Secrets of Power Marketing [Paperback]

Peter Urs Bender (Author), George Torok (Author)

Product Details

• Paperback: 208 pages
• Publisher: Stoddart (September 15, 2000)
• Language: English
• ISBN-10: 0773761497
• ISBN-13: 978-0773761490
• Product Dimensions: 8.9 x 5.9 x 0.7 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #747,257 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars From A to Z - A Comprehensive Look at Branding YOU, March 24, 2001

By 

Kristin J. Arnold (Fairfax, VA United States) - See all my reviews
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This review is from: Secrets of Power Marketing (Paperback)

This book is an excellent one-stop source for developing your own unique "brand." It covers the obvious and not-so-obvious things to consider as you differentiate yourself in the marketplace.

As a consultant for the past ten years, I found this book to be a wonderful affirmation for the things that I am doing well and a gentle nudge to consider/do specific actions in promoting my business. I read this book right before I began a comprehensive review of our marketing strategies and the timing was absolutely perfect. Just one tip proves itself WELL worth the cost of the book as well as the time invested to read it.

1 of 1 people found the following review helpful:

5.0 out of 5 stars comprehensive, creative, self-promotional, September 8, 2000

By 

Roger E. Herman (Greensboro, NC USA) - See all my reviews
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This review is from: Secrets of Power Marketing (Paperback)

Anyone interested in promoting themselves in their market needs to be aggressive, creative, and clever in today's competitive world. With the barrage of marketing messages, success will come to those who can cut through the clutter to grab the attention of prospective customers or clients. This universal lesson applies, of course, regardless of your field of endeavor.

Marketing can be complicated; there's so much that can be done. What should you do? Where should you put your emphasis? What unique approaches might differentiate you from the competition? Need a guide through this jungle? Pick Peter Urs Bender or George Torok and you'll be safe and successful on your journey, your adventure. In fact, these two would probably even tell you how good they would be for you. Their book is seasoned with an abundance of examples from their own work that are at once instructional, inspirational, and self-promoting. Aha! They live their work! They're genuine. This reality adds to the value of their teachings and enhances their validity.

The idea-filled book is organized into five strategy sections, showing the reader what can be accomplished through perceptions, relationships, media, leverage, and database marketing. Every chapter is crammed with practical ideas to put your name in front of the people who can buy your ideas, services, or products. Even the most experienced self-marketers will find gold in these pages. My copy of this book has numerous page corners turned down and lots of asterisks, underlines, and side-notes. Yes, this is the kind of book you read from cover to cover, then go back and work through again. And again.

Complementing the main body of text are examples, in a different color of ink, of practical strategies applied by the authors-masters at this self-marketing game. These examples enrich the book and demonstrate what can be done with relatively minimal effort. The book has three appendices offering material for thought stimulation (seeds for brainstorming) and additional resources of books and web sites. An index is included in case you want to look up ideas that way. My strategy will be to go back to all the pages I've marked, and that will take me a while. So many ideas!

One problem. The authors chose to pepper the book with short quotations from a wide variety of sources. Some of the quotations added some value; most, in my opinion, did not. I found myself consciously reading past the quotations, ignoring them in an effort to stay connected to the flow of the text.

Bottom line: you'll get a lot out of this book if you have any interest at all in marketing yourself to higher levels of success. Buy a highlighter at the same time you buy The Secrets of Power Marketing.

5.0 out of 5 stars I loved the Canadian perspective, April 13, 2007

By 

Neale Bacon (Burnaby BC) - See all my reviews
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This review is from: Secrets of Power Marketing (Paperback)

It was all "razzle dazzle" style, but some good simple ways to market when YOU are the product. I work as a professional entertainer, so I am always looking for good books on how to market ME and my services.
I highly recommend it!