Search Engine Visibility (2nd Edition) (Paperback)

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Editorial Reviews

Product Description

Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

From the Back Cover

Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch"The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive, home of I-Search discussion list; Moderator, bCentral Daily Digest --This text refers to an alternate Paperback edition.

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Product Details

• Paperback: 312 pages
• Publisher: New Riders Press; 2 edition (September 8, 2007)
• Language: English
• ISBN-10: 0321503244
• ISBN-13: 978-0321503244
• Product Dimensions: 8.9 x 6.9 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (37 customer reviews)
• Amazon.com Sales Rank: #228,208 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

93 of 108 people found the following review helpful:

2.0 out of 5 stars Experts pass your way, this book is for newbies, February 3, 2003

By	Gilles Belin "mcgil" (Seattle, WA USA) - See all my reviews (REAL NAME)

This review is from: Search Engine Visibility (Paperback)

I read this book over the weekend and my advice to you all SEOer, pass your way ... you won't learn anything new.

I'm sorry :) if I was not supposed to read this book, but this is clearly material aimed at beginners to website development and to search engine promotion.

Moreover the 5 chapters that compose this book (sold for 300 pages) span over 225 pages with a third-of-the-page right margin ... this book could be half its size.The rest is forewords, introduction, link list, glossary, index and a free chapter of another book "Speed up your web site" (nothing-new-here-also).

The five chapters are :

- Before you build (36 pages)
- How to build better web pages (72p)
- Page design workarounds (47p)
- After your site is built (47p)
- Best practices : the Dos and Don'ts of Search Engine Marketing (17p)

I only give two stars now because nowhere is this book clearly advertised as a book for beginners.

The back-cover tells : "This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs" ... I find it hard to believe that we can still find developers and designers... that don't know those basic facts about website building.

But give me that book 5 years ago and I would have loved it :)

40 of 45 people found the following review helpful:

5.0 out of 5 stars Best SEO book for beginners, September 23, 2003

By	Rick Bateman (Victoria, BC Canada) - See all my reviews

This review is from: Search Engine Visibility (Paperback)

Those who have written that this book is misleading etc are seeing things too much from their own point of view. To be honest, there was nothing in this book I did not already know. But how long had it taken me to learn all that knowledge? I think the author has done a great job of producing a comprehensive product that will take a person who wants to learn SEO from knowing nothing to the point were they know the basics. And the basics are really what counts in this business. I am employed full time as a Search Engine Optimization Specialist by a multi-million dollar company and no, this book is not for SEO professionals but it is definately the best book for beginners and the small office/home office crowd (and there are quite a few of them).

This book is enough for small business owners but if you want to progress as a professional after mastering this book then I recommend "Web Metrics: Proven Methods for Measuring Web Site Success" by Jim Sterne.

32 of 38 people found the following review helpful:

1.0 out of 5 stars I'm keeping this book with my old mags!, August 3, 2004

By	Y. Cheong "xianjian" (Norman, OK USA) - See all my reviews (REAL NAME)

This review is from: Search Engine Visibility (Paperback)

Only half of the book talks about how to work with search engines. The rest of the book is filled with quick and dirty type of discussions about web usability -- you can get a better usability book than this.

If you are a technical person, forget about buying this book; you can find better information off the Web (or better still, you already know what she has to say!) If you are a non-technical person, I'd recommend you to do some research on the Web and spend your hard earned money somewhere else.

The book is now pilled up with my old magazines in my bathroom for occasional quick reading.