Customer Reviews

Secrets of Power Persuasion for Salespeople

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I flipped through this book in the book store. It's a great little book. It has all sorts of "tricks" for getting people to do what you want them to do. In fact, a lot of his ideas were paraphrased wholesale from Robert Cialdini. I read a little further. There's some NLP thrown in too. I read a little further, and saw some things that weren't familiar to me.

I really wish the author quoted his sources instead of making it seem like he was telling you all these things from firsthand experience instead of from a handful of books, but as a collection, it's pretty good. I flipped around for footnotes, a bibliography, endnotes, anything to let me know what his sources were, but there were none.

Since I was only familiar with about 60 to 70% of his material, I'd pick it up just to have the complete list, but I'd rather go back to the original sources. Perhaps that's why he didn't include a bibliography? Otherwise he'd be generating sales for someone else.

Anyway, if you're not familiar with these things, get Influence by Cialdini and Frogs into Princes by Bandler & Grinder. If you are, well, this book is a nice summation, and adds some new stuff as well.

This book goes to the psycologic side of the sales and how to convince tje people to buy from you instead to sale to Them. It's very simple tom understand, has a lot of examples. It's not a how to book. If you are new in sales read something elese.

They sure won't work if you are selling big ticket items, such as houses, cars, planes, factory equipment or the like.

If you are looking for a difficult to master but good book, go to Rackham's SPIN selling. It is both research based AND effective. Dawson is just a rehash of every sales gimmick you or he has ever read about.

If you look, you will see I liked his negotiation gimmicks -- but only if tempered with other's work to set tone and style (and more). In sales, unlike negotiation, the gimmicks tend to be instant death.

Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson's book apart from many other volumes on sales techniques - even when his advice is repetitive. He warns you away from manipulation, though he doesn't hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.

Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson's book apart from many other volumes on sales techniques - even when his advice is repetitive. He warns you away from manipulation, though he doesn't hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.

This book gives you the juice to go out there and sell!