Customer Reviews

Secrets of Internet Marketing

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Secrets of Internet Marketing is succinct, basic and easy to read. It teaches inexperienced and experienced internet users the basics of website design and promotion and internet marketing. I like the layout of the book because of the chapter introductions and the bulleted summaries at the end of each chapters. The book has some humourous and entertaining stories.

This book should be a textbook for marketing students, website designers, entrepreneurs or business students. There is an historical account of internet marketing at the beginning of the book that is really interesting. It's a must for anyone who is thinking about marketing their services on the internet. At various places in the book, there are sporatic quotations that are interesting and entertaining "pearls of wisdom" that tie into various points throughout the book. This book is a thousand times better than those "dummies" books.