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Search Engine Optimization for Dummies

4.4 out of 5 stars 36 customer reviews

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Product Details

  • Unknown Binding
  • ISBN-10: 111839612X
  • ISBN-13: 978-1118396124
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (36 customer reviews)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I'm a professional website developer, and have been in this business since 1999. I've always found doing search engine optimization to be distasteful, mostly because of the old black-hat practices of trying to trick search engines into giving one's website better placement in search engine results pages ("SERPS") than it really deserves. I've studied SEO for several years, and have read all sorts of books and articles about SEO that are excessively technical and ultimately useless. I've invested in high-end SEO software to harvest and analyze all sorts of metrics, and found that it's barely worthwhile. The entire practice of trying to game Google's algorithms and cheat one's way to the top of SERPS placement is constantly changing and is a losing game. The best case scenario, where one's website gets top placement using these schemes for a while, almost always ends in the site getting severely penalized by Google once Google catches on to the fact that it's been tricked.

This book offers a simple reality check and sets forth a practical, clear method that anyone can use to make his or her website worthy of an excellent SERPS placement. This book is an essential first step in anyone's SEO campaign. Whether you're a website developer or a business that owns and manages a website, the knowledge simply and clearly outlined in this book is essential before you even shop for an SEO consultant, since in my expert opinion 95% or more of the entire SEO industry is comprised of unsavory tricksters and scam artists.
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1 Comment 35 of 37 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback Verified Purchase
Ironically, the first thing the author points out is that this book is NOT for dummies. In the first few pages, he actually says that you need to be able to write html code to use the book!
Well, I bought the book so that I could learn how to write the simple code required to optimize a site for search engines. I wanted to learn how to create tags, not read endlessly about what they can do (if you learn html from the HTML for Dummies book that he promotes).The text is terrifically long-winded too, as if he was being paid by the word. He repeats everything in slightly different phrasing, without delivering much hard info. The book could have given us a brief lesson in html and still been about a quarter as long as it is. To take time out from my business marketing for this was extremely disappointing, and quite annoying.
1 Comment 15 of 15 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition Verified Purchase
SEO, I can hardly type that without falling asleep.

That said, this books (which I've read by now, but not tried to implement it's recommendations) seems full of solid advice, logically presented so that you can understand the rationale behind it.

Sources, techniques, sites are referenced throughout that should provide the beginner and probably even someone who's been doing SEO related tasks for awhile a goodly amount of resources.

The author also includes examples of "case studies" that's he's run into in the past that show perspective on trying to get a site to perform well on the web.

For the price, readable and well worth it.
Comment 9 of 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback Verified Purchase
I tried different SEO books but really did not understand as much as I did with this book, written by Peter Kent. A must have book if you are a newbie and want to learn the SEO trade. Great book.
Comment 10 of 11 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback Verified Purchase
This book is well-written, easy to follow, and leads you through the twists and turns of a mysterious subject in a very friendly manner. I know so much more than I used to know. And I even know much of what I don't know. But now I know how to find that out.
Comment 5 of 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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I know this sounds silly, but this book that is 'dummed' down, is still way over my head. Those of us old enough never to have gotten any computer in school are at a disadvantage.
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Format: Paperback
This is a terrific guide to SEO! It has a direct, easy to read, occassionally funny style that presents the reader with essential info and without loading the pages with a lot of useless fluff as so many books do. It covers a lot of ground including marketing and other related topics. There might be better and more technical books on the subject, but this one beats the living daylights out of "Epic Content Marketing" & "Guerilla PR Wired" combined without breaking a sweat for helping webmasters get their sites noticed.

I'm glad I didn't let my previous experience with a LOUSY "Idiot's Guide" book related to small business or e-commerce didn't prevent me from reading this. Where the other book was loaded with useless fluff, this one delivered far more than expected based on it’s title. Combine this with “E-commerce: Get it Right”, and “Get Rich Click!”, and you’ll know pretty much everything you need to about running a successful e-store.
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Format: Kindle Edition Verified Purchase
The book was definitely informative. My purpose for reading the book was to familiarize myself with SEO so that I could have a somewhat competent conversation with a SEO company if I choose to use one for my business or to be able to perform some of the simpler tasks myself. This book definitely accomplished this and then some. I would recommend it.
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