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Secrets of Power Persuasion Paperback – May 21, 2008


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Editorial Reviews

About the Author

Roger Dawson is one of the top experts on the art of negotiating and persuading. He is the author of Secrets of Power Negotiating and Secrets of Power Negotiating for Salespeople (Career Press), as well as a number of other well-known books, audiotapes, and videos. As a full-time speaker for the last 20 years, he has trained executives, managers, and salespeople throughout the U.S., Canada, and Australia. He is one of only 28 professionals in the world to have been awarded both the CSP and CPAW, the two highest awards from the National Speakers Association. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 288 pages
  • Publisher: Career Press (May 21, 2008)
  • Language: English
  • ISBN-10: 1564147428
  • ISBN-13: 978-1564147424
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #718,100 in Books (See Top 100 in Books)

More About the Author

Roger Dawson (La Habra Heights, CA) is one of the country's top experts on the art of negotiating. As a full-time speaker since 1982, he has trained executives, managers, and salespeople throughout the U.S., Canada, Asia and Australia. He is one of only a few professionals in the world to have been awarded both the CSP and CPAE by the National Speakers Association, their two highest awards. He was inducted into the Speakers Hall of Fame in 1991. He is the author of Secrets of Power Negotiating, Secrets of Power Negotiating for Salespeople and Secrets of Power Persuasion.

Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

7 of 10 people found the following review helpful By Mark Wieczorek on April 22, 2005
Format: Paperback
I flipped through this book in the book store. It's a great little book. It has all sorts of "tricks" for getting people to do what you want them to do. In fact, a lot of his ideas were paraphrased wholesale from Robert Cialdini. I read a little further. There's some NLP thrown in too. I read a little further, and saw some things that weren't familiar to me.

I really wish the author quoted his sources instead of making it seem like he was telling you all these things from firsthand experience instead of from a handful of books, but as a collection, it's pretty good. I flipped around for footnotes, a bibliography, endnotes, anything to let me know what his sources were, but there were none.

Since I was only familiar with about 60 to 70% of his material, I'd pick it up just to have the complete list, but I'd rather go back to the original sources. Perhaps that's why he didn't include a bibliography? Otherwise he'd be generating sales for someone else.

Anyway, if you're not familiar with these things, get Influence by Cialdini and Frogs into Princes by Bandler & Grinder. If you are, well, this book is a nice summation, and adds some new stuff as well.
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Format: Hardcover
Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson's book apart from many other volumes on sales techniques - even when his advice is repetitive. He warns you away from manipulation, though he doesn't hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.
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Format: Hardcover
Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson's book apart from many other volumes on sales techniques - even when his advice is repetitive. He warns you away from manipulation, though he doesn't hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.
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0 of 1 people found the following review helpful By Fmckin on August 2, 2014
Format: Kindle Edition Verified Purchase
If you're in sales, you need this book. It's not enough to have a great product. To make a living with it, you must have a steady stream of buyers. This book will give you an overflowing toolbox of techniques to get all the buyers you could want. You'll have fun learning, and you can put what you learn into practice right away. Also, if you're in leadership, this book will make your life easier. You'll get more cooperation with less effort. Isn't your career worth it? Go ahead. Get a copy and start a better life today!
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0 of 1 people found the following review helpful By Alois Francois Larc Deli on November 3, 2006
Format: Paperback Verified Purchase
This book goes to the psycologic side of the sales and how to convince tje people to buy from you instead to sale to Them. It's very simple tom understand, has a lot of examples. It's not a how to book. If you are new in sales read something elese.
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