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Secrets of Power Persuasion
 
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Book Description

1989
Do you know someone who has an amazing ability to persuade people? That person might be a co-worker who always gets exactly what he or she wants from the company president. Or a salesperson who inevitably seems to land all the new accounts. Or neighbors who never have the slightest difficulty with their kids. We've all encountered someone who can convince and persuade others, almost by magic. But it isn't magic. It's a skill you can learn, an acquired ability that Roger Dawson calls Power Persuasion. Roger Dawson shows you the strategies and tactics that will enable you to persuade people in virtually any situation. Not by using phony promises and certainly not with threats, but because they perceive it's in their best interests to do what you say. With The Secrets of Power Persuasion you'll discover: Why credibility and, above all, consistency are the cornerstones of getting others to do what you want ... verbal persuasion strategies that defuse resistance and demonstrate the correctness of your thinking ... the surprising power of humor as the starting point for personal leadership, and how you can use it to change the way others see you ... and much more. Step by step, you'll learn to develop an overwhelming aura of personal charisma that will naturally cause people to like you, to respect you, and to gladly agree with you. It's just a matter of mastering the specific, practical behavioral techniques that Roger Dawson presents, and it's easy when you follow his logical, down-to-earth methods. You'll even learn how to use the techniques of Power Persuasion on yourself ... to break unwanted habits, be more productive, and accomplish your goals in a fraction of the time. Roger Dawson, author of the bestselling Secrets of Power Negotiating, is universally acclaimed as one of the country's leading experts on what really happens when people interact. And when you employ The Secrets of Power Persuasion faithfully, what happens will be what you want.

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