Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools [Hardcover]

John-Paul Micek (Author), Deborah Micek (Author), Dave Lakhani (Foreword)

Book Description

Publication Date: September 2, 2006

Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign "Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!

Editorial Reviews

Review

"There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Deb & JP Micek take you on an incredible business-building journey. What they reveal about the New Media will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -- Stephen Pierce "Business Optimization Strategist & international speaker Founder of Thinkubator, Ann Arbor, MI"

--This text refers to the Paperback edition.

About the Author

Dave Lakhani is an in-demand speaker, trainer, and the President of Bold Approach, Inc., a business acceleration firm consultancy. Bold Approach has been nominated twice as one of Fast Company magazine's Fast 50 Companies. A successful entrepreneur, he is a popular speaker on the topics of persuasion, influence, sales, marketing, ideation, and business acceleration. Always alert to the latest means of reaching and persuading potential prospects, Dave writes a blog that gets more than 10,000 visitors a week. Lakhani is also the author of The Power of an Hour.

Product Details

• Hardcover: 332 pages
• Publisher: Morgan James Publishing (September 2, 2006)
• Language: English
• ISBN-10: 1600372139
• ISBN-13: 978-1600372131
• Product Dimensions: 9.3 x 5.8 x 0.9 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #1,852,871 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

2.0 out of 5 stars Too much persuasion, July 10, 2007

By 

João Fonseca - See all my reviews

This review is from: Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Paperback)

This book contains some interesting ideas and insights about how the new Web 2.0 tools can be used to sell a product. However, the book ultimately is trying to persuade you to buy the courses taught by the authors.

The final chapters are supposed to be online, and you have to register your email address to access them. Having done this, I got a page with this content: "The iChapters and multimedia coaching files are currently being edited and prepared for loading. We will notify you using the email address you provided as soon as they are online."

The book warns about poor marketing techniques, because Web 2.0 enables swift communication between customers, and a product is quickly discredited. I have to agree, and recommend everyone to buy some other book instead.

5 of 6 people found the following review helpful:

5.0 out of 5 stars Great material for experienced bloggers and newbies alike, January 19, 2007

By 

Joe Wikert "[e-mail]" (Fishers, IN) - See all my reviews
(REAL NAME)   

This review is from: Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Paperback)

If you're already blogging and looking for some tips on more effective ways to appeal to your target audience, this is the book for you. Because the Micek's do such a nice job of covering the basics of new media marketing tools though, I think this book is perfectly appropriate for the total novice as well.

A key premise of the book is that traditional marketing, or interruption marketing, is dead (or at least dying very quickly). Regarding your target audience, the authors suggest it's wrong to "find ways to circumvent their defenses." Rather, they note how you need "to get them to open the door and invite you in through influence, persuasion, and trust." Think about some of the most successful word-of-mouth brands out there and, of course, that's how they built momentum.

After answering a series of questions that help determine what results you want from your blog, the book goes on to lay out the framework for what the authors refer to as "tribal marketing." I found the chapter on how to "influence the influencers" to be one of the most interesting ones. This is where the authors present four different types of communication styles, or codes. It's important to know your own code as well as the code of the person you're trying to influence. In the few days since I read this part I've tried to keep what I learned in mind as I'm talking to certain people; I think it really can make a difference in how you communicate, especially in tough situations.

2 of 2 people found the following review helpful:

3.0 out of 5 stars Very basic, April 26, 2011

By 

Theresa - See all my reviews

Amazon Verified Purchase

This review is from: Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Paperback)

This book was recommended for a class on SEO that I am auditing. I was disappointed. There is good basic information in the book, but not much about SEO. I also didn't find it to be terribly current. If you don't know anything about online marketing, this would be a good book for you. If you have any knowledge of online marketing, look elsewhere for more information.