This book shows how to create a $uper $weet $pot, a power niche that will totally separate your business from all competition and drive sustained, profitable growth. You'll learn how to develop a clear understanding of your company's unique, customer-relevant strengths, how to create a $uper $weet $pot that meets the needs of your Core Customers and attracts your Must-Have Customers and develop communication and advertising strategies that actually produce results.
Armin A. Brott, author of The Expectant Father, Fathering Your Toddler, Fathering Your School-Age Child, The Single Father, and Father for Life: A Journey of Joy, Challenge, and Change, as well as the audiobook of The Expectant Father, has written on fatherhood for such leading publications as The New York Times Magazine, Newsweek, and Parenting. Host of 'Positive Parenting,' a weekly talk show, he lives with his family in Oakland, California.
