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Search Engine Positioning with CDROM Paperback – January, 2001
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1) Identify the keywords and phrases that people use to search for that which your site offers.
2) Write the copy of your site such that is emphasizes the words and phrases used by your audience.
3) Keep in mind #2 and pay close attention to Title and Meta tags, incoming links (link popularity), link text, page headers, image names and alt text, and last but not least, the actual content on your site. It's one thing to generate traffic, but quite another to convert that traffic into business! - Pick up a copy of "Net Words" by Nick Usborne for more on content.
4) Ensure a search engine can index the critical pages of your site.
5) Submit where necessary and pay particular attention to directory submissions. Once in place, they can be very difficult to change. There is some good info on submitting to YAHOO!, but if you want to attain rankings in MSN (via LookSmart) this book does not provide the know-how for that.
"Search Engine Positioning" discusses each of these steps, some in more detail than others. It provides engine-by-engine analysis (many of which no longer exist or have changed drastically - remember things change quickly here!) that details how each search site ranks sites and the interrelationships between indices that may be syndicated across multiple search sites.Read more ›
Where I think it falls short is in failing to deliver a good "fast food" solution for those who don't have 40 hours a week dedicated to search engine positioning. All of the information is in here, but there's no clear sense of what the top priority actions should be, for a typical small website.
As search engine experts go, you can't do much better than the author and his team at iProspect.com. If you've got the time to work through a dense 500+ pages, and apply the knowledge, this is a great book for you.
Search Engine Positioning (SEP) uses strategic keyword selection and placement throughout your pages' HTML to achieve high rankings in search results. In effect, you are creating tempting spider food for the various arachnids search engines use to crawl the Web.
Marckini, founder and CEO of iProspect.com and one of the pioneers in SEP, aims the book directly at SEP professionals and webmasters who want to learn the latest techniques. His goal is to legitimize SEP as its own discipline and to create "a compendium of information for the aspiring search engine professional." He aims "to provide information needed to 'top the charts' and attain top 10 to 30 rankings."
SEP, otherwise known as Search Engine Optimization (SEO), has its share of shady practitioners that practice what is known as "spamdexing." Marckini is not one of them. He travels the high road, emphasizing responsible SEP to "amplify" your key phrases within your pages.
At WebReference.com we can attest to the effectiveness of responsible SEP that Marckini advocates. After taking Danny Sullivan's "Search Engine Bootcamp," a private tutorial for Internet.com staff, we brainstormed our top keyword phrases, found their frequency of use, crafted catchy descriptions and titles, and placed them within our TITLE and META tags of WebRef's home page and key gateway pages. After resubmitting these pages to the major search engines and directories the effect was dramatic. Our referrals from search engines rose substantially.Read more ›
If you're totally new to SEP, or if you have already had experience with it, this book is invaluable to both categories of people. If you need some hand holding, start out at the beginning; otherwise, if you're more advanced, it's easy to jump from chapter to chapter. The book covers everything in great detail. It's a great learning tool as well as a great reference tool.
In addition to being a very informative book, Fredrick writes in a style that is easy to read. This book is huge, yet I read it in a single day.
You don't have to worry about the book going out of date, either, because Fredrick keeps updates to chapters on his site.
Before I read Fredrick's book, I thought I knew a few things about SEP. He helped me build on what I knew and corrected some of my misperceptions.
My site's traffic went from a couple hundred unique visitors each day, to nearly 10,000 unique visitors each day. And on top of that, this growth occurred in just 5 months.
If you are serious about generating more traffic to your site, this book is essential.
Fredrick is the authority on SEP.
Most Recent Customer Reviews
It took me a couple weeks to get through this book, but I'm very glad I took the time. There is amazing detail about almost every important engine out there. Read morePublished on March 21, 2003 by Ed
Fredrick's book is a useful resource for anyone who is new to the arena of search engine optimization. Read morePublished on December 18, 2002 by Mark S Hall
As a very active online copywriter, I wanted tips on how to write web sites so that they are more likely to come up in search engine searches. Only two chapters pertained to this. Read morePublished on November 29, 2002
This is a must-have book for any small business that wants more customers from the Internet. Most small businesses cannot afford an expensive Internet marketing firm to come in... Read morePublished on March 27, 2002 by Missy
This book is mainly for those interested in pursuing a career in search engine optimization. It covers all the basics involved in modifying a site for better visibility as well as... Read morePublished on September 18, 2001 by Amazon Customer
The book is a typical American book...too much is too good mentality!!!
The book might be the best of best books for a Search engine marketing company or an ISP or a web... Read more
This book can serve many different purposes: yes, it can help you kick start a career in the very competitive field of SEP (Search Engine Position -how clever, ah? Read morePublished on August 23, 2001 by Manny Hernandez
Frederick Marckini explains how search engines can be used to generate higher rankings, and increased traffic. The information is presented in a clear, concise, focused manner. Read morePublished on July 14, 2001 by Gary Altman