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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Paperback – Bargain Price, November 1, 2008

4.5 out of 5 stars 31 customer reviews

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Editorial Reviews


"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information."  —John P. Kreiss, president and CEO, MorganSullivan, Inc.

"You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven't found it."  —Newt Barrett, ContentMarketingToday.com

"Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area."  —dhdeans.blogspot.com

Product Details

  • Paperback: 256 pages
  • Publisher: Linden Publishing (November 1, 2008)
  • Language: English
  • ISBN-10: 1884956858
  • ISBN-13: 978-1884956850
  • ASIN: B005B1B728
  • Product Dimensions: 9 x 6 x 0.7 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #2,898,662 in Books (See Top 100 in Books)

More About the Author

Paul Gillin is a writer, speaker and online marketing consultant. For nearly 20 years he was a print journalist, but he fell in love with the Internet and made the switch to all-digital in 1999.

Today he specializes in advising businesses on how to use social media for marketing, customer service and business transformation. His 2007 book, The New Influencers, was one of the first to document changes in markets being driven by citizen publishers. He's written four more books since then, while also contributing regularly to BtoB magazine, an assortment of marketing blogs and two blogs of his own.

Based in Boston, Paul is an avid Red Sox fan and season ticket holder who enjoys travel, cooking, skiing and scuba diving. His twin toddler daughters keep him plenty busy.

His website is www.gillin.com and he blogs at www.paulgillin.com and www.newspaperdeathwatch.com.

Customer Reviews

Top Customer Reviews

Format: Paperback
I liked this book very much. I read the author's first book on this subject back in July, 2007. And now he has a second great book out on the subject. It includes the following 16 chapters:

1. Making the case
2. Making choices
3. Ear to the ground
4. Courting online influencers
5. Corporate soapboxes
6. Customer conversations
7. The social network gorillas
8. Niche innovations
9. Learning from conversations
10. Basics of social media content
11. Picking your spot
12. Telling stories with words and images
13. Engagement through interaction
14. Promote thyself
15. Measuring results
16. Celebrating change

The book was very easy to read. It is full of great content. And it is very well researched. I found each of the chapters to be packed full of cites to Web sites that are critical players in the social media marketing realm of things. And I've read quite a few books on this subject. I can tell you this book is not simple fluff or something merely written in order to capitalize on the current popularity of the subject matter.

There are real world examples cited throughout the text. And I found them to be very good additions to the points being made in the main body of the book's content. So the numerous cites to Web sites and the inclusion of real world examples makes this book a goldmine of information for anyone hungry to learn about social media marketing. I had one problem with the book - its organization. When I completed it and sat down to write this review I said to myself: "There are 16 chapters in this book. How can they be broken down into three or four "parts?" I had hoped it would be easy for me to eyeball the parts. Unfortunately, it wasn't that simple.
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Format: Paperback
This is a comprehensive overview of social media marketing, with enough detail to make it useful for marketing practitioners, yet not having so much detail as to confuse or overwhelm. It's an excellent starting point for small business owners and leaders, corporate executives, traditional media marketers and advertisers, SEO and SEM service providers, and public relations specialists.

Using case studies, bios of power users, and drawing on his own experience as a tech sector journalist, Gillin makes a strong case for why - and how - social media works. He explains social networking etiquette, which tools to use and for what purpose, how to develop online relationships that support corporate objectives, how to effectively write, promote, and engage on the social Web, and significantly, how to measure results of social media activity. I found his detailed advice on podcasting, video, and image (photo) creation especially helpful, since there's comparatively little written on these topics.

If you are trying to figure out what all the fuss is about blogs, LinkedIn, Facebook and Twitter, this book is for you. If you're ready to launch your own social media program, this book will tell you how. Gillin gets into the nitty gritty, explaining such things as how bookmarking sites work, how to use YouTube for business, how to promote your blog, why blogs improve search engine visibility, and why talking to customers increases customer loyalty, attracts business, and accelerates new product/service development.

Like all books on social media, it's best to read this one now. A year from now, a good bit of the information is likely to be out of date, as Gillin himself points out.

In his closing chapter, Gillin points out that the social Web is not just for marketers.
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Comment 9 of 9 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback Verified Purchase
This is NOT a How To book. It discusses the background of Social Media Marketing. The trends in the area, how it can be used (discussed at a non-How To Do It level), the advantages, what to look out for, etc.

It tells you what you NEED to do very well but totally avoids the How To Do It.
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Format: Paperback
From my perspective, this book is an excellent read for beginners or those looking to bring social media concepts into the organization. For those who have been playing in this space for a while, it's a good refresher and some of the content will be considered review.

This is a book that I'll be sharing with staff members who are interested in getting into the social media game and need the foundational concepts that are outlined in Paul's book. Secrets of Social Media Marketing will find a place on my bookshelf as a a reference manual for future use.

For those looking to dive into the social media space, pair this book with Groundswell and you've got the information you need to build the foundations of a successful social media program within your organization.
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Format: Paperback
Secrets of Social Media Marketing is a practical handbook not only for marketers and business owners already well versed with the now many social media tools online, but also a guide for those who may have a peripheral exposure and understanding of how these tools work and want to learn more in deciding how to employ the relatively new phenomena of social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success.

This book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate all level of marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Gillin acknowledges that at the current pace of change, some of the social media marketing tools he describes and the strategies he espouses could become relics and interesting historical perspective in a few years' time. But as we find ourselves in an economic downturn that has been espoused to be deeper than anyone younger than 80 probably remembers, Gillin provides some sage commentary on social media marketing that applies equally well to general business strategy. Indeed this book is a call to action and affords easily applicable measures of starting and engaging in social media marketing. As Gillin writes, "There are only two unpardonable sins in the current environment. One is fear...That leads to the other unpardonable sin, which is inaction." That quote well encompasses one of the primary aspects I liked most about this book, that being the tone of the narrative.
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