Most Helpful Customer Reviews
51 of 52 people found the following review helpful:
5.0 out of 5 stars
What Objections?? ...., July 2, 2001
Before my first read of this book, I actually asked that question. Then, as I was 2/3rd's of the way finished, I realized that I have experienced several objections. Most of which I had accepted as reasons to move on. Through this book, I have learned that all sales people experience objections, and that it is the savvy salesperson who responds to those objections as though she is a guide, leading her prospect towards her solutions. Through reading this book, I have written so many notes in the margins, and in a binder that I had to stop to type the details out, then add to them, as I evolved. I really appreciate this book, because as someone who sells services, and not products, yet, I was able to write directions that work in closing sales to even the most difficult of prospects. I recommend this book to anyone, rather or not you are in sales, because this teaches you to persuade others to accept your ideas, thoughts, products and services. ....
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24 of 24 people found the following review helpful:
5.0 out of 5 stars
The sales book on which all sales books are based, October 18, 2008
This review is from: Secrets of Closing the Sale (Paperback)
I owe Zig Ziglar. Big time. This book increased my ability to demonstrate and sell our service dramatically after one read. Zig tells you and then sells you on the fact that you've gotta read his book three times: once with quick notes in the margins, a second time with thorough notes and a third time with a steno pad so you can make your own "Secrets of Closing the Sale."
I've purchased three copies of this book. Two for myself, one to give out to my staff. I started out thinking about sales in the same way most people do - sleazy scumbags out to make a fast buck. I started out wanting to make more money. I ended up learning that "You can have anything in the world you want if you'll just help enough other people get what they want."
Ziglar teaches you, from the beginning, that there's no room for success in a salesman's career if he's taking the fast route, making the quick sale and then locking the door behind him.
Ziglar teaches you that if you want to make a living in the profession of selling you have to truly believe in your product. You have to be so convinced that your product is the right product to fit your prospects needs that you can't possibly believe or understand how they wouldn't want it.
Yeah. Ziglar teaches the closes. There are hundreds of scenarios and stories that demonstrate various closing techniques. Most of them are great (a few are cheesy).
But what makes this book so good is that it constantly drives it home - a good salesman is an honest salesman. A good salesman has his customer's best interest in mine. A good salesman has a solution to a need of his customer. When you help the customer, they will help you (with money).
When I finished this book I felt I needed to learn how to prospect and find new clients for the business I manage so I could show them why they needed us. I started reading books on cold calls and searching the internet for more information. And I started to notice a major trend...
Anyone who knows anything about sales has studied Zig Ziglar's Secrets of Closing the Sale. You'll see the concepts, ideas and phrases from this book echoed throughout all sales-oriented literature. You're going to see direct quotes. I guarantee it.
If you're only going to ever read one sales book this is the book to read. It's going to teach you how to close the sale, sure, but more importantly it's going to teach you that being a salesman is about helping others. It's going to teach you to be true. And you will profit because of it.
Afterthought: This book will also benefit those who don't directly "sell" to clients but are involved in the overall process of presenting an organization. It's important to "have everyone on the same page" and "playing for the team" when it comes to building a successful business or brand. So if at all possible get a few extra copies of this book and hand it to the individuals who aren't even involved in sales!
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27 of 29 people found the following review helpful:
5.0 out of 5 stars
The only book you'll need on effective selling, January 3, 1999
By A Customer
Zig Ziglar's "Secrets Of Closing The Sale" is probably the best book I've ever read. Not only does it provide you with everything you will ever need to be successful in the world of selling - it thoroughly entertains as well. "Secrets" provides readers with interesting and humorous stories meticulously tied in with step by step actions and exact scripts for sales people to use in specific situations. All you have to do is adapt these scripts to your situation and you are ready to start selling more of what you sell. Zig covers - how to use a tape recorder to explode your selling power - how to use voice inflection to communicate your message more effectively - how to make you and your prospect both winners when you close the sale - and so much more. Ziglar even has various free items that he will send you scattered throughout the book. Just by responding I've already received three free gifts including an incredible audio casette on voice inflection. It's incredible. I hope to get to see Zig live one day. He's an incredibly powerful speaker and author. Get this book - even if you have to steal it. If you do steal it though, read it, learn to sell, sell something, get your commission, then go pay for the book. Zig deserves to get paid. He did a fine job on this one. Raymond A. Mardo III Mailto:raymardo@raymardo.com
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