Searchial Marketing:: How Social Media Drives Search Optimization In Web 3.0 [Paperback]

Dr. Alan Glazier (Author)

Book Description

Publication Date: February 18, 2011

The ''buzz'' surrounding social media focuses on how business can build relationships by participating in the online ''conversation''. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. ''Searchial'' is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a ''searchial'' media campaign. It demonstrates the added value of practicing ''searchial media'' instead of just ''social media''. Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term ''Searchial'' reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.

Product Details

• Paperback: 236 pages
• Publisher: AuthorHouse (February 18, 2011)
• Language: English
• ISBN-10: 1456738925
• ISBN-13: 978-1456738921
• Product Dimensions: 6 x 0.5 x 9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #1,524,044 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

5 of 5 people found the following review helpful

5.0 out of 5 stars A Swiss Army Knife for Social Media Marketing April 20, 2011

By wrg_ldo

Format:Paperback|Amazon Verified Purchase

The good new is that I have finished reading Dr. Glazier's new book "Searchial Marketing," and was blown away by the depth and breadth of knowledge and information he presents on making the most effective use of social media for marketing. This is a concise but extremely comprehensive view of the seemingly bewildering array of social media sites, such as Facebook, Twitter, youtube, LinkedIn and so many more.

Are you a social media newbie? No worries, Dr. Glazier starts at the VERY beginning, explaining exactly what social media is, how it works, and why it's critical for you to start participating in this fast-moving phenomena. The information is presented in a hierarchal manner with pros and cons for each alternative so you can easily start with the most important first. You can also get a good idea about which areas in SMM will work best for your situation, and which ones feel like the best fit for your interests and abilities.

Besides taking you step-by-step in developing your own SMM strategy and implementation, he also provides a wealth of resources to help you keep current with emerging trends and technologies in this amazingly fast-paced digital world. He also has several appendices that provide specific, tailor-made advice for medical organizations, clinics and hospitals, medical providers, and biotech and pharmaceutical companies - but the advice in this book works for ANYONE and everyone. If for no other reason, get this book and put it to use building your own personal brand - your future employers will be searching to see how savvy you are in this new world.

5 of 5 people found the following review helpful

5.0 out of 5 stars Powerful tool for all small businesses. March 21, 2011

By John Kotzker

Format:Paperback|Amazon Verified Purchase

When I first picked up this book, I was skeptical as to how it could relate to my business. I was pleasantly surprised at how readable and easily transferrable the techniques described in this book were to any business. This book is very well written with very few technical terms that were not defined. Quite simply, this is a must have for any small business looking to not only survive but thrive in our interconnected, social media driven world. To put it in another way, Dr. Glazier is a guru of social media marketing and this is his manifesto. by, john kotzker, editor of the blog nclawtalk.net.

4 of 4 people found the following review helpful

5.0 out of 5 stars Overview and Details are all here March 24, 2011

By RealPracticeToday

Format:Paperback

Dr. Glazier combines both an overview of social media and how-to details in one very readable book. As a practice management/web marketing consultant for eye care professionals, I've found this book valuable. It's the first book I've seen that combines search and social media information specifically geared for medical professionals.