stars 2nd Edition - Still More Trees than Forest SEO August 6, 2010

By Jason L. Mcdonald

Format:Paperback|Amazon Verified Purchase

I did not read the 1st edition, but I just finished the 2nd edition of this 'visual' book. As an instructor of search engine optimization both offline at AcademyX in San Franciso and online at JM Internet Group, I try to read every new SEO book that comes out. It's one way I keep my mind fresh and learn from the best and brightest.

Kristopher Jones has updated what is one of the landmark do-it-yourself books on SEO. I really hoped that the visual method would be more helpful than the word-heavy books that plague the SEO industry. That said, this book is also quite heavy on text and very, very light on theory. My students need simple step-by-step instructions that do not overwhelm them. This book has too many options, too many items, and not enough coherence about what is more important vs. less important in SEO.

Even on particular topics - like the Google keyword tool - he doesn't give you enough detail. It would have been better to have more information, more visuals for the major resources like that, and drop the cornucopia of details on all the other, lesser tools. One tragic error - he indicates that Google does not use the meta description tool, and that is patently wrong.

At any rate, it is still a very good book and deserves a spot on anyone's reference library for SEO. Some of the tools and tricks can be found nowhere else.

33 of 36 people found the following review helpful

5.0 out of 5 stars Want more hits? Start here! June 1, 2008

By Dan Bergevin VINE™ VOICE

Format:Paperback

Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.