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Search Engine Optimization: Your visual blueprint for effective Internet marketing Paperback – August 9, 2010

ISBN-13: 978-0470620755 ISBN-10: 0470620757 Edition: 2nd

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Product Details

  • Paperback: 336 pages
  • Publisher: Visual; 2 edition (August 9, 2010)
  • Language: English
  • ISBN-10: 0470620757
  • ISBN-13: 978-0470620755
  • Product Dimensions: 7.4 x 0.8 x 9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Best Sellers Rank: #796,067 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

  • Identifying your target audience

  • Using and optimizing meta tags

  • Optimizing your site for multiple browsers

  • Writing effective content

  • Building communities with blogs and forums

  • Using Google Analytics

  • Gaining exposure through social media

  • Creating pay-per-click campaigns

  • Maximizing the use of other search engines

  • Monetizing traffic on your site

"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." — Rand Fishkin, SEOmoz

  • High-resolution screen shots demonstrate each task

  • Succinct explanations walk you through step by step

  • Two-page lessons break big topics into bite-sized modules

  • "Apply It" and "Extra" sidebars highlight useful tips

  • Target your audience, create strong pages, use keywords, and build links

  • Master powerful techniques with visual instructions

About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

More About the Author

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), PubCon, and Radio Ink Convergence. Since 2008 Kris' book, Search-Engine Optimization: Your visual blueprint for effective Internet marketing, has sold nearly 50,000 copies and was ranked on Amazon.com as the best-selling book within the search-engine marketing category more times than any other SEO book. Kris is a sought-after motivational speaker and frequently speaks to corporations and non-profit organizations, we well as colleges and universities around the world. Kris has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

Kristopher was the former President and CEO of Pepperjam, a full-service internet marketing agency and affiliate network, which Kris founded in 1999 and later sold to eBay (after being acquired by GSI Commerce in 2009). During Kris' tenure at Pepperjam the company was recognized for three consecutive years by Inc. magazine as one of the fastest growing companies in the United States, and was celebrated as one of the best places to work in the State of Pennsylvania. The company currently powers affiliate marketing programs for over 2,000 major Internet retailers, including Toys R Us, Dick's Sporting Goods, and the NFL.

Since selling Pepperjam Kris founded an angel investment firm called KBJ Capital (www.kbjcapital.com), which Kris has leveraged to invest in and advise a growing portfolio of early stage technology companies, including ReferLocal.com where he serves as Founder and CEO, Highlighter.com, APPEK Mobile Apps, pathmapp.com, VigLink, Internet Media Labs, LavCup.com, and Yumm.com, among others. KBJ Capital has also made several alternative financial investments, including Doc Magrogan's Oyster House, Rapid Recovery, and a fast growing real estate investment firm Kris cofounded with his entrepreneurial brother Rick.

In addition, Kris most recently (2012) joined the #1 SEO firm in the United States, Internet Marketing Ninjas, as Chairman. As Chairman Kris advises the company on overall business strategy, including M&A opportunities, growth into new markets and products, and executive recruitment and retention. Kris worked closely with CEO Jim Boykin on recent Ninja investments and acquisitions of WebmasterWorld, DevShed, Cre8asite, and Threadwatch.
In 2013 Kris was selected by the Online Marketing Institute as one of the "Top 40 Digital Strategists in Marketing." Kristopher was also recognized as an Entrepreneur of the Year by Bank of America (2005), finalist for the prestigious Ernst & Young Entrepreneur of the Year (2008), and twice as one of the "Top 20 Business Leaders" in northeastern Pennsylvania under the age of 40 (2006, 2010).
An avid reader, traveler, public speaker, entrepreneur, and business leader, Kristopher truly defines a spiritually motivated individual dedicated to the community in which he lives. Kris is a former senior staff member to former Congressman Paul E. Kanjorski (PA-11).

Kristopher has participated on numerous technology, educational, and non-profit boards of director and advisory committees, including the Misericordia University Board of Trustees, the Great Valley Technology Alliance (past Co-Chair), WVIA Public Broadcasting, Penn State University (WB) Department of Information Science and Technology, Albany Law School Alumni Association, Pennsylvania Keystone Innovation Grant Committee (KIG), CAN BE Business Incubator, Greater Wilkes-Barre Chamber of Commerce Strategic Planning Committee, Luzerne Foundation Millennium Circle, and the United Way of Wyoming Valley, among others.Kristopher received a Bachelor of Arts from Pennsylvania State University, a Master of Science from Villanova University, and a Juris Doctorate from Albany Law School.
Learn more about Kris on his personal website, located at www.krisjones.com.
Connect with Kris:

Facebook - www.facebook.com/kbjcapital
Twitter - www.twitter.com/krisjonescom
LinkedIn - www.linkedin.com/in/internetceo
Learn more about Kris on his blog http://www.krisjones.com
Learn more about Kris as an investor at http://www.kbjcapital.com

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Customer Reviews

4.6 out of 5 stars
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This is a great book, very easy to read and understand.
Jolene Millington
I've read many other SEO books, this one has been purchased as a fast guide that I could use and read rapidly.
Bernardino Pezzella
This is a very useful book with a lot of good, practical ideas.
Eleanor Hall

Most Helpful Customer Reviews

63 of 66 people found the following review helpful By Jeremy Harrison on July 16, 2008
Format: Paperback
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.

But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.

The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.

I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.

I highly recommend this book.
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33 of 36 people found the following review helpful By Dan Bergevin VINE VOICE on June 1, 2008
Format: Paperback
Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.
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24 of 26 people found the following review helpful By Carsten Cumbrowski on May 14, 2008
Format: Paperback Verified Purchase
The book was written by Kristopher B. Jones, CEO of PepperJam. Kris is well known in the industry and considered an authority not only in the search marketing community, but among Internet marketers is general, including affiliate marketers and people in display advertising. I think the title of the book was not well chosen, because it is not only about organic search engine optimization, but about marketing your business and website in general.

The book covers paid search advertising, affiliate marketing, public relations, web analytics and more, basically everything that is important for a successful online presents. That Kris has experience across the multiple channels of Internet marketing, from his business as fully integrated Internet marketing agency shines through in his book.

Unique about the book is also how it is designed. It is geared towards the visual folks like myself and uses a tremendous amount of pictures to show things instead of just using words to explain. Virtually every page has a screenshot or illustration and is an integrated part of the book, beyond the simple use as decoration or reinforcement of the written text.
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7 of 7 people found the following review helpful By Jim Jansen on May 21, 2008
Format: Paperback
I read Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing by Kris Jones from cover-to-cover. Go ahead and buy it! It's really a top-notch book!

Don't let the title fool you. The book covers much more than search engine optimization. It's really a domain spanning book, and one of the first published works that I have seen to integrate search engine optimization (SEO), search engine marketing (SEM), and affiliate marketing programs (AFP). From nearly any perspective, these three areas of expertise all have one overlapping goal --- providing the right content where it will be seen by the right person at the right time. Leveraging support and expertise from Pepperjam, Jones does an excellent job of integrating these three areas into a near seamless package. In this respect, the book is really ground breaking, and a harbinger of things to come in how these areas will be viewed.

The 296 page book has eleven chapters, an introductory history of SEO, and a nine page index. Each of the eleven chapters has a standard organization that is clear and readable. Each chapter begins with a two page overview, with each of topics that the chapter covers in easy-to-read callout boxes, along with a larger callout box providing information on some unique concept or tool related to the chapter. The remainder of the chapter is divided into sections corresponding to the callout boxes in the two-page chapter introduction. It is a really neat layout that is effective and efficiency for both a complete read and returning to for a reference.
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5 of 5 people found the following review helpful By Jose Luis Codina Bonilla on May 29, 2008
Format: Paperback
The very most up to date and, in my opinion, the most intelligent book about modern SEO that I have read in the last two years. I think that SEO is in a new phase or in a new era. In this new era is absolutely necessary know a lot of thing about keyword generation, web 2.0, site structuring, social web, social media optimization, SEO plug-ins, etc. and this book is plenty of information about this new SEO era. However maybe is it not an absolutely beginners book. In my opinion, probably requires a few prior knowledge of the field. The compensation: probably the best 2007/2008 SE0 book.
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