Customer Reviews

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

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I've purchased 6 books on blogging before this one, and none have been as complete a guide. If you're thinking of starting your own blog for your cause, business or organization but have been putting it off due to time constraints or the technology involved, then this is the book for you.
The Secret Power of Blogging covers everything from blog conception to updating to promotion, in a format that is geared in layman's terms and easy to digest.
Well organized with all the tools you'll need to start and maintain your blog successfully, this book will remain an excellent source of reference in your home library long after your blog is up and running.

Okay, I admit it - I'm hooked on blogging, as are most people around the globe, it would appear. However, there's a HUGE difference between maintaining a personal blog and keeping one for corporate purposes. That's one of the reasons I wish that more business people would read this book, especially the case studies and interviews at the end. Were they to do so, they would quickly realize that blogging under the auspices of a corporate identity requires thoughtfulness, pragmatism and direction.

Brown starts his book by explaining what blogs are and how they work; for those of us who have known this for a while, it's a bit redundant. Yet I can easily imagine a novice blogger appreciating the basic education, especially the step-by-step instructions for starting a blog (complete with screenshots.)

When the book turned to a more involved look at blogging, I have to say that I was entirely captivated. I had no idea about how to make the most of ping servers, how to move my existing blog to my website or where to find blog directories to which I could submit. I also wasn't aware of the legalities surrounding blogs; fortunately, I haven't broken any, but it would be easy to make missteps. The Secret Power of Blogging is going to be a "keeper" in my office library!

Easy to read and follow the guidelines offered. A great purchase for first-time bloggers or those looking to increase traffic and money to their sites.

If I were writing a blog on this book, I'd say: 'Dear Readers: If you want to get your message out, or improve your business, this book is a must read. If you are a novice blogger who's intimated by the whole concept, have no fear. Bruce C. Brown has put together a thorough, well laid-out guide about the booming Internet phenomenon of blogging. While many bloggers are just Internet junkies, a rapidly growing number of them are using blogs to improve, brand and promote their business, whether it's a mom and pop store or Microsoft. Brown covers everything from blog conception to changes to marketing in easy to understand language, and the screenshots are especially helpful. Some of Brown's recommendations for related companies read like free commercials and are a bit of a turn-off, but some readers may find them helpful. Overall, this is a meticulous effort, a how-to but also a reference book you will return to as you wind your way through the blogosphere...and hopefully improve your company's bottom line while having some fun during the journey!'

The Secret Power of Blogging succeeded in its stated goal of creating "a practical fact-filled reference book that had relevant material for the small business, organization, or cause. . . ." It touches on everything from the history of blogging to how to blog to legalities and terminology. Although it sometimes is a little redundant with its descriptions (frex. "small business, organization, or cause") and despite being geared toward beginners, The Secret Power of Blogging has something to offer everyone from the technophobe to the experienced yet self-taught blogger.

Brown makes recommendations of current sites, software, and services that will allow the individual interested in interconnecting his web and organizational interests through the blog while also explaining how to use the standard features of the most popular blogging software to drive traffic and promote the organization's interests. At times, I wish he had expanded on the precise way to use some of these features, but overall, The Secret Power of Blogging serves as a good reference book for someone who is interested in using blogs to connect with others and promote their interests.

Blogging isn't just for angst-filled teens anymore, but has grown into a powerful marketing tool for businesses both big and small. This book shows the reader a step-by-step way to enter the world of blogging--I set up two blogs within minutes, and it was very easy. Each step is explained and reinforced with a screen shot to make it extremely simple to follow. There are many interviews with successful bloggers who offer tips for anyone wishing to start a blog, along with numerous resources the blogger, or the would-be blogger, can use to make better, more successful blogs. This book is a valuable tool for those individuals or companies who are ready to take the next step into the cyberworld.

When I started to read this book I had no idea what was meant by blogging. The book not only clarified what, but how to apply the principles so that it was possible to set up a Blog with little difficulty. I would recommend this book to anyone who is starting out, but it would certainly be helpful for those people who have some experience with blogging but need some addition assistance.
www.fortkingblog.wordpress.com

This book is a must have! The book breaks down how to blog in an easy to understand language. It's for the beginner who wants to learn all about this popular tool. Even if you already have experience and have a blog, you will learn something you didn't know.

The guide has a great deal of information about steps to blogging. It even shows you how to make money blogging by giving you ways to increase traffic to your blog and paid blog site information.

The guide spends a great deal of time deciphering all the ways to make your blog popular. There are specific steps outlined that you can follow with great success.

Announced just yesterday, "The Secret Power of Blogging" was selected as a Gold or Silver winner in the Florida Publishers Association 2009 President's Book Awards Program.

Final winners (Gold or Silver) will be announced at the Annual Conference on 26 September 2009. This is a very prestigious honor for this book and author.

Blogging is a popular internet phenomenon that has quadrupled in size within the last five years. Nearly everyone you know has a blog; from your florist to your dog groomer, blogging is accessible and available for ANYONE to use. From personal blogs, to commercial and business blogging, this internet media is an effective, cheap and easy way for anyone to relay information. The problem that many of us face is that we don't know where to begin, or if we even have much to say that is considered "blog worthy"!
Fortunately Bruce C. Brown answers every question you've ever had about blogging in his book, The Secret Power of Blogging: How to Promote and Market Your Business, Organization or Cause With Free Blogs. This informative guide will navigate you through the often confusing world of internet blogging. He provides detailed instructions for business owners wanting to expand their business profits through internet blogging, as well as how to create interesting blogs for people or organizations wanting to share their messages and opinions.
Brown discusses the basic steps to building your blog and will touch on the legalities of blogging, as well as the different aspects of technology you will need to create and maintain your blog. As your blog popularity grows, Bruce Brown also provides creative tips to entice subscribers to keep coming back, and he includes different ways you can profit from your blog. His profit tips are the best part of this book, due to the fact that most of us wouldn't know this type of information unless we were technology whizzes or knew someone who was. Luckily for you, Bruce Brown's extensive blogging knowledge is right at your fingertips in this wonderfully informative guide.