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Secrets of Advertising to Gen Y Consumers (Self-Counsel Business) Paperback – April 15, 2010

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Product Details

  • Series: Self-Counsel Business
  • Paperback: 136 pages
  • Publisher: Self-Counsel Press, Inc.; 1st Edition edition (April 15, 2010)
  • Language: English
  • ISBN-10: 1770400346
  • ISBN-13: 978-1770400344
  • Product Dimensions: 8.4 x 0.3 x 9.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,500,197 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Aiden Livingston is a member of Gen Y himself. He started his first business at the young age of 20 and started three more successful companies before semi-retiring at age 24. He traveled around the world helping companies establish a competitive edge marketing to the elusive Gen Y consumer.

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Most Helpful Customer Reviews

0 of 1 people found the following review helpful By Alan Gordon on February 10, 2014
Format: Paperback Verified Purchase
Aiden Livingston has provided a very readable book on marketing to Gen Y. He writes as a Gen Y, and describes how to use their personal characteristics to sell to them. His stories are excellent. I love the way that he laughs about his personal characteristics and how he breaks the new rules that he has been promoting. He covers the main bases.

The marketing approach to Gen Y is very different from the older marketing. Read with Bruce Nussbaum's book, "Creative Intelligence," and David Meerman Scott's "The New Rules of Marketing and PR." The three books are complementary. Each one rarely covers what the other two cover, but together they form a new consensus on an alternative economy in the Western World and a new way of marketing. Most of us neglect the three books to our personal risk.

When a second edition is written, I'd commend that Aiden considers that he is describing the upwardly mobile section of Gen Y, rather than the whole of Gen Y. For example, the upwardly mobile Gen Ys love retro and inde music, but most Gen Ys prefer the best selling music.

Aiden provides a valuable contribution to an understanding of the world of Gen Ys and how to market to them.

Alan Gordon
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