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The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services

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Street's "Network Marketing" picks up speed after a slow start and becomes the quintessential guide to one-on-one sales in the modern marketplace. A significant portion of "Network Marketing" focuses on distinguishing network marketing from pyramid schemes, franchising and other sales methods. Street's focus on successful companies like Amway and Mary Kay contrasts with the illegalities of pyramid schemes and the costs of business franchising. Street's explanation of direct sales history is a welcome primer since newcomers to direct sales and network marketing are the target market for this book.

Street's greatest virtue in "Network Marketing" is his patient explanation of sales basics like building a home office. The average reader will be brought to speed on Voice over Internet Protocol (VoIP) phone, pay-per-click advertising and developing effective websites. While other books offer this information without context, "Network Marketing" offers plenty of examples to show the evolution of network marketing in the Internet Age. If case studies on DirectTrack, Commission Junction and Amway were left on the editor's table, "Network Marketing" could not have achieved its potential.

For those struggling in today's economy, the promise of a career in network marketing might seem too good to be true. In his book, The Secrets to Succeeding in Network Marketing Offline and Online: How to Achieve Financial Success Selling Network Marketing Products & Services, Jonathan T. Street outlines the steps necessary for one to get into legitimate network marketing. He delineates the differences between pyramid schemes and true, legal network marketing in terms that the average person can understand.

Street notes that the dawn of the Internet has changed network marketing in staggering ways. "Network marketing and MLM (multi-level marketing) have their roots in the oldest type of sales, direct, face-to-face selling," he says. "In fact, most business transactions throughout history have resulted from this type of selling." That has changed due to the Internet, however. As Street describes, "The face-to-face aspect of network marketing has been replaced by screen-to-screen selling...Efficiency and targeted marketing has replaced the older methods of advertising in newspapers, flyers, by word of mouth, and through direct mailing programs."

Street's book includes direct quotes from the General Counsel for the United States Federal
Trade Commission, Debra A. Valentine, describing the differences between legitimate network marketing and illegal pyramid, or Ponzi, schemes. She notes that, unlike Ponzi or pyramid schemes, network marketing or MLM have a real, valid product to sell. Street lists network marketing success stories, such as Amway and Mary Kay, and points out to the reader the qualifications necessary for success in network marketing, including the 70% rule, buy back policy, and 10 retail customer policy.

However, in the next part of Street's book, he gets into website building, domain names, and what seems like too much information for one book. It would have been better to make the first half of Street's book, on network marketing, the entire focus of this book, and leave the rest of the chapters concerning website building, domain names, self-publishing, and blogging, for another tome. In this way, there wouldn't be too much overwhelming information thrown at the reader.

All in all, Street's book is a detailed explanation of the ins and outs of network marketing. It could be improved, however, by breaking down the sections about how to use the Internet in one network marketing business into a book of its own.

For those looking to begin a career in Network Marketing or need rejuvenation in your business, this book is for you. Throughout the book, the author extensively maps out each phase the reader will need to consider from being introduced to network marketing to marketing on line and then finishing with creating a successful business.

There were many examples of successful marketing companies illustrated in the book. If you are not in a successful Network Marketing organization, consider contacting one or all of the companies mentioned. For someone starting out in the Network Marketing industry, the book is checklist of instructions and advice to follow.

As you read about the history, you begin to realize selling has been around for hundreds of years. This is a very old model that has morphed globally and technologically. The author provides detailed analysis to ensure the reader is armed with the necessary tools to become a success and not fall prey to pyramid schemes.

There's step by step advice for those setting up a home office, like proper atmosphere and proper office equipment. The author uses Google as an example and does a thorough job of explaining the various tools available to host your business on the web for free or through paid services. This book takes the leg work out of getting started on the web by instructing you where to go and the types of services that meets ones needs.

No matter what your network marketing plans, this is a must have. Dream big or dream small, this book covers it all.

Secrets in Succeeding in Network Marketing opens with the history of direct selling and the Ponze/pyramid scheme to familiarize the reader with the industry. It is important to understand the foundation of this business to proceed and be successful at it. The author, Jonathan T. Street, addresses the legalities associated with direct selling and debunks the stereotypes incorrectly placed on companies such as the enormously successful Mary Kay Cosmetics. The pertinence of this information is weaved throughout the book, illustrating how it can be applied to today's marketing strategies.
All of the necessary tools to be a success are here at your fingertips. Valuable websites and resources are available, offering support and an infinite amount of current information. Technological portals such as blogging, ezines, ebooks, emails and websites are discussed at length on how to be utilized for maximum benefits. Case studies, worksheets, and samples of contracts complete this must have for up and coming entrepreneurs. As an added bonus, a percentage of the proceeds are being donated to The Humane Society.

This book is a review of the often controversial concept of Network Marketing, also known as Multi-Level Marketing (MLM) and how you can succeed by selling related products and services. If you are starting out with a home-based business, then you have probably already heard about this form of marketing and how it may work to help you build wealth. The author gives a good introduction concerning the origins of the Network Marketing craze, reviewing many of the big name companies who were the forerunners of this business model. From Amway to Mary Kay Cosmetics, you will learn about the inside of how Network Marketing/MLM works and how you may benefit as a home-based business owner.

Doing business is about sales and the author does a great job of explaining the origins of sales and how Network Marketing was born out of time-tested sales models. Although it died down significantly following landmark court cases of the 1990's, with the advent of the Internet, Network Marketing has risen again and is creating many new and exciting ways of making a living. The old models of Network Marketing have evolved into many avenues that even a new inexperienced home-based business owner can take advantage of. The author does a good job of providing ideas that any start-up business owner can use to tap into this market, both online and offline with carefully managed techniques.

One of the biggest benefits of reading "The Secrets to Succeeding in Network Marketing", by Jonathan T. Street, is the section on setting up a home office. This information is invaluable as the new business-owner may not know where to start, what equipment is needed to work from a virtual office and how to avoid the pitfalls of working from home.

On to the "secrets" section of the book, there is an excellent overview of many programs that are available to help a home-based business owner earn the capital to make their business successful. Topics such as building websites, blogging, and pay per click programs are discussed. There is even information about increasing traffic to one's website by using search engine optimization techniques and how to earn revenue from Google's Adword program. By following the tips offered in this book, a savvy business owner will be earning substantial revenue in no time. For anyone just trying to build a residual income, this book is worth looking at and using as reference over and over again.

THE SECRETS TO SUCCEEDING IN NETWORK MARKETING: HOW TO ACHIEVE FINANCIAL SUCCESS SELLING NETWORK MARKETING PRODUCTS & SERVICES tells how to create and promote a non-traditional distribution method, with products moving from manufacturer to salespeople instead of going through a wholesaler to consumer. The Internet offers other distribution channels that allow workers to use their home computers in the sales process, and this book's focus on network marketing makes the most of different network marketing techniques in a survey perfect for libraries focusing on at-home work opportunities.

Diane C. Donovan
California Bookwatch