To compete in the 21st century, businesses must reinvent the way they operate, and the way they reach and serve customers. This book shows managers how to use Internet technology to do precisely that.The Second Industrial Revolution begins by outlining the need for dramatic business change, and demonstrating how Internet technologies are ideally suited to support managers as they make these changes. Learn how to do business on the Internet, securely and profitably -- and how to use today's intranet technologies to dramatically improve the way your organization communicates internally. Walk through case studies to see how businesses are using Internet technology to reinvent themselves right now. Consider today's Internet technology landscape, the strategies of leading players in this market, and the likely evolution of the Internet. Finally, learn how to initiate the cultural changes your organization will need to succeed with Internet technologies -- and how to see those changes through.All managers, in both the private and public sector.
Book Description
Editorial Reviews
Amazon.com Review
In The Second Industrial Revolution, John Donovan argues that with the advent of the Internet--primarily the World Wide Web--as a growing force in communication, companies that jump on the opportunities the Web affords are the ones that will survive, while others will flounder. It is not merely a matter of being on the Web, says Donovan. You need to continually reinvent your company in order to keep up with--if not stay ahead of--changes in society and the marketplace. The Web is not a cure-all for a sick company but merely a tool that makes it possible for companies to succeed.
Donovan believes that companies must do seven things in order to survive: add new value, edge into new businesses, enter niche markets, launch new products and services that will eclipse the old, enter new partnerships, work globally while thinking locally, and reengineer business processes. He discusses why each of these steps is vital for business survival in a wired world and demonstrates how to use the Web in order to thrive on constant change. He covers these topics in four sections: formulating business strategies for today and the future, creating the necessary technical infrastructure, understanding the technologies and players associated with the Internet, and managing the required change in your organization, the people within it, and yourself. Donovan illustrates his points with examples from a variety of companies. His depictions of both good and bad decisions show how fortune or failure can be reversed with amazing speed depending on a company's willingness to reinvent itself to meet changing conditions. --Elizabeth Lewis
From the Back Cover
To compete in the 21st century, businesses must reinvent the way they operate, and the way they reach and serve customers. This book shows managers how to use Internet technology to do precisely that.The Second Industrial Revolution begins by outlining the need for dramatic business change, and demonstrating how Internet technologies are ideally suited to support managers as they make these changes. Learn how to do business on the Internet, securely and profitably -- and how to use today's intranet technologies to dramatically improve the way your organization communicates internally. Walk through case studies to see how businesses are using Internet technology to reinvent themselves right now. Consider today's Internet technology landscape, the strategies of leading players in this market, and the likely evolution of the Internet. Finally, learn how to initiate the cultural changes your organization will need to succeed with Internet technologies -- and how to see those changes through.All managers, in both the private and public sector.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
3.0 out of 5 stars
Good book in its day...,
This review is from: The Second Industrial Revolution: Business Strategy and Internet Technology (Paperback)
Apart from the blatent brochure-style writing of the book, The Second Industrial Revolution actually does do a good job in "adding value" by presenting the user with a brief, yet fairly comprehensive, overview of e-commerce. The book won't add any new insights for seasoned veterans, but will provide those unfamiliar with the field a good introduction. It also provides a good review of basic concepts. Again, a little thin on content, but not bad for 1997.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Get a vision and nail it to your feet!,
By A Customer
This review is from: The Second Industrial Revolution: Business Strategy and Internet Technology (Paperback)
Awesome...sumarizes everything that I have been thinking over the last 12 years. Every manager should be required to read this. Everything in this book is awesome (except where he makes a statement about evolution and Christianity - he was wrong there). It is a technical/practical visioning handbook that will get you off dead-center! I suggest this one. It is worth the cost.
1 of 4 people found the following review helpful:
5.0 out of 5 stars
This book already figures out the WebMethod EC architecture!,
By A Customer
This review is from: The Second Industrial Revolution: Business Strategy and Internet Technology (Paperback)
If you are going to develop a WebMethod electronic commerce system such as EC_ purchasing, EC_ finance and EC_ customer system, I will give you a strong recommendation just 'read it, study it and Do it!' and you will find your dream will be come true in no time. Trust me 'Internet Changes Everything'!
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