The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services [Paperback]

Jonathan Street (Author)

Book Description

Publication Date: September 19, 2008

If you've been looking for a home-based business, you have undoubtedly come upon business opportunities that are referred to as Network Marketing programs. Also known as Multi-Level Marketing or MLM, Network Marketing is just a way for businesses to distribute their products. Rather than using the usual distribution method that moves from manufacturer to a wholesaler or distributor to retailer and finally to the consumer, Network Marketing companies use independent contractor sales people to sell the products directly. If you are looking to be financially independent, own your own business, have more spare time, work from the comfort of your home, then MLM may be for you to be successful. In the past MLM required a lot of face-to-face meetings and sales presentations which are difficult to produce. The Internet, combined with Network Marketing, has created countless opportunities for individuals to develop their own business, working from home. The real ways to make a great deal of money in MLM is by recruiting a team of other independent marketers below you, and thus earn a percentage of their combined sales. This new groundbreaking book will show you how to build a successful business with MLM by harvesting the power of the Internet. In this easy-to-read and comprehensive new book, you will learn what MLM is, how to get people talking about your product or service, how to get your customers to be your sales force, recruiting, goal setting and managing time, getting customers to come to you, getting your MLM message out quickly, creating awareness, working with bloggers and online activists, marketing, dealing with negative customer experience, automating MLM writing online press releases, creating a blog, creating a customer references and referral programs, starting a fan club/loyalist community, and setting up discussion forums and boards. You will learn to use affiliate marketing, flogs, viral marketing, evangelism, buzz marketing, online MLM methods, reputation management. In addition, we went the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful MLM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about MLM in addition to hundreds of hints, tricks, and secrets on how to put MLM marketing techniques in place and start earning enormous profits, then this book is for you.

Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company (FL) (September 19, 2008)
• Language: English
• ISBN-10: 1601380194
• ISBN-13: 978-1601380197
• Product Dimensions: 8.7 x 5.9 x 0.8 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,500,829 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Review of Jonathan Street's "The Secrets to Succeeding in Network Marketing", May 11, 2009

By 

Nicholas J. Katers "Nicholas Katers" (Milwaukee, WI) - See all my reviews
(REAL NAME)   

This review is from: The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services (Paperback)

Street's "Network Marketing" picks up speed after a slow start and becomes the quintessential guide to one-on-one sales in the modern marketplace. A significant portion of "Network Marketing" focuses on distinguishing network marketing from pyramid schemes, franchising and other sales methods. Street's focus on successful companies like Amway and Mary Kay contrasts with the illegalities of pyramid schemes and the costs of business franchising. Street's explanation of direct sales history is a welcome primer since newcomers to direct sales and network marketing are the target market for this book.

Street's greatest virtue in "Network Marketing" is his patient explanation of sales basics like building a home office. The average reader will be brought to speed on Voice over Internet Protocol (VoIP) phone, pay-per-click advertising and developing effective websites. While other books offer this information without context, "Network Marketing" offers plenty of examples to show the evolution of network marketing in the Internet Age. If case studies on DirectTrack, Commission Junction and Amway were left on the editor's table, "Network Marketing" could not have achieved its potential.

4.0 out of 5 stars Network Marketing: Your New Career?, March 31, 2009

By 

Susan Maphis "http://www.visualcv.com/smaphis" (North East, MD) - See all my reviews
(REAL NAME)   

This review is from: The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services (Paperback)

For those struggling in today's economy, the promise of a career in network marketing might seem too good to be true. In his book, The Secrets to Succeeding in Network Marketing Offline and Online: How to Achieve Financial Success Selling Network Marketing Products & Services, Jonathan T. Street outlines the steps necessary for one to get into legitimate network marketing. He delineates the differences between pyramid schemes and true, legal network marketing in terms that the average person can understand.

Street notes that the dawn of the Internet has changed network marketing in staggering ways. "Network marketing and MLM (multi-level marketing) have their roots in the oldest type of sales, direct, face-to-face selling," he says. "In fact, most business transactions throughout history have resulted from this type of selling." That has changed due to the Internet, however. As Street describes, "The face-to-face aspect of network marketing has been replaced by screen-to-screen selling...Efficiency and targeted marketing has replaced the older methods of advertising in newspapers, flyers, by word of mouth, and through direct mailing programs."

Street's book includes direct quotes from the General Counsel for the United States Federal
Trade Commission, Debra A. Valentine, describing the differences between legitimate network marketing and illegal pyramid, or Ponzi, schemes. She notes that, unlike Ponzi or pyramid schemes, network marketing or MLM have a real, valid product to sell. Street lists network marketing success stories, such as Amway and Mary Kay, and points out to the reader the qualifications necessary for success in network marketing, including the 70% rule, buy back policy, and 10 retail customer policy.

However, in the next part of Street's book, he gets into website building, domain names, and what seems like too much information for one book. It would have been better to make the first half of Street's book, on network marketing, the entire focus of this book, and leave the rest of the chapters concerning website building, domain names, self-publishing, and blogging, for another tome. In this way, there wouldn't be too much overwhelming information thrown at the reader.

All in all, Street's book is a detailed explanation of the ins and outs of network marketing. It could be improved, however, by breaking down the sections about how to use the Internet in one network marketing business into a book of its own.

4.0 out of 5 stars Networking for all of us, October 14, 2008

By 

Cryssy B "Loves to Read" (Cleveland, OH USA) - See all my reviews

This review is from: The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services (Paperback)

For those looking to begin a career in Network Marketing or need rejuvenation in your business, this book is for you. Throughout the book, the author extensively maps out each phase the reader will need to consider from being introduced to network marketing to marketing on line and then finishing with creating a successful business.

There were many examples of successful marketing companies illustrated in the book. If you are not in a successful Network Marketing organization, consider contacting one or all of the companies mentioned. For someone starting out in the Network Marketing industry, the book is checklist of instructions and advice to follow.

As you read about the history, you begin to realize selling has been around for hundreds of years. This is a very old model that has morphed globally and technologically. The author provides detailed analysis to ensure the reader is armed with the necessary tools to become a success and not fall prey to pyramid schemes.

There's step by step advice for those setting up a home office, like proper atmosphere and proper office equipment. The author uses Google as an example and does a thorough job of explaining the various tools available to host your business on the web for free or through paid services. This book takes the leg work out of getting started on the web by instructing you where to go and the types of services that meets ones needs.

No matter what your network marketing plans, this is a must have. Dream big or dream small, this book covers it all.