20 of 20 people found the following review helpful:
5.0 out of 5 stars
Simple and Effective, April 2, 2005
This review is from: 88 Secrets to Selling & Publishing Your Photography (88 Secrets) (Paperback)
This book does just one thing for a person hoping to derive income from the sale of photographs. It tells you how to sell photographs.
It doesn't tell you anything about equipment, or picture taking, or processing, or even how to run a photography business. It doesn't even take a comprehensive approach to marketing. Instead it provides useful tips on marketing photography, period. Moreover, Bourne doesn't just limit himself to one market, like stock photography. He covers all the markets and if one secret isn't applicable to you, the next one may be right up your alley.
Calling it "88 Secrets" is a misnomer, because many of the ideas contained are simple common sense that someone interested in selling pictures could figure out for him or herself. Secondly, there are far more than 88 secrets because many of sections called secrets contain more than one idea for marketing.
The reader will sometimes say, I knew that, sometimes say, I should have known that, and sometimes say, I never thought of that. But if you read the book and you follow some of the tips, you will increase sales of your pictures. Although the book is quite short, it's also inexpensive and the person willing to follow Bourne's advice will soon amortize the cost of the book. It probably won't put you in direct competition with Art Wolfe, but it will increase your photographic income if you have the will power to follow the tips.
For example, the author discusses a traditional subject, query letters to editors to whom one hopes to sell pictures. He tells you what has to go into a letter if you want to get the editor's attention. He even provides a sample letter.
In the very next paragraph, Bourne discusses something relatively new, e-books and how to go about publishing them. He even suggests software that will ease the work, and even how to structure an e-book. He says photography e-books are most popular if they take a how-to, travel, or adventure approach. "It will be easier to sell an e-book that features pictures of Yellowstone National Park if it is written as a travelogue rather than an attractive Yellowstone picture book."
I've read a few books on marketing pictures and sometimes find reasonable marketing advice buried in the verbiage. Often it's aimed at just one market. Here it's simple and effective. All one has to do is read a secret and follow it. And of course, take a reasonably good picture.
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13 of 14 people found the following review helpful:
5.0 out of 5 stars
No longer a secret, February 12, 2005
This review is from: 88 Secrets to Selling & Publishing Your Photography (88 Secrets) (Paperback)
Making money from photography is everyones dream but a tough goal in reality. This book has helped me define my goals for marketing my photography. As an amateur turning pro this book has been a life saver. Bourne clearly and concisely outlines a variety of methods to market your work. The beauty of the book lies in it's set up. You can pick and choose what you want to use and attack each new obstacle one step at a time. I highly recommend 88 Secrets to anyone interested in turning their dream into a profitable business.
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12 of 13 people found the following review helpful:
5.0 out of 5 stars
One more secret!, December 14, 2004
This review is from: 88 Secrets to Selling & Publishing Your Photography (88 Secrets) (Paperback)
Here is one more secret. This book is worth way more than its list price.
Anyone, from novice to seasoned pro, interested in earning money making pictures needs this book. I am a serious amateur photographer. I plan to turn my photography into a lucrative hobby when I retire in several years. Thanks to 88 Secrets I will not have to waste time testing what will work. Scott Bourne gives the reader of his book a proven track record to follow.
Buy this book. You will find it invaluable when you put Scott Bourne's recommendations into action.
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