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Search and Social: The Definitive Guide to Real-Time Content Marketing Paperback – November 6, 2012
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Joe Pulizzi, Founder, Content Marketing Institute
"This is like a step-by-step manual on how we built a software company with 100,000+ customers out of a blog, with no outside investment and zero advertising. This is the real deal for any company looking to succeed with social media and search engines."
Brian Clark, Founder and CEO, Copyblogger Media
"Rob Garner's book is by far the most comprehensive, timely, and well-written how- to guides on how to leverage your social influence to rank higher in search engines and on social Web sites. I literally couldn't stop reading--it was that enjoyable. If you have an account on Facebook or Twitter and own a business...buy this book and learn specific, actionable strategies to make more money from search and social."
Kristopher B. Jones, Chairman of Internet Marketing Ninjas and best- selling author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
" Rob Garner is a search marketing stalwart and long time industry commentator. His new book provides revealing insights into real-time marketing and how practitioners can take advantage of tools and techniques to maximize ROI. These days you can't say 'search' without saying 'social.' So read the book that explains it all and glues the two together."
Mike Grehan, Publisher: ClickZ, Search Engine Watch and producer SES Conference & Expo
"Search. Social. Content. Community. There are compelling books on every 'modern' marketing discipline; but few, if any, authors pull together so many functions into one cohesive whole as succinctly as Garner does. He makes the future accessible."
Joe Chernov, Content Marketing World's 2012 Content Marketer of the Year
"As an author myself, I realize the effort and pain that goes into writing a book. And the approach Rob has taken is excellent. This book covers all of the key elements of search and social with explanations, examples, common issues, bulleted lists and more. It questions and explains the common concerns of anyone trying to succeed in this rapidly changing space. My best comment is that I will buy copies for my staff."
Bruce Clay, President, Bruce Clay Inc., author of Search Engine Optimization All in One for Dummies
From the Author
At over 400 pages, this is not a book you just sit down and read from cover-to-cover, though you are welcome to do so. It is a book that you will be reaching for over and over again as you get a handle on the combined search and social elements of a variety of tactics and strategies.
Use it to find a quick answer, develop a deep strategy, or to help your own clients and people you work with to develop a common language and understanding around modern Internet marketing strategies and tactics.
I hope the book serves you well!
More About the Author
Rob was featured on the cover of the Spring 2012 issue of Search Marketing Standard , and has been interviewed and quoted by many top business and news publications. Some of these include The the Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News.
Additionally, he has written for MediaPost Publications' Search Insider and Social Insider since 2006, providing insight into search and social management and best practices. Rob is a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, served as its president from 2006-August to 2008, and also serves on the SEMPO board of directors as vice president. He also served on the DFW Interactive Marketing Association board of directors in 2006.
Rob has a long digital agency, inhouse, and consulting background, and has previously worked as VP of Strategy at iCrossing, a Hearst Company, and also as strategist at Agency.com.
Top Customer Reviews
After developing the conceptual basis for understanding how search and social interact, Rob then outlines practical strategies you can undertake. I'm still working through this part, but my efforts so far at executing on his principles seems to be paying off. I'd buy the book for the conceptual overview alone. It will make all you're reading on the net about the convergence of search and social marketing all that much clearer.
Rob does have that experience......in spades, and he's not afraid of letting you into all of his secrets either.
This book contains so much invaluable information that helps the reader utilize these two channels and combine them in a much more powerful way than if they were promoted on their own.
You will learn much from these 408 pages.
As an example, even before Google came out with their new Hummingbird algorithm that elevates conversation velocity in the rankings indexes, Garner wrote about its impact in Search & Social:
“…there is a new and emerging area where relevance, authority, and velocity can be determined by analyzing all as one signal.
“Social relevance takes both search and social signals into account, as well as other key aspects of real-time marketing, to provide a more relevant result. Social relevancy incorporates some of the traditional methods of search algorithms and applies them to the faster-moving world of real-time marketing and social media. It looks at the velocity and speed of shared digital assets, status updates, and keyword search velocity in order to determine what is going on with the real Internet at the speed of ‘now.’
“Google refers to this analysis as query deserves freshness (QDF). When a particular keyword or link is tracked, it can be promoted quickly to the front page of the results, based on accrued social and SEO factors of trust and authority…”
I know my company will benefit from Garner’s insights, and we’ll want to hear his thinking advance as we all work together to craft a higher coefficient of ‘trust and authority’ in this new media.
Most Recent Customer Reviews
This is an excellent book that breaks down the relationship between search engine optimization and social media. Include helpful best practices and examples! Kudos to Rob Garner.Published on May 20, 2013 by Jessica Grammer
There are a couple of very important concepts at the start of this book:
- That "social velocity" - ie the amount of attention a web page is getting in social media from... Read more
I really can't say enough about this book, so I won't try to summarize and inevitably do it an injustice. Read morePublished on April 24, 2013 by Blake Waycaster
Just when you think you know... then comes Rob Garner's "Search & Social". Easy to follow proven strategies that work in real-time marketing!Published on April 1, 2013 by Host4u2
Rob Garner's Search and Social is jampacked with tips and tactics that all marketers beginners to advanced can benefit from. Read morePublished on February 25, 2013 by Marion G. Watlington
"A must have blueprint for anyone who wants to be successful with online initiatives and attract new traffic & leads to their business."Published on February 20, 2013 by D Lay