Customer Reviews

Secrets of VITO: Think and Sell Like a CEO

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

Anthony's "Selling to VITO" is one of the best books ever written for people selling big ticket products and services to senior executives. So I had high expectations for his latest book, "Secrets of VITO." Unfortunately, the book is little more than pop-psychology. Consider the following seven of Anthony's ten golden rules:

(1) I will be honest, even when it hurts.
(2) I will touch people in a special way.
(3) I will keep my thoughts and ideas simple and straightforward.
(4) I will show my positive emotions.
(5) I will say I am sorry when I mess up.
(6) I will look at people when I talk to them...
(9) I will not settle for the word "no."

Could Anthony be any more trite? What a huge disappointment. My advice? Buy Anthony's "Selling to VITO" (if you haven't already)... but don't even think about purchasing this book. Overall grade: D/D-

I own and have read the author's original book: Selling to VITO. That book is worth owning and I recommend it without reservation.

Unfortunately, Mr. Parinello has attempted to take his franchise too far. Secrets of VITO and Getting to VITO do not present the value of the original book. They are a rehash of the author's experiences and offer precious little original thought or suggestions.

The best book I've come across on the subject of calling in to the top of the food chain is: Value Forward Selling by Paul DiModica. It is better in everyway than Secrets of VITO.

The book focuses on the mind of CEOs and how to communicate with them. Most sales people fear having to sell to top officers, because they have very little experience working with them (other than following orders or being managed by them).

Anthony provides a ton of information on how top officers think and behave. Having this information really helped me to gain enough confidence to sell at the highest level more effectively. I now have a road map and some principles to follow.

On the downside, the book provides too much advice at times. With all the "don't ever...." and "you must do...." bits of advice, the reader might come away overwhelmed and more confused than ever. But Anthony does attempt to distill his ideas down to very basic principles which are very helpful.

All in all a very useful book!

A truly uplifting guide to thinking strategically and how to act tacktically, the operating

principles behind the way ethical CEO's sell, and how CEO's increase loyalty from

existing customers.

I am using this wonderful and insightful book,25 as recommended reading in my career as,

a "Life Coach!"

A must read during this time of economic crisis. It provides valuable tips and insights on how to survive during these uncertain times.