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"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information." —John P. Kreiss, president and CEO, MorganSullivan, Inc.
In a world where social media seems to run our lives this book was very helpful. I had to get it for a class and it did the job.Published 2 months ago by Amanda Hall
I bought this book for a class about internet marketing. The books is good, it has a lot of facts about the internet and social media that i didn't know. Read morePublished on February 20, 2011 by betty
Secrets of Social Media Marketing is an excellent read for business owners and marketers trying to gain an understanding of the changes taking place due to the force of social... Read morePublished on April 10, 2010 by C. Chambers
Before picking up this read, I thought for sure I had known all there was to know about social media. Read morePublished on April 9, 2010 by E. Tsakirellis
Paul Gillin's Secrets of Social Media Marketing covers all aspects of social media campaigns, right from inception through measurement. Read morePublished on April 9, 2010 by Bhaskar Koukuntla
I read the book as an intro to methodically addressing social media -- to take engaging in social media beyond the occasional tweet and desultory blob posting. Read morePublished on March 6, 2010 by Bookish One
As someone who hated, I mean absolutely hated, doing cold calls, you'd think being able to use things like Twitter and Facebook would be a welcome relief. Read morePublished on February 24, 2010 by Dessie Singh
Gillin shows that community creation, social networking needs to be a strategic part of product marketing. Read morePublished on September 24, 2009 by Sleepless
This is a great high-level overview of social media for beginners. It takes you step-by-step and reasons you through the process of implementing a social marketing campaign from... Read morePublished on May 19, 2009 by Sarah Mitchell