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Secret Formulas provides advice on ad writing and managing a business. It gives insight into what makes people act the way they do and inspires the reader with new ideas for ways to influence people. Moreover, it is a call to action for the reader to apply what was learned in the readings to his or her own life, as most of the essays conclude with an open-ended question directed to the reader to stimulate future action.
This delightfully creative book is cleverly designed to resemble an Old English tome, updated with select photographs, illustrations and quotations sprinkled throughout. It's the kind of book one can open to any chapter that looks interesting and start reading without relying on the previous information for understanding. -- Cindy Patuszynaki, September issue of ForeWordmagazine
Some time ago I published a book titled The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. That collection of essays by Roy Hollister Williams on life and commerce came into my possession under rather extraordinary circumstances, and I felt compelled to share them with a larger audience.
Shortly after the book's publication, correspondence began to pour in from around the country. People in all walks of life told how the Wizard had radically changed the way they thought about advertising, business, and life. Many asked for more help in putting the Wizard's powerful principles into action. His essays had convinced them of the need to change, but the question in their minds was "How?"
One letter mentioned rumors of and Academy, a school of ancient principles and wisdom, where the elusive Wizard shared his philosophy and teachings with selected students. Intrigued, I began to make inquiries, and, after much effort and expense, I was able to verify its existence. My quest eventually brought into my hands the Wizard's annotated teaching guide and numerous personal effects.
The spirit of the Wizard's work best shines through in one of his letters where he says, "There are as many kinds of Wizards as there are passions in the hearts of humanity, yet a single characteristic is common to them all: Wizards love to be fascinated. Refusing to be restricted by the limitations of the body, Isaac Newton, Albert Einstein, and Stephen Hawking attained the status of Wizards of Worlds. Read of Henry Ford and the Wright Brothers and you'll witness the birth of Wizards of Wrenches. Emily Dickinson, Robert Frost, and Dr. Seuss stand in a centuries-long line of Wizards of Words. Teddy Roosevelt, Mother Teresa, and Martin Luther King were Wizards with a Contagious Dream. My question for you is simply this: What kind of Wizard will you be?"
Drawing on the Wizard's teaching guide, here in much of its original form, I offer you this treasure, Secret Formulas of the Wizard of Ads. It is my hope, and I'm sure the Wizard's as well, that many future wizards find a personal epiphany within its pages.
Ray Bard, Publisher firstname.lastname@example.org
Roy Williams aka The Wizard of Ads is an absolute marketing genius in my book.
Read this book, you'll stop wasting money in advertising, you'll know more than most advertising agencies and your business will sell more.
It is a fun book to read for the stories and the interesting information the author shares!
I first purchased a copy of this book in 2002-ish. I love it because Mr. Williams in an out of the box thinker that can connect dots other people miss. Read morePublished 7 months ago by C. Tietze
Totally useless. Didn't reveal anything regular common sense won't tell you. Seriously this author may know a thing or two, but this book doesn't show it.Published 8 months ago by Bobbi Schulz-Bragg
This is an excellent book to read. This books gives excellent advice on how to advertise more effectively.i like it very much.Published 9 months ago by Capt. Dye
The Wizard of Ads series of books are the books on advertising principles I have found. I used them constantly in my small business. Read morePublished 9 months ago by J. S. Harris
Took my understanding of marketing to the next level, Changed my view of the world as it relates to peoples reasons for decision makingPublished 22 months ago by Wade C
I am always impressed when I hear a speaker standup at an event and speak in a calm secure manner about life and what matters to everyone in their personal experiences. Read morePublished on June 15, 2012 by HawkeyeJoe
Great read, great stories, great advertising ideas! This book is required reading for a course in Advertising. Read morePublished on November 22, 2011 by Marie
Read this book, you'll stop wasting money in advertising, you'll know more than most advertising agencies and your business will sell more.Published on February 22, 2010 by N. O. Myhr
I'm off to see the Wizard. The Wizard of Ads that is...
Even though my business is primarily internet based there are tried and true advertising methods that span the... Read more