- Unknown Binding
- ISBN-10: 111839612X
- ISBN-13: 978-1118396124
- Average Customer Review: 4.4 out of 5 stars See all reviews (36 customer reviews)
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Search Engine Optimization for Dummies
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Top Customer Reviews
This book offers a simple reality check and sets forth a practical, clear method that anyone can use to make his or her website worthy of an excellent SERPS placement. This book is an essential first step in anyone's SEO campaign. Whether you're a website developer or a business that owns and manages a website, the knowledge simply and clearly outlined in this book is essential before you even shop for an SEO consultant, since in my expert opinion 95% or more of the entire SEO industry is comprised of unsavory tricksters and scam artists.Read more ›
Well, I bought the book so that I could learn how to write the simple code required to optimize a site for search engines. I wanted to learn how to create tags, not read endlessly about what they can do (if you learn html from the HTML for Dummies book that he promotes).The text is terrifically long-winded too, as if he was being paid by the word. He repeats everything in slightly different phrasing, without delivering much hard info. The book could have given us a brief lesson in html and still been about a quarter as long as it is. To take time out from my business marketing for this was extremely disappointing, and quite annoying.
That said, this books (which I've read by now, but not tried to implement it's recommendations) seems full of solid advice, logically presented so that you can understand the rationale behind it.
Sources, techniques, sites are referenced throughout that should provide the beginner and probably even someone who's been doing SEO related tasks for awhile a goodly amount of resources.
The author also includes examples of "case studies" that's he's run into in the past that show perspective on trying to get a site to perform well on the web.
For the price, readable and well worth it.
I'm glad I didn't let my previous experience with a LOUSY "Idiot's Guide" book related to small business or e-commerce didn't prevent me from reading this. Where the other book was loaded with useless fluff, this one delivered far more than expected based on it’s title. Combine this with “E-commerce: Get it Right”, and “Get Rich Click!”, and you’ll know pretty much everything you need to about running a successful e-store.
Most Recent Customer Reviews
The dummies books always seem to define and easily show me the way to any project or learning curve I need.Published 7 months ago by MJM
The book helps me understand what Search Engine Optimization really is.Published 9 months ago by William A. Cook Jr.
Great book with lots of information. The explanations are easy to understand.Published 10 months ago by JJs Jewelry Box
Gives good step by step instructions. Good book and highly recommended.Published 12 months ago by Charles C. Jett