When it comes to marketing, a niche is a term used to describe a very specific market, brand, price range, quality of product, or type of customer. Shawna Fennell provides step by step instructions for finding your own unique product or service to sell online.
Book Description
Editorial Reviews
About the Author
Shawna Fennell started her first online store in 2000 as a single mother in her living room. At the time, there wasn't one place she could go to learn how to run an online store, as well as learn how to make her store more successful. She started learning things on her own. Shawna Fennell has helped over 4,000 business owners with their online stores. Instead of being a Yahoo! Customer, her company is 1 of 35 companies in the world with the title of being a Yahoo! Small Business Partner. It all started from her tiny living room in San Diego. She was just a woman trying to support her 2 boys and give them a better life. Now, she is just a woman trying to help other business owners to have a better life, because behind every business... is a family just like hers. Shawna is often found traveling to different conferences speaking about Search Engine Optimization, Ecommerce, and Yahoo Stores. She has authored several books and looks forward to providing more education for many years to come
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Customer Reviews
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2 of 2 people found the following review helpful
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I got home today around 2:00 PM and was done reading the entire book by 3:00 PM...and I'm a slow reader! I spent so little time reading the book, not because the material is fascinating, but because there is so little of it! Man, I've been ripped off before, but not like this in a long time.
There are 74 numbered pages in Shawna Fennell's Secrets of Finding Your Niche, of which the best thing is the flashy cover. But what's the saying? Don't judge a book by its cover.
Of the 74 numbered pages, nineteen are totally blank (I just counted them, but I might have lost count by one or so, since there are so many of them)! Another fifteen pages have about twenty words or less, including one page that has TWO words; these pages are the chapter title pages and pages upon which a little Frog character has a monologue bubble.
Let's see. Now we're down to 74 minus 34. So that's 40 pages left that the author (Shawna Fennell, or her new married name, Shawna Seigel) uses to supposedly say something about finding your niche. But wait! The author uses double spacing. In bullet lists, she uses triple or even quadruple spacing! Even if, however, the lack of quantity of words on paper doesn't turn the reader off, the sheer difficulty of reading the words will. The typeface must be 10-, or 8-, point font. Many times, I felt like getting out my magnifying glass (in addition to the reading glasses I wear)!
The author keeps referring to the text as an e-book, or a post. So, once written as either, I assume, she must have decided to pay a subsidy publisher to print it up so she could sell it as an actual "book."
Does she really say anything? Well, the best advice she gives, in my humble but heated opinion right now, is that the reader should go to a website called wordtracker (7-day free trial) and find out what's being searched for the most on the web. That way, you'll know what's selling. Other than that, well, find your passion. Finally, Shawna Fennell refers you to one of her own websites through which she will set up your online selling business for you...at package prices, starting at $999.00!
Whew! If you want to throw your money away on one of life's better rip-offs, BUY THIS BOOK! Amazon, you should be ashamed of yourself for lack of quality control on what you characterize as a "book" for sale. Shawna Fennell, I readily confess, you suckered me. Once.
There are 74 numbered pages in Shawna Fennell's Secrets of Finding Your Niche, of which the best thing is the flashy cover. But what's the saying? Don't judge a book by its cover.
Of the 74 numbered pages, nineteen are totally blank (I just counted them, but I might have lost count by one or so, since there are so many of them)! Another fifteen pages have about twenty words or less, including one page that has TWO words; these pages are the chapter title pages and pages upon which a little Frog character has a monologue bubble.
Let's see. Now we're down to 74 minus 34. So that's 40 pages left that the author (Shawna Fennell, or her new married name, Shawna Seigel) uses to supposedly say something about finding your niche. But wait! The author uses double spacing. In bullet lists, she uses triple or even quadruple spacing! Even if, however, the lack of quantity of words on paper doesn't turn the reader off, the sheer difficulty of reading the words will. The typeface must be 10-, or 8-, point font. Many times, I felt like getting out my magnifying glass (in addition to the reading glasses I wear)!
The author keeps referring to the text as an e-book, or a post. So, once written as either, I assume, she must have decided to pay a subsidy publisher to print it up so she could sell it as an actual "book."
Does she really say anything? Well, the best advice she gives, in my humble but heated opinion right now, is that the reader should go to a website called wordtracker (7-day free trial) and find out what's being searched for the most on the web. That way, you'll know what's selling. Other than that, well, find your passion. Finally, Shawna Fennell refers you to one of her own websites through which she will set up your online selling business for you...at package prices, starting at $999.00!
Whew! If you want to throw your money away on one of life's better rip-offs, BUY THIS BOOK! Amazon, you should be ashamed of yourself for lack of quality control on what you characterize as a "book" for sale. Shawna Fennell, I readily confess, you suckered me. Once.
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