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The Secret Code of Success Kindle Edition

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Length: 259 pages Word Wise: Enabled
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Editorial Reviews

From Booklist

St. John, author and entrepreneur, offers a blueprint for readers to become happily successful in their lives, their careers, and their relationships. We learn that the subconscious (hidden) mind makes up 90 percent of total brain function, and fear of accomplishment resides in our subconscious; people are often their own worst enemies on the road to success. The author’s seven steps are asking empowering questions that change subconscious thought patterns from negative to positive; needing others’ unconditional support; using necessary support systems such as introspection and simplifying your life; taking a break from the familiar goal-related activities; stopping the attempt to protect, punish, or please others; saying no when you mean no; and finding your purpose or mission and start living it. The author recommends first thoroughly learning the seven steps, embracing them with practice, and then teaching them to others. Although motivation is personal, and there are many different approaches in the marketplace, St. John’s thoughtful advice and techniques could be very helpful to many library patrons. --Mary Whaley


“You’ll never get your foot off the brake and find the success you dream of until you take Noah’s advice to heart!”

Product Details

  • File Size: 410 KB
  • Print Length: 259 pages
  • Page Numbers Source ISBN: B001RTT77U
  • Publisher: HarperCollins e-books (January 9, 2009)
  • Publication Date: October 6, 2009
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B001P9O34O
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #429,198 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Noah St. John is famous for inventing Afformations® and creating high-impact, customized strategies for fast-growing companies and leading organizations around the world. His sought-after advice is known as the "secret sauce" to creating instant superstar performance in high-growth businesses.

Noah's engaging and down-to-earth speaking style always gets high marks from audiences. As the leading authority on how to eliminate limiting beliefs, Noah delivers speeches, seminars, and mastermind programs that have been called "mandatory for anyone who wants to succeed in business."

He also appears frequently in the news worldwide, including CNN, ABC, NBC, CBS, Fox, National Public Radio, Parade, Woman's Day, Los Angeles Business Journal, Chicago Sun-Times, Selling Power,, and The Washington Post.

Founder of the international coaching and training corporation, Noah is known for producing innovative products and programs that have helped to improve tens of thousands of lives and businesses around the world.

Fun fact: Noah once won an all-expenses-paid trip to Hawaii on the game show Concentration, where he missed winning a new car by three seconds. (Note: He had not yet discovered Afformations.)

Noah lives in Northeast Ohio with his lovely wife, Babette.

"Noah St. John's work is about discovering within ourselves what we should have known all along - we are truly powerful beings with unlimited potential." -- Stephen Covey, The 7 Habits of Highly Effective People

Get Noah's FREE video series: Discover The Missing Piece to Abundant Health, Wealth and Happiness (All You Need Is 5 Minutes A Day) at

Customer Reviews

Most Helpful Customer Reviews

98 of 102 people found the following review helpful By Elizabeth A. Genco on February 21, 2009
Format: Hardcover Verified Purchase
Have you read all the books, listened to all the audios, been to all the seminars... and still don't have the success that you want?

This book has the answer. No, really.

That's a pretty tall promise for a success program. And if you're the guy or gal who has read all the books, listened to all the audios, and been to all the seminars, you've undoubtedly been made that promise over and over again.

This book is different. No, really.

Let me give you a few examples of what I'm talking about.

We all know (if I may give a shout-out to Earl Nightingale here) "we become what we think about," "thoughts become things" and, according to certain movies I could name, if you think about a shiny new bicycle REALLY HARD and for long enough, it'll just appear in your garage like magic.

The problem is, we don't have as much control over our thoughts as we think we do. 90% of our thinking is on autopilot, buried deep in our subconscious minds. Most of it doesn't serve us as we try to make a change in our lives.

Nobody really talks about this, because, you know, changing your subconscious takes quite a bit of conscious attention (and yes, WORK). But there's no getting around it: unless you clear out "the head trash," you'll be stuck forever. Noah can teach you how to clear out the head trash.

Another one: Have you ever been told, "Just believe in yourself!"? There's just one problem: we DON'T believe in ourselves (see head trash, above). That's why you must, must, MUST find someone who believes in you more than you do. This is not optional.

This one really hit me hard because I've seen it in my own life. I've been blessed with incredible friends and family for my entire life.
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86 of 96 people found the following review helpful By I. Harvey on April 7, 2009
Format: Hardcover
the first part of this book which concerns itself with "afformations" is just brilliant. the author has stumbled upon a wonderful technique to bypass our sabotaging minds. this is available online for free. it's simple & it works.

for instance, ask yourself: why am i so happy?
you'll be pleasantly surprised.the questions are applicable to every aspect of your life: why is it so easy for me to lose weight? why am i so calm?

i had read about these why questions elsewhere & was happily using them when i bought the book.turns out i need not have bothered.

the remainder of the book seems like filler. it's the tired old how-you-can-be-a-dazzling-success by following various complicated steps & of course, working really really hard. the reader will forget these cliched "motivational"instructions almost immediately.they also seem almost offensive in these greed-wracked times.

but those "afformations"--they rock.
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20 of 20 people found the following review helpful By J. Rhoades on February 17, 2009
Format: Hardcover
This book is great! I, like so many, have spent years of my life and many thousands of dollars trying to understand the secret of success. I can not count the times I have heard from my wife how I need to put into practice the HOW TO's I have learned from all the study.

It is a great relief to realize I am not alone in this place of knowing what to do yet being unable to get it done.

Over the years I had come to the conclusion that Belief was the key that was holding me back but I still had not come to a clear understanding of how to permanently change those beliefs.

Noah's explanation of 'The Iceberg of Consciousness' and 'Afformations' has truly opened my eyes to how I have been attracting negative results into my life despite my conscious desire for more success in my life.

The single most disempowering question in my life before understanding the first four chapters of this book had been "What is my purpose?"

After reading the first four chapters of 'The Secret Code of Success' a couple of times I realized that I was answering this question in the negative and simply attracting more of what I didn't have, that being more confusion about my purpose for being.

I now ask myself "Why is it that I am fulfilling my purpose now?" Along with many other empowering questions that I ask myself daily I can see clearly the amazing difference this simple yet profound process is making in my life.

If you've gotten this far you owe it to yourself to get a copy of 'The Secret Code of Success' as soon as possible and find out for yourself just what it means to use Afformations.
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57 of 66 people found the following review helpful By J. P Snedeker on April 29, 2010
Format: Hardcover
This book claims that it is different from other self-help books. It begins by bemoaning the fact that Americans spend billions of dollars on self-help products every year without getting any place... but it ends by offering to sell you self-help products costing a lot of money--including a free weekend seminar normally going for almost $3000!

(Some of the products mentioned say they'll double your income in 90 days while you work less. I'm a school teacher on a fixed salary. How the heck is that possible for me? That's why I suspect this book and others of its ilk are clearly designed for the business/real estate crowd, and others who already have plenty of money and who want more.)

The book takes traditional self-help philosophy and gives it a somewhat different spin, which could be helpful to some people; the "afformations" are a great insight. But much of its advice--find out who you are, what your strengths are, what you like to do, etc., we've heard ever since we sat in the high school guidance counselor's office.

What I don't understand about this book is that it promises great breakthroughs and to reveal the secret code of success, but then when the book is done, we're offered other products to help us succeed. Why do we need to buy other things if this book already offers us the Secret Code of Success?
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You can never solve a Why-To problem with a How-To solution...
I agree totally. They "Why Tos" and "Why Not Tos" are extremely important!

I was fortunate enough to be in a weight loss contest with Noah for the past 2 months, and his teachings enabled me to lose 24 pounds during this time - even through Thanksgiving and Christmas - and I... Read More
Jan 7, 2009 by Judy Mitchell |  See all 4 posts
Great work Noah.
Happy to help. Look forward to seeing you again at the Reunion.

Did you join Alex and me for the Bookinar?

Hope you can make it,
Feb 5, 2009 by Noah St John |  See all 2 posts
I can't wait to get my hands on the whole book!
I read Permission to Succeed and The Afformation Book and I'm eager to read the next one. Since I'M developing a Marketing Network, these are the books I'll give to my downline for sure. Noah, I can't wait for the French translation.
Franois Brosseau Montreal QC... Read More
Jan 9, 2009 by Francois Brosseau |  See all 3 posts
My results skyrocketed!
I couldn't agree more Nikhil,
I've seen the positve results that Noah's insights have on people.
Well done.
Jan 6, 2009 by J. hrehovcik |  See all 2 posts
Noah St. John Rocks!!! Be the first to reply
I'm just getting started with Afformations... Why am I so excited about... Be the first to reply
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