Secrets of Power Persuasion [Paperback]

Roger Dawson (Author)

Book Description

Publication Date: May 21, 2008

Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence over buyers you desire. This book helps you master the art of persuasion, in turn helping your sales and profits grow. Divided into four sections covering essential topics such as: • Playing the Persuasion Game: the 8 magic keys that control buyers; the 15 ways to make buyers believe you; how to make people decide quickly with the pressure of time; the 8 verbal persuasion ploys to control the buyer. • Analyzing Any Buyer: how to distinguish "matchers" from "mismatchers;" what motivates buyers; and how they decide what they want. • Becoming a Power Persuader: how to develop charisma and the 12 ways to project charisma to everyone you meet; the secrets to remembering names and faces; easy ways to use humor as a way to persuade buyers. • Mastering Persuasion Techniques: the 8 ways to persuade an angry buyer; how to build credibility; the 8 reasons why buyers sometimes won't open up.

Editorial Reviews

About the Author

Roger Dawson is one of the top experts on the art of negotiating and persuading. He is the author of Secrets of Power Negotiating and Secrets of Power Negotiating for Salespeople (Career Press), as well as a number of other well-known books, audiotapes, and videos. As a full-time speaker for the last 20 years, he has trained executives, managers, and salespeople throughout the U.S., Canada, and Australia. He is one of only 28 professionals in the world to have been awarded both the CSP and CPAW, the two highest awards from the National Speakers Association. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 288 pages
• Publisher: Career Press (May 21, 2008)
• Language: English
• ISBN-10: 1564147428
• ISBN-13: 978-1564147424
• Product Dimensions: 9.1 x 6.3 x 0.6 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,138,126 in Books (See Top 100 in Books)

More About the Author

Roger Dawson (La Habra Heights, CA) is one of the country's top experts on the art of negotiating. As a full-time speaker since 1982, he has trained executives, managers, and salespeople throughout the U.S., Canada, Asia and Australia. He is one of only a few professionals in the world to have been awarded both the CSP and CPAE by the National Speakers Association, their two highest awards. He was inducted into the Speakers Hall of Fame in 1991. He is the author of Secrets of Power Negotiating, Secrets of Power Negotiating for Salespeople and Secrets of Power Persuasion.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Where's the bibliography, April 22, 2005

By 

Mark Wieczorek (Brooklyn, NY United States) - See all my reviews
(VINE VOICE)   

This review is from: Secrets of Power Persuasion (Paperback)

I flipped through this book in the book store. It's a great little book. It has all sorts of "tricks" for getting people to do what you want them to do. In fact, a lot of his ideas were paraphrased wholesale from Robert Cialdini. I read a little further. There's some NLP thrown in too. I read a little further, and saw some things that weren't familiar to me.

I really wish the author quoted his sources instead of making it seem like he was telling you all these things from firsthand experience instead of from a handful of books, but as a collection, it's pretty good. I flipped around for footnotes, a bibliography, endnotes, anything to let me know what his sources were, but there were none.

Since I was only familiar with about 60 to 70% of his material, I'd pick it up just to have the complete list, but I'd rather go back to the original sources. Perhaps that's why he didn't include a bibliography? Otherwise he'd be generating sales for someone else.

Anyway, if you're not familiar with these things, get Influence by Cialdini and Frogs into Princes by Bandler & Grinder. If you are, well, this book is a nice summation, and adds some new stuff as well.

4.0 out of 5 stars Good Book not for begginers., November 3, 2006

By 

Alois Francois Larc Deli "Prosperity for ever... (Cancun, Mexico) - See all my reviews
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This review is from: Secrets of Power Persuasion (Paperback)

This book goes to the psycologic side of the sales and how to convince tje people to buy from you instead to sale to Them. It's very simple tom understand, has a lot of examples. It's not a how to book. If you are new in sales read something elese.

1.0 out of 5 stars Gimicks that may work selling pencils, but..., July 14, 2005

By 

Ronald Davis (portland) - See all my reviews
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This review is from: Secrets of Power Persuasion (Paperback)

They sure won't work if you are selling big ticket items, such as houses, cars, planes, factory equipment or the like.

If you are looking for a difficult to master but good book, go to Rackham's SPIN selling. It is both research based AND effective. Dawson is just a rehash of every sales gimmick you or he has ever read about.

If you look, you will see I liked his negotiation gimmicks -- but only if tempered with other's work to set tone and style (and more). In sales, unlike negotiation, the gimmicks tend to be instant death.