6 Secrets to Startup Success and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $21.95
  • Save: $2.19 (10%)
FREE Shipping on orders over $35.
Only 5 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
6 Secrets to Startup Succ... has been added to your Cart
Condition: Used: Very Good
Comment: Thank you for looking at this book. No writing or highlighting inside.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business Hardcover – March 20, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$19.76
$1.50 $0.01

Holacracy by Brian J. Robertson
Check out the popular new release from Brian J. Robertson.
$19.76 FREE Shipping on orders over $35. Only 5 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Editorial Reviews

Review

"...engaging and informative....an excellent roadmap to not just pursuing your dreams, but also to figuring out if the dream is worth pursuing in the first place." - New York Journal of Books



“A must-read for anyone thinking about starting a business, this book is also a valueable tool for those who have businesses they are trying to keep afloat.” - New Age Retailer

Book Description

“An excellent summary of what it takes to succeed as an entrepreneur. Every person who wants to start the ‘next big thing’ should read 6 Secrets to Startup Success before taking the leap forward.” — Guy Kawasaki, cofounder, Alltop.com, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions

Over six million Americans start businesses every year. That’s 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better.

But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion—that the passion that drives and energizes so many founders is also the very thing that leads many of them astray.

Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to:

Convert their passion into economic value with a moneymaking business model • Improve their readiness to launch and lead a new venture • Manage funding and cash flows • Chart a path to breakeven and beyond • Avoid the pitfalls that often accompany unfettered passion • Build the stamina needed to persevere over time

Complete with indispensable tools including an assessment to gauge a venture’s strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 256 pages
  • Publisher: AMACOM (March 20, 2011)
  • Language: English
  • ISBN-10: 0814416063
  • ISBN-13: 978-0814416068
  • Product Dimensions: 1 x 6.5 x 9.5 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #436,061 in Books (See Top 100 in Books)

More About the Author

John Bradberry is CEO of Ready Founder Services, a provider of tools and consulting services for entrepreneurs and investors. Over 20 years he has worked to improve the performance of leaders and teams in a wide range of organizations.

In 2007, John launched an extended study to identify the universal factors that drive startup success, and has written his first book on the subject, 6 Secrets to Startup Success.

After graduating from Davidson College in 1983, John earned a master's degree in psychology from the University of Richmond, and helped found the Blue Dogs, a nationally touring band based in Charleston, SC.

Customer Reviews

4.8 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By B. Burke on June 13, 2011
Format: Hardcover
Coincidental to my review of 6 Secrets to Startup Success, I learned that a friend had a start-up idea for a retail enterprise, so I read John Bradberry's advice while applying it to the details I learned about this real scenario. I was interested to see how my friend, a seasoned businessperson, would fare through some of the processes outlined in this book, knowing that she had been successful with previous startup ventures.

In Part I, Bradberry does not mince words in painting a less-than-rosy picture of any business startup. It would have never occurred to me that having a passion for an idea or product could backfire on an entrepreneur--I thought that was an essential requirement to starting any business! It turns out that would-be business owners can fall into what the author calls the passion "trap"--which he then illustrates with six negative impact categories that take shape in a pattern of four interdependent steps. While reading this part of the book, I thought it all sounded quite disheartening--until I got to the end of Part I, where I discovered that, thankfully, Part II would explain how to overcome these issues. When I could mentally compare the caveats as applied to my friend's startup idea, it was apparent to me that she had gotten through the first three phases: attachment to an idea; investments and actions; and feedback or results. It also seemed she was not getting stuck at step 4, biased interpretation, because she was still seeking feedback and hadn't invested any money--yet.

Part II, which goes into great detail on the application of the success principles, made me realize that the business my friend was hatching was nowhere near getting off the ground!
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By achalker on April 18, 2011
Format: Hardcover
This book is outstanding. The nuts-and-bolts information entrepreneurship is absolutely invaluable.

As a beginning entrepreneur's who's made the "if you build it they will come" mistake and wondered why no one showed up, I am really grateful to have found this book and am now using it as a roadmap. (Darn it! If only I had it 5 years ago. . .)

In my humble opinion, I think it's about 1000 times more helpful than most of the books on entrepreneurship on the market.

Many other "entrepreurship" books on the market are motivational drivel. These books get you inspired and ready to walk headfirst off a cliff because they neglect to tell you about all the things you need to know to actually create a business!!! (Perhaps we can partially thank the Motivational Media for the 90% failure rate of small business.)

This is really different. Chock full of great information. It's a clear roadmap and has tons of great resources as well in the appendices.

A huge thank you to the author. This will save a ton of entrepreneurs (and investors who invest in budding entrepreneurs) a lot of money, time, and heartache!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By schroed22 on March 16, 2011
Format: Hardcover
6 Secrets of Startup Success is a well- paced book that provides a terrific balance of compelling case study narratives with practical research. Tracking the story arc of several startups, both successful and challenged, the book delivers in creating a thoughtful construct in considering how to best position oneself for a successful launch.

While it's hard to argue with any of the six principles that Bradberry lays out, I found a particular connection to the chapters dealing with "Math Story" and "Integrity of Communication". A quote I marked in the book as particularly noteworthy is "the quality of conversations is not only indicative of culture, it creates culture, and it determines the quality of decision making, planning, everything." True indeed, regardless if you are in a small startup or part of a Fortune 100 conglomerate. To that end, I highly recommend this book to anyone in business who is contemplating the start of a new business or managing new initiatives within an existing enterprise.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on March 28, 2011
Format: Hardcover
I think most people starting a new business are aware of the dismal statistics on the success rate of most new business ventures. If you want to increase your odds of starting a successful business, this is an extremely good guide - a great place to start your business.

The book is divided into two parts. The first part deals with the concept John Bradberry, the author calls the entrepreneurial trap. We get so attached to our own ideas that we are unable to see the weaknesses in them. We get blinded by our attachment to our own ideas. Part one is a very sobering account of the typical entrepreneur.

"Drinking the Kool-Aid is a very common early phase business activity. After building overly rosy plans, founders are swayed by psychological pressure to seek out data that validate their vision and to avoid or deny bad news."

At the end of part one is a list of warning signs that you are in danger of falling into the entrepreneurial trap.

Part two of the book presents the Six Principles for Launching a Can't Miss Start-up. The principles are: 1) The founders readiness 2) Become attached to the customer, not your idea 3) Define/refine your math story 4) Execute with flexibility 5) Communicate with integrity and 6) Have enough staying power to get the venture off the ground.

Each principle has a series of questions and/or exercises for the reader/entrepreneur to answer. These are extremely valuable tools to ensure that you have carefully considered the principle. The questions are a great tool for anyone starting or evaluating a potential participation in a start-up, either from and investment/lending or employment view.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business
This item: 6 Secrets to Startup Success: How to Turn Your Entrepreneurial Passion into a Thriving Business
Price: $19.76
Ships from and sold by Amazon.com