Customer Reviews

7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

5 star:		(3)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!

Have you ever been to a business meeting or social gathering, been introduced to someone then, just five minutes later, can't remember what their name is or what their business is? Read this book and your name and business will be remembered by everyone, whether the gathering is five or fifty or more people.

This book is full of great memory hooks that have helped my business. At first I thought it seemed a little awkward and now naturally use the memory hooks in this book on a regular basis, even in my social life. I definitely recommend this book.

Everyone is busy. Everyone is on information overload. How would you like to grab the attention of a future prospect in less than 10 seconds. In this book "less is more" is effectively presented. Ivan Misner teaches everyone looking for more business how to turbocharge their referrals with the use of 'memory hooks". A favorable first and lasting impression is the focus of a good memory hook. This book is entertaining as well as informative. Have fun on your way to greater sales.

This book by Ivan Misner discusses the importance of the tag line or memory hook for your business marketing. We often have just 5 minutes to set the tone and create a first impression when meeting with someone, and we have less than 10 seconds to convey what we do in a memorable way that they can remember. The memory hook approach emphasizes developing a communactive as well as catchy tag line to use to describe your business in such a way that the person you are talking with will both understand and remember. For instance, "At Glass Doctor, we fix your panes!" is an example of a tag line or memory hook using word play and humor.

Misner gives hundreds of examples from various industries and people, and also provides a tool chest for the reader to use to develop their own memory hook. He does a good job of showing the importance of an effective memory hook, as well as gives the reader ideas and tools to develop one of their own. A good resource.

This book is great for anyone in the business world. It kept me wanting to read more and more. It will help you view your marketing strategy a little differently. You will get everything out of this book that you were hoping for. ENJOY!