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"...engaging and informative....an excellent roadmap to not just pursuing your dreams, but also to figuring out if the dream is worth pursuing in the first place." - New York Journal of Books
“A must-read for anyone thinking about starting a business, this book is also a valueable tool for those who have businesses they are trying to keep afloat.” - New Age Retailer
“An excellent summary of what it takes to succeed as an entrepreneur. Every person who wants to start the ‘next big thing’ should read 6 Secrets to Startup Success before taking the leap forward.” — Guy Kawasaki, cofounder, Alltop.com, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
Over six million Americans start businesses every year. That’s 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better.
But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion—that the passion that drives and energizes so many founders is also the very thing that leads many of them astray.
Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to:
Convert their passion into economic value with a moneymaking business model • Improve their readiness to launch and lead a new venture • Manage funding and cash flows • Chart a path to breakeven and beyond • Avoid the pitfalls that often accompany unfettered passion • Build the stamina needed to persevere over time
Complete with indispensable tools including an assessment to gauge a venture’s strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.
Overall I found this book very interesting, very informative and very inspirational.
I highly recommend this well-written, insightful book to any entrepreneur who is looking to start a new business or strengthen an existing one.
The book uses some real life examples of start-up ventures that succeed wildly, some that failed and some that struggled.
Congratulations to Debbie and her team for writing a book that authentically helps those of us who are beginning entrepreneurs to really have some content that supports us!Published 10 months ago by Manager
I'm a consultant for entrepreneurs and this book is now in my top 3 recommendations out of every business book out there. Read morePublished 21 months ago by themayoress
A book with practical advice, 6 Secrets to Startup Success gives any aspiring entrepreneur an education in what it will take to pull it off successfully. Read morePublished on March 10, 2012 by Rachel Berbiglia
Compared to other books I've read on this topic, this book is a very general overview. Great concepts if you're a beginner in your research. Read morePublished on January 16, 2012 by Xaniaphl
As an entrepreneur and someone who teaches entrepreneurship at the undergraduate and graduate levels, I've read quite a few books on the subject. Read morePublished on November 14, 2011 by Steven K. Gold
A cerebral, analytical, dense compilation detailing the crucial elements of a successful startup. Well researched with excellent analytical insights. Read morePublished on October 14, 2011 by IDevourBooks
Having spent much of my professional career working closely with entrepreneurs, I can say unequivocally that anyone thinking of starting a business, or in the throes of a start-up,... Read morePublished on August 25, 2011 by CEL
I found Bradberry's book to be very well written and straight forward. His advice is realistic and thoughtful. Read morePublished on May 23, 2011 by SD
Thoroughly enjoyed this book. Not only is it a must-read for anyone that is looking at starting their own company, but many of the principles can apply to leaders in any size... Read morePublished on April 24, 2011 by DAbney