Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)

by Kristopher B. Jones (Author)
Key Phrases: keyword discovery, online campaigns, proactiv solution, Google Analytics, File Folder, Creating Pages (more...)

Editorial Reviews

Product Description
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

From the Back Cover
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

• Analyzing your competition

• Researching and analyzing keywords

• Developing your link building skills

• Setting up blogs and communities

• Using Google Analytics

• Networking with Facebook® and MySpace

• Boosting traffic with Digg and StumbleUpon

• Setting up pay-per-click campaigns

• Discovering ways to monetize Web traffic

• Installing valuable SEO plug-ins

Extra Apply It

• "Apply It" and "Extra" sidebars highlight useful tips

• High-resolution screen shots demonstrate each task

• Succinct explanations walk you through step by step

• Two-page lessons break big topics into bite-sized modules

See all Editorial Reviews

Product Details

• Paperback: 320 pages
• Publisher: Visual (April 7, 2008)
• Language: English
• ISBN-10: 0470224487
• ISBN-13: 978-0470224489
• Product Dimensions: 9 x 7.4 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars See all reviews (30 customer reviews)
• Amazon.com Sales Rank: #4,054 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #3 in	Books > Computers & Internet > Home Computing > Internet > Online Searching
  #14 in	Books > Computers & Internet > Business & Culture > Web Marketing
  #16 in	Books > Business & Investing > Industries & Professions > E-commerce

Customer Reviews

Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

5.0 out of 5 stars The best money I've spent on SEO/SEM Strategies, July 16, 2008

By	Jerry Frederick - See all my reviews

As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.

But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.

The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.

I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.

I highly recommend this book.

20 of 21 people found the following review helpful:

5.0 out of 5 stars Want more hits? Start here!, June 1, 2008

By	Capitalized Living (CapitalizedLiving.com) - See all my reviews

Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.

17 of 18 people found the following review helpful:

5.0 out of 5 stars More Content than you would Expect from the Title of the Book, May 14, 2008

By	Carsten Cumbrowski "Carsten aka Roy/SAC & Cir... (Fresno, CA USA) - See all my reviews

The book was written by Kristopher B. Jones, CEO of PepperJam. Kris is well known in the industry and considered an authority not only in the search marketing community, but among Internet marketers is general, including affiliate marketers and people in display advertising. I think the title of the book was not well chosen, because it is not only about organic search engine optimization, but about marketing your business and website in general.

The book covers paid search advertising, affiliate marketing, public relations, web analytics and more, basically everything that is important for a successful online presents. That Kris has experience across the multiple channels of Internet marketing, from his business as fully integrated Internet marketing agency shines through in his book.

Unique about the book is also how it is designed. It is geared towards the visual folks like myself and uses a tremendous amount of pictures to show things instead of just using words to explain. Virtually every page has a screenshot or illustration and is an integrated part of the book, beyond the simple use as decoration or reinforcement of the written text.