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Search Engine Visibility (2nd Edition) [Paperback]

Shari Thurow (Author)
3.7 out of 5 stars  See all reviews (38 customer reviews) |
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Book Description

Publication Date: September 8, 2007 | ISBN-10: 0321503244 | ISBN-13: 978-0321503244 | Edition: 2
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

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Editorial Reviews

From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive, home of I-Search discussion list; Moderator, bCentral Daily Digest --This text refers to an alternate Paperback edition.

About the Author

Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.

Product Details

  • Paperback: 312 pages
  • Publisher: New Riders Press; 2 edition (September 8, 2007)
  • Language: English
  • ISBN-10: 0321503244
  • ISBN-13: 978-0321503244
  • Product Dimensions: 8.9 x 7.1 x 0.6 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #856,542 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Shari Thurow Page
Shari Thurow
Shari Thurow, Founder and SEO Director of Omni Marketing Interactive, has designed and promoted Web sites since 1995. As the leading expert on search-engine friendly Web design and search usability, Shari lectures on these topics worldwide and is currently working on her third book.

As a self-proclaimed "search geek," Shari is fascinated with how people discover and locate desired content. Her areas of interest include information architecture, search/browsing behaviors, information retrieval systems, and interaction design. Other passions include Metallica, Iceland (beautiful country and wonderful people), Japanese literature and culture, and French wine.

Shari holds an MA in Asian Studies (Japanese) and a BA in Genetics and Developmental Biology from University of Illinois at Urbana-Champaign.

Omni Marketing Interactive is a full-service search engine optimization, Web design, and Web site usability firm.

Customer Reviews

Most Helpful Customer Reviews
95 of 110 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I read this book over the weekend and my advice to you all SEOer, pass your way ... you won't learn anything new.

I'm sorry :) if I was not supposed to read this book, but this is clearly material aimed at beginners to website development and to search engine promotion.

Moreover the 5 chapters that compose this book (sold for 300 pages) span over 225 pages with a third-of-the-page right margin ... this book could be half its size.The rest is forewords, introduction, link list, glossary, index and a free chapter of another book "Speed up your web site" (nothing-new-here-also).

The five chapters are :

- Before you build (36 pages)
- How to build better web pages (72p)
- Page design workarounds (47p)
- After your site is built (47p)
- Best practices : the Dos and Don'ts of Search Engine Marketing (17p)

I only give two stars now because nowhere is this book clearly advertised as a book for beginners.

The back-cover tells : "This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs" ... I find it hard to believe that we can still find developers and designers... that don't know those basic facts about website building.

But give me that book 5 years ago and I would have loved it :)

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33 of 40 people found the following review helpful
Format:Paperback
Only half of the book talks about how to work with search engines. The rest of the book is filled with quick and dirty type of discussions about web usability -- you can get a better usability book than this.

If you are a technical person, forget about buying this book; you can find better information off the Web (or better still, you already know what she has to say!) If you are a non-technical person, I'd recommend you to do some research on the Web and spend your hard earned money somewhere else.

The book is now pilled up with my old magazines in my bathroom for occasional quick reading.
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21 of 26 people found the following review helpful
By A Customer
Format:Paperback|Amazon Verified Purchase
I agree with the guy who said that the book is mostly her opinion on what makes good designs.

There is very little actual SEO information and what can be found is very basic in nature. You can find much more information from free websites.

There is also an excessive amount of fluff. For instance she spends an entire page explaining what a URL is. Maybe she thought her target audience was the Internet ignorant.

She also contradicts herself sometimes. For instance she uses the example of a site called "TranquiliTeas" and says that it would be unethical to separate the run-on just to increase keyword density because that is not the true site name. One inch down on the page she then advocates leaving off ".Inc" for this exactly purpose. (actually she claims that its because people don't search for "Inc." but of course people don't search for "TranquiliTeas" either). In any case you're doing the same thing, changing the actual company name to increase relevance. Depending on which part of the page you're reading its either spam or good practice.

Of course if you want my opinion the correct advice would be to plan for promotion before you form your business, and so when naming your business include a space between your keywords. So in other words, don't name your site "CarParts" name it "Car Parts." Problem solved.

My recommendation? Don't buy it, but if you must have it find it at a library (if possible). It'll only take a day or so to get the few bits of useful info out of the book.

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Most Recent Customer Reviews
ticks all the boxes
Shari has written an easy to understand guide for what is often a daunting subject for lay-people like me. Read more
Published 8 months ago by T. B. Bailie
I give this book to all my new employees
Back in 2004, I started giving out copies of the first edition of Shari Thurow's Search Engine Visibility to all my new employees and I've been giving out copies of the second... Read more
Published on December 15, 2009 by Gregory Jarboe
A very good foundation reference for web professionals
Shari Thurow's Search Engine Visibility is a very good foundation reference for web professionals. I read the book and after reaching the midpoint, I realized the book could... Read more
Published on February 6, 2009 by Regnard Raquedan
A Must Have for SEO Beginners
I read Thurow's original 2003 edition way back when, and that is what I am commenting on now. The earlier version was the absolute best approach to take at the time when I was... Read more
Published on January 13, 2009 by default_character
Clearly Dedicated To The Beginner
This Book is clearly dedicated to the beginner to search engine optimization!! I read this book over the weekend and it was like a flash back of reading the original "search engine... Read more
Published on May 17, 2008 by Benjamin Burns
a must have book
This is an excellent book, well written and very detailed, a must have for anyone starting a website and SEO
Published on April 24, 2008 by Samer Forzley
Overview AND detail
In this recent 2nd edition, Thurow includes both overview material and the details of how to accomplish this critical goal for commercial sites. Read more
Published on November 9, 2007 by Frank
Dated, but still useful
Shari Thurow should consider updating this title. It's only three, going on four, years old, but much has changed in the world of search engines. Read more
Published on January 18, 2007 by Jerry Saperstein
General info is great
The specifics are outdated in this book, but well worth the purchase price for the general principles that will probably remain timeless. Read more
Published on August 17, 2006 by Joshua D. Wilson
Web Sites
I would recommendthis book for anyone teaching a coarse in web site development or any one making a web site. Read more
Published on July 13, 2006 by Joseph C. Maurer
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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change request form, considered search engine spam, search engine visibility, party link development, top search engine positions, keyword stacking, visible body text, gourmet herbal teas, organic oolong teas, strong information scent, many search engine marketers, main navigation scheme, secondary navigation scheme, other herbal blends, search engine optimization professionals, search engine marketing firm, embedded text links, search engine marketing campaign, audio search engines, breadcrumb links, targeted keyword phrases, search engine optimization firm, main search results, spam penalty, directory editors
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Second Edition Figure, Best Practices, After Your Site Is Built, Site Explorer, Some Web, Organic Web, United States, Microsoft's Live, Yahoo Search Marketing, Acrobat Reader, Frequently Asked Questions, Open Directory, Standard Actual Font, Cascading Style Sheets, Actual Font Type, United Kingdom, Microsoft Word
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