Customer Reviews

The Secret Life of Logos: Behind the Design of 80 Great Logos

5 star:		(5)
4 star:		(1)
3 star:		(1)
2 star:		(2)
1 star:		(0)

 

 

I bought this book for my daughter who is studying computer graphics. I started paging through it and I couldn't put it down! It is interesting, creative, and very inspiring. It gives you a sense that it's okay to make mistakes during the process and mistakes sometimes spark more creativity. It really displays the importance of "listening" to your client. Listening is the inspiration for creativity. I loved seeing the logos that weren't selected and why they weren't and also the story behind the ones that were chosen and why they were.

For those in the design field and those just entering it, this is the perfect book for taking you step-by-step through the process of designing a logo as described by some of the world's best designers. With a little humor and a truck load of useful information, the editor (himself a designer with a few of his logos also in the book) interviews each designer finding out their tricks of the trade and how they get inspiration. The best advice comes in how to deal with difficult clients and what to do when your logo, though awesome, doesn't make the final cut. A must read for all designers of every level.

Stumbled upon this one in a real world bookstore and it jumped out at me right away. This book features various rejected designs for actual logos and the final accepted logo, as well as a story from each designer on what the client wanted, and why the rejected designs got rejected. A great book for helping you understand the design process and hopefully to help you get past those rejections. A surprising thing you'll see is that often the best designs are not chosen as the logo. My only complaint with the book is that is too short, would've loved some more examples.

I agree with the other reviewer that it would have been much more valuable to get MORE in-depth sketches and thought behind FEWER logos. And honestly, some of the logos were pretty lame, and hence not the best "exemplars" of logo design.

Sometimes just watching the brain storming process from pros is an invaluable lesson on its own. The background stories on many logos accompanied by samples of their evolution is wonderful. The book is well written and the humor that accompanies it makes it a great book for anyone interested in the creation of logos to have.

Awesome book! Great for learning and inspiration! I bought a slightly used one, of course, but it is worth every penny! I really admire Leslie Cabarga. I have another one of her books as well.

Mr Carbaga, a very talented graphic artist, describes the logo-creation process with humor & useful insight. The text gets right to the point & avoids the long-winded pretensions of many such books.

The downside of the book: many of the exhibited logos are, to me, uninteresting & trite, therefore, not very worthy of elucidation.

This book is not only fun to read, but very informative. The author did great interviews with each designer and I got a pretty good idea of how each logo was created. The book is very organized and each logo got one full page with alternative ideas for the final product. It is a great coffee table book as well.

I really wanted to see the pencil- or pen sketched beginnings, quotes from clients and designers on how they felt at each step, and stuff about the creative process. I'd rather have much fewer projects (like 5) and many more details (like 10 pages about each project). 1 page for each company is not enough. I wanted to get inside the heads of the individual designers, not the owner of the dang firm or the art director or something, who didn't even think any of the ideas up! I wanted to use it to explain the design process to clients and potential clients.

However, this is a useful book, in its own right. I enjoy reading it.