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Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Hardcover)

~ (Author), Deborah Micek (Author), Dave Lakhani (Foreword) "They are the gatekeepers..." (more)
Key Phrases: business blog, blog editor, online persuasion, New Media, Tribal Marketing, Long Tail (more...)

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Editorial Reviews

Review

"There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Deb & JP Micek take you on an incredible business-building journey. What they reveal about the New Media will forever change your business... and make it more profitable! Everyone in business, politics or advocacy should read this book cover to cover." -- Stephen Pierce "Business Optimization Strategist & international speaker Founder of Thinkubator, Ann Arbor, MI"

--This text refers to the Paperback edition.

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--This text refers to the Paperback edition.

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Product Details

Hardcover: 332 pages
Publisher: Morgan James Publishing (September 2, 2006)
Language: English
ISBN-10: 1600372139
ISBN-13: 978-1600372131
Product Dimensions: 9.3 x 5.8 x 0.9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review: 4.4 out of 5 stars See all reviews (11 customer reviews)

Amazon.com Sales Rank: #281,686 in Books (See Bestsellers in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)
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First Sentence:
"They are the gatekeepers. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
business blog, blog editor, online persuasion, blog content, blog software, search engine spiders, inbound links, marketing mindset, other blogs, blogging software, targeted traffic, search engine rankings, blog post, raving fans, search engine optimization, page rank

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Media, Tribal Marketing, Long Tail, Communication Code, Tribal Clan, Influence Ladder, Donald Trump, World Wide Web, Internet Radio, Tribal Band, United States, Celine Dion, Danica Patrick, Feed Burner, Industrial Revolution, Microsoft Word

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	80% buy the item featured on this page: Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools 4.4 out of 5 stars (11) $26.56
	7% buy Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online 4.6 out of 5 stars (35) $12.90
	7% buy Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know 4.3 out of 5 stars (30) $16.47
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Customer Reviews

11 Reviews

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4.4 out of 5 stars (11 customer reviews)

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Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

2.0 out of 5 stars Too much persuasion, July 10, 2007

By	Jo�o Fonseca - See all my reviews

This review is from: Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Paperback)

This book contains some interesting ideas and insights about how the new Web 2.0 tools can be used to sell a product. However, the book ultimately is trying to persuade you to buy the courses taught by the authors.

The final chapters are supposed to be online, and you have to register your email address to access them. Having done this, I got a page with this content: "The iChapters and multimedia coaching files are currently being edited and prepared for loading. We will notify you using the email address you provided as soon as they are online."

The book warns about poor marketing techniques, because Web 2.0 enables swift communication between customers, and a product is quickly discredited. I have to agree, and recommend everyone to buy some other book instead.

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6 of 7 people found the following review helpful:

5.0 out of 5 stars The definitive guide on marketing with New Media, December 22, 2006

By	David L. Hancock "David L. Hancock" (Garden City, NY USA) - See all my reviews

Now I understand. Build the relationships in the new media and create raving fans. Secrets of Online Persuasion shows the why as well as the how. Before you jump into the new media, you must read this book to avoid costly mistakes.

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5 of 6 people found the following review helpful:

5.0 out of 5 stars Have You Wanted to Understand the New Media and Social Networking..., April 21, 2007

By	Kenrick Cleveland "Chief Persuasion Officer" - See all my reviews (REAL NAME)

Then get this book immediately.

I kept hearing all the hype about "new media" (YouTube, MySpace, blogging) but the only thing I really understood was that it seemed to be something that kids did -- mine in particular. LOL I completely missed the point.

Something kept telling me that it was important I understood what the power of the new media is and how I could harness it. That's when I found, Secrets of Online Persuasion.

This book did something that made it worth its weight in gold -- it helped me understand the mindset of the new media. It also helped me begin to formulate a plan to implement new media strategies in our business.

This is an extremely well-written book and if you're a business owner, plan on having a few hours available the minute you get it as you won't be able to put it down.

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Most Recent Customer Reviews

5.0 out of 5 stars Shows to how to transform your marketing with 'New Media'
The Miceks have written a great book on how to utilize the "New Media" channels like blogs to create fans of your products and services and to build a relationship with them... Read more

Published 7 months ago by Rob Northrup

5.0 out of 5 stars A WEALTH of information and advice pertaining to podcasting, blogging, and social networking
I bought this book at an Internet marketing seminar last month, and just started reading it last night. GREAT STUFF! Read more

Published on July 7, 2007 by Julia Woolf

3.0 out of 5 stars Fluff, fluff, and more fluff
OK, the topic of the book is important to businesses who are currently online and those who have yet to get there. However, other than "discovering" that Web 2. Read more

Published on May 29, 2007 by BookAddict

5.0 out of 5 stars Climbing into the Hearts of the Audience
Learning about web 2.0 after studying online marketing for a while, was a refreshing renewal for me. Read more

Published on March 15, 2007 by Rene

5.0 out of 5 stars Want an edge on your competition... Grab this book
I have a blog... now what?

Blogs appeared impervious to search engine whims. They soon earned reputation of great marketing tool to drive traffic to your site... Read more

Published on March 14, 2007 by Ann Rusnak

5.0 out of 5 stars Must Have Book For All Business Owners - online and offline
I first heard about Secrets of Online Persuasion 5 months ago and boy do I wish I picked it up back then. This book has been helpful beyond belief. Read more

Published on March 14, 2007 by Angela D. Tousignant

3.0 out of 5 stars Not persuasive
My problem with the book was no doubt personal. I was looking for insight into how blogs work. The book was about how to be a super salesperson online. Read more

Published on March 8, 2007 by Carl R. Perrin

5.0 out of 5 stars Great material for experienced bloggers and newbies alike
If you're already blogging and looking for some tips on more effective ways to appeal to your target audience, this is the book for you. Read more

Published on January 19, 2007 by Joe Wikert

› See all 11 customer reviews...

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