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The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter Hardcover – October 27, 2015

5 out of 5 stars 4 customer reviews

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Product Details

  • Hardcover: 464 pages
  • Publisher: Princeton University Press (October 27, 2015)
  • Language: English
  • ISBN-10: 0691166854
  • ISBN-13: 978-0691166858
  • Product Dimensions: 9.4 x 6.1 x 1.5 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #35,444 in Books (See Top 100 in Books)

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10 of 10 people found the following review helpful By jukka aakula on November 21, 2015
Format: Kindle Edition Verified Purchase
Simple theories of humans and society are nice because they can be easily applied without such huge experience on different cultures or history. Modelling people as rational actors maximizing their utility functions quite well predicts the behaviour of peoples in markets. Such models give good guidelines to develop an efficient society based on free markets on the other hand and good basis for constructing right kind of incentives to people. E.g. taxing CO2 emissions to get people decrease their CO2 emissions. In same way the evolutionary psychology of seeing people and other animals as maximizers of their genetic fitness - or inclusive fitness - give a quite good understanding of the behaviour of humans.

But the simple models do not always work that well. Anthropologists doing field work have especially seen the power of culture and the high decree of differences between human cultures. Anthropologists have seen the huge role of culture specific social norms maintained by a) punishment of norm violators on the one hand and b) the internalization of norms at early age on the second hand. Co-operation is not only about kinship and reciprocity as the evolutionary psychology claims. Or not even about Folk Theorem and Equilibrium Selection as claimed by the game theorist.

This book develops the role of culture in human evolution. The story of humans is more complex than that of the universal human nature of neoclassical economy or evolutionary psychology. Culture is not anything which is just layered on top of our biological nature. Culture has an impact on genes. Cooking and stone tools for processing and hunting the food has had a huge impact on the genetic evolution of the human physiology - it had already an impact on the physiology of Homo Erectus.
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5 of 5 people found the following review helpful By PhantomReviewer on December 4, 2015
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This is a fantastic book summarizing the exciting literature exploring cumulative culture. The basic idea of the book is that what separates humans from other apes is not our intelligence, but our ability to accumulate knowledge over long periods of time. These are cultural packages, as Henrich puts it, that help us adapt more effectively than any other species.

From this starting point the book explores a number of other important questions: How do we choose who do we learn from? What evolutionary mechanisms explain the evolution of our ability to learn? How is the accumulation of culture different from more traditional forms of genetic evolution?

The book is also well written, and easy to read. I highly recommend it to anyone interested in understanding what makes us, and our species, special.
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Format: Hardcover Verified Purchase
A well researched and well written book that will open your mind to a new view on the nature of Homo Sap's "sekrit sauce" that has allowed us to do so much more than any species before ours - except the ants, of course - the ants still rule!
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2 of 4 people found the following review helpful By Gregg L. Baker on November 13, 2015
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If you are curious about how humans developed to be so different than other animals, the ideas in this book should be of great interest to you.
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