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Search Engine Optimization For Dummies, Second Edition (For Dummies (Computers)) [Paperback]

by Peter Kent
4.6 out of 5 stars  See all reviews (157 customer reviews)

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Search Engine Optimization For Dummies Search Engine Optimization For Dummies 4.3 out of 5 stars (18)
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Book Description

May 8, 2006 0471979988 978-0471979982 2
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

  • Gain greater visibility for your site
  • Advance your position in the rankings
  • Avoid techniques that cause search engines to bump your site to the end of the list
  • Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

  • Become familiar with search engines and search directories and find out which keywords work
  • Build your site with techniques that search engines like and avoid the ones they don’t
  • Register your site with the top search systems and get it listed in directories
  • Find out why links are important and see how to get other sites to link to yours
  • Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
  • Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Editorial Reviews


"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)

From the Back Cover

Plan your strategy and use the right keywords

Find out what search engines like and how to boost your ranking

How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.

Discover how to

  • Create search engine- friendly pages
  • Choose powerful keywords
  • Increase visibility
  • Encourage other sites to link to yours
  • Avoid penalties
  • Use pay-per-click advertising productively

Product Details

  • Series: For Dummies (Computers)
  • Paperback: 408 pages
  • Publisher: For Dummies; 2 edition (May 8, 2006)
  • Language: English
  • ISBN-10: 0471979988
  • ISBN-13: 978-0471979982
  • Product Dimensions: 9.1 x 7.4 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (157 customer reviews)
  • Amazon Best Sellers Rank: #1,118,629 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

Most Helpful Customer Reviews
148 of 154 people found the following review helpful
3.0 out of 5 stars Not Necessarily for Dummies April 20, 2005
Format:Paperback|Verified Purchase
I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, "More on this subject in Chapter X." Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.
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74 of 84 people found the following review helpful
5.0 out of 5 stars Great Book February 3, 2005
I am a neophyte in web design and have a tech person in another city who has just started doing web design. She designed our websites but was not up on optimazation, and I wasn't either. We both ordered the book and have now designed two websites using it.

The first searches fairly well but it wasn't being found at all until we used the suggestions/instructions from the book so it certainly helped.

The second site was designed using the suggestions for titles, descriptions and keywords. I also believe the designer used all of the other directions for other parts of the site. We are just trying to get the site recognized at this point.

I would have to say, at least for myself, we would have not known any of the "secrets" to getting recognized without using the book. I am confident over time we wil get both sites readily recognized by the engines. It does seem to be somewhat of a science and the book help a lot.

I personally highly recommend the book and I don't normally give out 5's for anything, a big help.
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14 of 14 people found the following review helpful
Format:Paperback|Verified Purchase
Thank you! A book that tells me exactly what SEO is AND confirms you don't have to be an IT certified whatever to figure it out. My clients want good search results, and from reading this book, I can now confidently design their pages to get just that.

Something I love about this book as well as all the Dummies books: As you go through the book, Peter tells you exactly what Chapter to go to for more on a certain point. You don't have to read this book from Front to Back- use it as a reference tool and learn as you go.

Easy to read and plenty of humor packed in to encourage you to continue learning, this gets a thumbs up!
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36 of 42 people found the following review helpful
5.0 out of 5 stars A comment from the author May 4, 2004
By A Customer
I'm the author of Search Engine Optimization for Dummies, and just wanted to make a few comments. I'd like to begin by thanking the first two reviewers for their great reviews ... It's always nice to know people appreciate one's work!
A quick comment about Ethan's review (the first). Ethan's search-engine rank began rising within two days. I just want to explain that while this sometimes does happen, it's not the norm! I've also had pages rise this quickly in Google, as have many other site owners. But we were very lucky (of course, you have to "make" your own luck to some degree).
Often (usually?), though, Search Engine Optimization (SEO) is more difficult, so I don't want everyone thinking my book is full of magic spells. I explain what it takes, and some readers will be in the happy situation of seeing almost instant results, but for many it will mean more work.
I've been writing computer books quite some time; I may well have written more books about the Internet than any other author on this (or perhaps any other) planet. I wrote the Complete Idiot's Guide to the Internet, the widely reviewed and praised Poor Richard's Web Site, and many others. Over the years I think I've learned how to break down a subject into its composite pieces, then feed them to the reader in a way that makes the subject understandable.
This is an unusual subject, though! The companies that own the search engines don't want anyone to know exactly how their systems work, and as a result there's a huge amount of conjecture and guesswork in this area ... and some of it's just plain wrong. So in this book my job was not only to explain a subject in simple terms, but to try to cut through the nonsense.
I'll occasionally be adding updates and notes to my site,, so please visit. I hope you enjoy the book!
Peter Kent
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Most Recent Customer Reviews
5.0 out of 5 stars Was doing work for a client and was also interested in personal growth...
Had a client that was working on two different websites and was asking questions about SEOUL which were above my head so I wanted to be able to at least understand what he was... Read more
Published 1 month ago by Michael L Thompson
3.0 out of 5 stars It is not good and it is not bad.
I will say I did learn a few things reading this, but it is not the book to spend money on buying it new. Read more
Published 14 months ago by Sharyn Taylor
4.0 out of 5 stars Not new to SEO, picked up a few tips
I found this book valuable, even though I'm not a complete newbie to SEO. I flagged a dozen or so useful tips that I plan to use on my site. Read more
Published 14 months ago by Amy Sutton
4.0 out of 5 stars Great for Starters
I liked this book because users with different levels of computer proficiency are able to follow all the information. A good "for dummies" book
Published 14 months ago by David Ruiz
3.0 out of 5 stars Define - "Good like new"
"Good like new" to me means THE BOOK IS IN GREAT SHAPE AND IT LOOKS LIKE NEW! Not as if an army stuck in an island with one book left to read went through this book. Read more
Published 14 months ago by Guillermo Quijano
5.0 out of 5 stars Excellent book for general SEO knowledge and techniques!
I chose the 5 star rating becaues I believe this book will have termendous value for the common-man looking to acquire a broad spectrum of information that can be utilized by the... Read more
Published 16 months ago by sipx
1.0 out of 5 stars Used with low results
The author of the book knows his stuff, when it comes to SEO, however he doesn't know how to explain it well. Read more
Published 20 months ago by Hey-Dad
4.0 out of 5 stars Great Resource for Web Site Search Ranking
I purchased this a year ago to learn how to improve my ranking for my web site, and found it very helpful. Read more
Published 20 months ago by genericfiller
5.0 out of 5 stars paper bound book
When these books first came out I doubted their ability to teach. However with all of the topics they cover this doesn't seem to be one they could miss on.
Published 23 months ago by cev
5.0 out of 5 stars Interesting read
Very informative book. Covers multiple aspects of SEO. This is a must have if you are new to this. Easy to understand and interesting read.
Published on April 5, 2012 by int4d
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