The Secrets of Master Marketing: Discover how to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets [Paperback]

David L Hancock (Author)

Book Description

Publication Date: October 1, 2003

This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.

Editorial Reviews

About the Author

David L. Hancock is a former, nationally recognized mortgage broker and now founder of Morgan James Publishing which he has taken from a start-up to a $10 million business and was ranked number 44 on Fast Company's ?Fast 50? Companies for 2006. Hancock was even named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as ?the business world's own Oscars? by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. David L. Hancock has been in marketing his entire life. As a former Mortgage Banker, Public Speaker, Author, Certified Guerrilla Marketing Coach and Publisher, Hancock knows what its like to compete in the marketplace for a prospects time.

Product Details

• Paperback: 181 pages
• Publisher: Morgan James Publishing (October 1, 2003)
• Language: English
• ISBN-10: 0974613304
• ISBN-13: 978-0974613307
• Product Dimensions: 8.1 x 5 x 0.6 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,843,510 in Books (See Top 100 in Books)

More About the Author

David Hancock is the Founder of Morgan James Publishing and The Ethan Awards, and has co-authored nine books including Guerrilla Marketing for Writers and The Entrepreneurial Author. David also sits on the Executive Board of Habitat for Humanity Peninsula. NASDAQ cites David as one of the world's most prestigious business leaders and reported to be the future of publishing.

Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

1.0 out of 5 stars Not worth your time, May 30, 2006

By 

Isiah T. Payne - See all my reviews
(REAL NAME)   

This review is from: The Secrets of Master Marketing: Discover how to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets (Paperback)

I purchased this book based on the hype listed about how it will boost your stream of referrals. Not only was this book disappointing it reads like a sales brochure. The authors gives you a tid-bit of information and then wants you to go to his website which bounces you to other affiliate sites where he stands to make a buck. The information is very general and I mean very general no original thoughts that I can give credit to this author. He does a good job of listing all the real gurus in this business and quoting from their material and dropping links to their material. This is the first book I felt compelled to send back to Amazon! So these reviews that I'm reading must be planted by the publisher because this book sucks.

9 of 9 people found the following review helpful:

1.0 out of 5 stars WARNING: SCAM RATING SYSTEM, March 29, 2007

By 

Northern Light - See all my reviews

This review is from: The Secrets of Master Marketing: Discover how to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets (Paperback)

TAKE A LOOK AT ALL THE POSITIVE REVIEWS. ALMOST ALL OF THEM ARE AROUND THE SAME DATE AND ARE FROM VIRGINIA BEACH. WHAT ARE THE CHANCES THAT OUT OF 300,000,000 PEOPLE IN THE U.S.A....5 THAT POST GOOD REVIEWS AROUND THE SAME DATE ARE FROM VIRGINIA BEACH. THE AUTHOR ASKED HIS FRIENDS TO GIVE GOOD REVIEWS. YOU CAN SEE THE REAL "TRUE" GOOD REVIEWS ARE FROM TEXAS.
THE BOOK IS CHEAP ENOUGH SO IF YOU WANT TO TAKE A CHANCE BY WASTING YOUR MONEY GO AHEAD.

2 of 5 people found the following review helpful:

5.0 out of 5 stars Marketing Bible, December 19, 2003

By 

Tu Ritter (Yorktown, VA) - See all my reviews

This review is from: The Secrets of Master Marketing: Discover how to Produce an Endless Stream of New, Repeat and Referral Business by Using These Powerful Marketing and Customer Service Secrets (Paperback)

This book opens your eyes to the many aspects of marketing yourself and your business. It is fast and easy reading which makes it even more enjoyable. I have recommended it to many of my business and sales professional counterparts. It makes you want to get up early and start using these ideas making yourself a profit center. Perfect reading to start the New Year.