People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way? Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially? Now you can! In this authoritative, dynamic program, The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, George Silverman, an acknowledged expert on 'WOM' marketing, reveals a step-by-step process for launching your own highly successful WOM effort. Learn to harness word of mouth - and it can drive consumers to try your product or service more than any other marketing technique will - more than advertising, salespeople, direct response, and public relations combined! Plus, it's inexpensive (and some tools cost nothing) to implement! Use this program and you'll learn: *28 secrets of WOM marketing. *How to harness WOM using the Internet, blogs, your employees, the media, industry experts, seminars, focus groups, teleconferences, testimonials, newsletters, viral marketing, and countless other resources. *How to identify and enroll the help of your biggest product evangelists (the people who want to shout out to the world about how great your product is). *The five secrets of 'decision acceleration' (a key factor for multiplying your sales). *The five characteristics your product must have for people to talk about it with enthusiasm. *The motivations that get people talking happily, for free. *How to uncover and counteract negative WOM. *How WOM works differently in different stages of the product-adoption cycle - using the Decision MatrixTM - a great resource for tailoring your WOM messages, and many more tools, methods, and tips for implementing WOM, because using WOM is more crucial than ever before.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
