Search Engine Optimization All-in-One Desk Reference For Dummies (For Dummies (Computers)) (Paperback)

~ (Author), Susan Esparza (Author)

Editorial Reviews

Product Description

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

• What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure

• Words are key — learn to develop a keyword strategy and be competitive in Books II and III

• Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience

• Link up — the tips in Book VI show how to line up relevant links for a better search showing

• What's under the hood — Book VII shows how to get more from your server and content management system

• Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII

• Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America

• Search and find — use SEO and Book X tips to build your brand

Open the book and find:

• What drives search results

• How to match meta tags and keywords to page content

• Secrets for selecting keywords and phrases

• What you should know about HTML, JavaScript, and CSS

• The basics of SEO-friendly design

• How to manage the mechanics of content

• Why your server is important

• Your Google AdWords gift card worth $25!

See all Editorial Reviews

Product Details

• Paperback: 768 pages
• Publisher: For Dummies (April 27, 2009)
• Language: English
• ISBN-10: 0470379731
• ISBN-13: 978-0470379738
• Product Dimensions: 9.1 x 7.3 x 1.8 inches
• Shipping Weight: 2.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
• Amazon.com Sales Rank: #4,505 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Fantastic SEO book, June 29, 2009

By	Skip Slates (Huntington Beach, CA) - See all my reviews

If you only buy one search engine optimization (SEO) book, this is the one to buy. Bruce Clay is the guru of all gurus when it comes to SEO. He makes a highly complex and technical topic accessable to the average reader.

3 of 3 people found the following review helpful:

4.0 out of 5 stars SEO Optimization, October 11, 2009

By	R. N. Donovan "Dick Donovan" (Oak Harbor, WA, USA) - See all my reviews (REAL NAME)

Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Top Notch Complete SEO Information Source, August 14, 2009

By	Stephanie - See all my reviews

From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!