Customer Reviews

Secrets of Power Marketing

5 star:		(6)
4 star:		(0)
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This book is an excellent one-stop source for developing your own unique "brand." It covers the obvious and not-so-obvious things to consider as you differentiate yourself in the marketplace.

As a consultant for the past ten years, I found this book to be a wonderful affirmation for the things that I am doing well and a gentle nudge to consider/do specific actions in promoting my business. I read this book right before I began a comprehensive review of our marketing strategies and the timing was absolutely perfect. Just one tip proves itself WELL worth the cost of the book as well as the time invested to read it.

Anyone interested in promoting themselves in their market needs to be aggressive, creative, and clever in today's competitive world. With the barrage of marketing messages, success will come to those who can cut through the clutter to grab the attention of prospective customers or clients. This universal lesson applies, of course, regardless of your field of endeavor.

Marketing can be complicated; there's so much that can be done. What should you do? Where should you put your emphasis? What unique approaches might differentiate you from the competition? Need a guide through this jungle? Pick Peter Urs Bender or George Torok and you'll be safe and successful on your journey, your adventure. In fact, these two would probably even tell you how good they would be for you. Their book is seasoned with an abundance of examples from their own work that are at once instructional, inspirational, and self-promoting. Aha! They live their work! They're genuine. This reality adds to the value of their teachings and enhances their validity.

The idea-filled book is organized into five strategy sections, showing the reader what can be accomplished through perceptions, relationships, media, leverage, and database marketing. Every chapter is crammed with practical ideas to put your name in front of the people who can buy your ideas, services, or products. Even the most experienced self-marketers will find gold in these pages. My copy of this book has numerous page corners turned down and lots of asterisks, underlines, and side-notes. Yes, this is the kind of book you read from cover to cover, then go back and work through again. And again.

Complementing the main body of text are examples, in a different color of ink, of practical strategies applied by the authors-masters at this self-marketing game. These examples enrich the book and demonstrate what can be done with relatively minimal effort. The book has three appendices offering material for thought stimulation (seeds for brainstorming) and additional resources of books and web sites. An index is included in case you want to look up ideas that way. My strategy will be to go back to all the pages I've marked, and that will take me a while. So many ideas!

One problem. The authors chose to pepper the book with short quotations from a wide variety of sources. Some of the quotations added some value; most, in my opinion, did not. I found myself consciously reading past the quotations, ignoring them in an effort to stay connected to the flow of the text.

Bottom line: you'll get a lot out of this book if you have any interest at all in marketing yourself to higher levels of success. Buy a highlighter at the same time you buy The Secrets of Power Marketing.

It was all "razzle dazzle" style, but some good simple ways to market when YOU are the product. I work as a professional entertainer, so I am always looking for good books on how to market ME and my services.
I highly recommend it!

Great practical aspects for every marketer.Be fresh or a pro.After the knowledge about diferent theoritical aspects of marketing and even if you have some experience in practical field ,this book is a great help to fine tune you.This book gives you a wholesome idea how a marketer should be.

Read it to fine tune your marketing and personal skills

The unique marketing ideas and concepts shared in this book are real winners! I can't wait to put many of these great ideas into action.

This is a gem of a book. It covers alot of material (maybe too much) and yet it is a relatively small book. I liked the book for its comprehensive coverage and links to entrepreneurship as a personal mission... as well as marketing.

The authors are Canadian and I'd like to say that their nationality interfered with the topics or slant of the book... but it didn't. In fact, I was pleasantly surprised that this Swiss-banking immigrant (Bender) and this successful radio broadcaster (Torok) in Canada really had their feet on the ground. They offered lots of practical marketing and strategic advice.

I would suggest that there are two major parts to this book. The first 1/6 of the book describes their concept of delivering value, tieing your products/services to personal values, and your vision/mission statements, etc. I thought this was truly great and apparently some of it flows from Peter Urs Bender's other book: Leadership from Within. I see that it is favorably reviewed here at Amazon and I will order it right away (forthwith in Canadian?).

The remaining 5/6's of the book is an encyclopedic account of marketing techniques that you can (and should) apply for your business. The target market for this book is a firm of 1 to 30 employees... a small firm. This book would also do well for an individual working for a big company, as it tells you how to market yourself to become more valuable.

There's a ton of good ideas here. You won't go wanting of things to implement. There are new ideas that you won't see elsewhere.

For example, they speak about the need to write articles to establish your expertise. They then go on to list many different kinds of articles you can write. Under this section, one sub-topic was Tips Sheets. There they listed about 10 different kinds of tip sheets you could write. I knew about writing articles and tip sheets, but they provided excellent lead ideas to get me going. There were many other such new things in their book that greatly extended the topics I was already familiar with.

Because it was encyclopedic in coverage, I was worried that it would repeat alot of what I already knew. But, instead I learned a lot of new ideas that I can implement. Overall, I highly recommend this book for any small business owner, or marketing chief... or any individual who wants to shine and promote himself within a corporation.

Now if we could just figure out some way to get these good business thinkers out of the cold socialist northern territories! I found the book in a Vancouver bookstore and have never seen it in the U.S.

John Dunbar