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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Paperback – Bargain Price, November 1, 2008
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"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information." —John P. Kreiss, president and CEO, MorganSullivan, Inc.
More About the Author
Today he specializes in advising businesses on how to use social media for marketing, customer service and business transformation. His 2007 book, The New Influencers, was one of the first to document changes in markets being driven by citizen publishers. He's written four more books since then, while also contributing regularly to BtoB magazine, an assortment of marketing blogs and two blogs of his own.
Based in Boston, Paul is an avid Red Sox fan and season ticket holder who enjoys travel, cooking, skiing and scuba diving. His twin toddler daughters keep him plenty busy.
His website is www.gillin.com and he blogs at www.paulgillin.com and www.newspaperdeathwatch.com.
Top Customer Reviews
1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change
The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I've read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.
There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book's content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book - its organization. When I completed it and sat down to write this review I said to myself: "There are 16 chapters in this book. How can they be broken down into three or four "parts?" I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn't that simple.Read more ›
Using case studies, bios of power users, and drawing on his own experience as a tech sector journalist, Gillin makes a strong case for why - and how - social media works. He explains social networking etiquette, which tools to use and for what purpose, how to develop online relationships that support corporate objectives, how to effectively write, promote, and engage on the social Web, and significantly, how to measure results of social media activity. I found his detailed advice on podcasting, video, and image (photo) creation especially helpful, since there's comparatively little written on these topics.
If you are trying to figure out what all the fuss is about blogs, LinkedIn, Facebook and Twitter, this book is for you. If you're ready to launch your own social media program, this book will tell you how. Gillin gets into the nitty gritty, explaining such things as how bookmarking sites work, how to use YouTube for business, how to promote your blog, why blogs improve search engine visibility, and why talking to customers increases customer loyalty, attracts business, and accelerates new product/service development.
Like all books on social media, it's best to read this one now. A year from now, a good bit of the information is likely to be out of date, as Gillin himself points out.
In his closing chapter, Gillin points out that the social Web is not just for marketers.Read more ›
It tells you what you NEED to do very well but totally avoids the How To Do It.
This is a book that I'll be sharing with staff members who are interested in getting into the social media game and need the foundational concepts that are outlined in Paul's book. Secrets of Social Media Marketing will find a place on my bookshelf as a a reference manual for future use.
For those looking to dive into the social media space, pair this book with Groundswell and you've got the information you need to build the foundations of a successful social media program within your organization.
This book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate all level of marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Gillin acknowledges that at the current pace of change, some of the social media marketing tools he describes and the strategies he espouses could become relics and interesting historical perspective in a few years' time. But as we find ourselves in an economic downturn that has been espoused to be deeper than anyone younger than 80 probably remembers, Gillin provides some sage commentary on social media marketing that applies equally well to general business strategy. Indeed this book is a call to action and affords easily applicable measures of starting and engaging in social media marketing. As Gillin writes, "There are only two unpardonable sins in the current environment. One is fear...That leads to the other unpardonable sin, which is inaction." That quote well encompasses one of the primary aspects I liked most about this book, that being the tone of the narrative.Read more ›
Most Recent Customer Reviews
In a world where social media seems to run our lives this book was very helpful. I had to get it for a class and it did the job.Published 22 months ago by Amanda Hall
I bought this book for a class about internet marketing. The books is good, it has a lot of facts about the internet and social media that i didn't know. Read morePublished on February 20, 2011 by betty
Secrets of Social Media Marketing is an excellent read for business owners and marketers trying to gain an understanding of the changes taking place due to the force of social... Read morePublished on April 10, 2010 by C. Chambers
Before picking up this read, I thought for sure I had known all there was to know about social media. Read morePublished on April 9, 2010 by Kindle Customer
Paul Gillin's Secrets of Social Media Marketing covers all aspects of social media campaigns, right from inception through measurement. Read morePublished on April 9, 2010 by Bhaskar Koukuntla
I read the book as an intro to methodically addressing social media -- to take engaging in social media beyond the occasional tweet and desultory blob posting. Read morePublished on March 6, 2010 by Bookish One
As someone who hated, I mean absolutely hated, doing cold calls, you'd think being able to use things like Twitter and Facebook would be a welcome relief. Read morePublished on February 24, 2010 by Dessie Singh
Gillin shows that community creation, social networking needs to be a strategic part of product marketing. Read morePublished on September 24, 2009 by Sleepless
This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from... Read morePublished on May 19, 2009 by Sarah Mitchell