Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Hardcover)

by John-Paul Micek (Author), Deborah Micek (Author), Dave Lakhani (Foreword) "They are the gatekeepers..." (more)
Key Phrases: business blog, blog editor, online persuasion, New Media, Tribal Marketing, Long Tail (more...)

Editorial Reviews

Review
"There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Deb & JP Micek take you on an incredible business-building journey. What they reveal about the New Media will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -- Stephen Pierce "Business Optimization Strategist & international speaker Founder of Thinkubator, Ann Arbor, MI" --This text refers to the Paperback edition.

Product Description
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -Stephen Pierce, Business Optimization Strategist, Founder of Thinkubator, Ann Arbor More Than 77 Internet And Persuasion Secrets Exposed! If you want to market better, sell more, and boost your influence in today's rapidly changing, online marketplace, this is your textbook. -What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever -How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns -Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools -Discover where your target audience is hanging out and captivate their attention with your persuasive message -Six key tools you must have when launching your own successful New Media Marketing Strategy -Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization or political campaign "Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has sinceexploded, and I have so much business that I'm constantly referring clients to other consultants around the world!" -Debra Gould, The Staging DivaT President, Six Elements Inc., Canada Buy this book now - before your competition does!

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Product Details

• Hardcover: 332 pages
• Publisher: Morgan James Publishing (September 2, 2006)
• Language: English
• ISBN-10: 1600372139
• ISBN-13: 978-1600372131
• Product Dimensions: 9.3 x 5.8 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #503,145 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars The definitive guide on marketing with New Media, December 22, 2006

By	David L. Hancock "David L. Hancock" (Garden City, NY USA) - See all my reviews

Now I understand. Build the relationships in the new media and create raving fans. Secrets of Online Persuasion shows the why as well as the how. Before you jump into the new media, you must read this book to avoid costly mistakes.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Must Have Book For All Business Owners - online and offline, March 14, 2007

By	Angela D. Tousignant "Scott Tousignant" (Belle River, Ontario, Canada) - See all my reviews (REAL NAME)

I first heard about Secrets of Online Persuasion 5 months ago and boy do I wish I picked it up back then. This book has been helpful beyond belief. I have learned at least 10 different ways that I can optimize the New Media that I've already got in place. I had no idea that there were so many features that I could utilize right at my finger tips.

There were some features that I had heard about but really never understood them or thought that there was a benefit to them until I read this book.

Secrets of Online Persuasion is a great read. I had a hard time putting it down. The only time that I put it down was to take immediate action on the great tips that were provided in the book, or to call up a friend and tell them a great new way that they could improve their business.

I love the tone with how the book was written. It's not too techy with describing the details. It's very personal and to the point, with some great examples and resources.

I have a deeper understanding now of exactly why it's important that I focus more of my attention on New Media, rather than just experimenting with it.

The great thing is everything the Micek's mention to do is actually a lot of fun. I've already taken action and I'm loving it.

Get this book today! Don't wait 5 months like I did. You'll kick yourself in the butt.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Have You Wanted to Understand the New Media and Social Networking..., April 21, 2007

By	Kenrick Cleveland "Chief Persuasion Officer" - See all my reviews (REAL NAME)

Then get this book immediately.

I kept hearing all the hype about "new media" (YouTube, MySpace, blogging) but the only thing I really understood was that it seemed to be something that kids did -- mine in particular. LOL I completely missed the point.

Something kept telling me that it was important I understood what the power of the new media is and how I could harness it. That's when I found, Secrets of Online Persuasion.

This book did something that made it worth its weight in gold -- it helped me understand the mindset of the new media. It also helped me begin to formulate a plan to implement new media strategies in our business.

This is an extremely well-written book and if you're a business owner, plan on having a few hours available the minute you get it as you won't be able to put it down.