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Securing the Clicks Network Security in the Age of Social Media [Paperback]

by Gary Bahadur, Jason Inasi, Alex de Carvalho
4.8 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

October 10, 2011 0071769056 978-0071769051 1

Defend against corporate espionage launched from social networks

Protect your organization from devastating social media attacks with instruction from a team of information security experts. Securing the Clicks: Network Security in the Age of Social Media explains the latest threats along with detailed fixes, best practices, and "from the headlines" case studies. Find out how to analyze risk, implement robust security protocols, and enforce social media usage policies. Regulatory compliance, online reputation management, and incident response are also covered in this comprehensive volume.

  • Assess your global social media presence and identify vulnerabilities
  • Establish solid security policies at every level of your organization
  • Allocate resources for planning, administration, and corrective action
  • Monitor usage by employees, clients, competitors, and the public
  • Block cyberstalking. phishing, malware, and identity theft exploits
  • Guard intellectual property rights, trademarks, copyrights, and logos
  • Preserve your brand image using online reputation management tools

Gary Bahadur is the founder and CEO of KRAA Security [], which protects organizations from threats through a combination of prevention services. He was the cofounder and CIO of Foundstone, Inc.

Jason Inasi is CEO and cofounder of The Factory Interactive {], a digital design and marketing agency, and president of Inasi Group, an international, multidisciplinary, technology advisory firm.

Alex de Carvalho is vice president of business development and community at VoxMed, cofounder of The Startup Forum, director of social media at Medimix International, and adjunct professor of social media at the University of Miami.

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Securing the Clicks Network Security in the Age of Social Media + The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition)
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Editorial Reviews

About the Author

Gary Bahadur, CISSP, is the founder of KRAA Security and a social media security consultancy. He was co-founder and Chief Information Officer of Foundstone, Inc., a security vulnerability risk management firm that provided security consulting and training services and technical infrastructure implementation and was sold to McAfee in 2004. Mr. Bahadur is a frequent speaker at security conferences and writes for a number of security-related publications, including Information Security Magazine and SysAdmin Magazine.

Jason Inasi is CEO and creative director at The Factory Interactive, a Miami-based digital design and identity development agency specializing in brand identity, SEO, mobile and Web applications, and business-to-business collaboration. He speaks widely on social media.

Alex de Carvalho is VP of Business Development & Community at VoxMed, co-founder of The Startup Forum, director of social media at Medimix International, and adjunct professor of social media at the University of Miami. He has more than 15 years of experience directing business development at online media and mobile content companies.

Product Details

  • Paperback: 368 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (October 10, 2011)
  • Language: English
  • ISBN-10: 0071769056
  • ISBN-13: 978-0071769051
  • Product Dimensions: 9 x 7.3 x 1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,427,059 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
In the book Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks, it states that businesses that take days to respond to social media issues are way behind the curve. Social media operates in real-time, and responses need to be almost as quick.

In a valuable new book on the topic, Securing the Clicks Network Security in the Age of Social Media, Gary Bahadur, Jason Inasi and Alex de Carvalho provide the reader with a comprehensive overview on how not to be a victim of social media based security problems.

Social media is now mainstream in corporate America, and even though it is hot, the security and privacy issues around it are even hotter. In the past, many firms simply said no to social media at the corporate level. But as Natalie Petouhoff of Weber Shandwick has observed, that will no longer work, as "social media isn't a choice anymore; it's a business transformation tool".

The main security and privacy issue around social media is that users will share huge amounts of highly confidential personal and business information with people they perceive to be legitimate. Besides that, issues such as malware, vulnerabilities (cross site scripting, cross site request forgery, etc.), corporate espionage, phishing, spear phishing and more; are just a few of the many security risks around social media that need to be taken into consideration.

In the book, the authors detail a framework for analyzing the corporate threats that arise from social media. The book uses the H.U.M.O.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Relevant and Useful November 18, 2011
By Angela
As an IT compliance professional, I appreciate the methodology (H.U.M.O.R) and framework provided to raise the appropriate level of awareness, steer conversations with everyone involved in Social Media (Marketing, Legal, Operations, IT etc). The examples provided in through the book raise the level of importance warranted to this subject. I have already use the framework to assist others in developing their social media policies and raising the level of awareness to the right audience (e.g. executive management). this book provides hand-on information on how to craft and monitor a viable social media policy. A thank you to the authors for taking the time to distill the noise and provide concise information.
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12 of 14 people found the following review helpful
5.0 out of 5 stars Great Practical Advice for Business Executives October 30, 2011
By TechLaw
The process this book takes on how to secure social media is pretty unique. Their H.U.M.O.R. model is definitely different from what is out there. I agree that you need multiple departments involved with all social media activity, including Human Resources, IT, Marketing, Operations, Legal and more.

I liked the fact that they actually have a practical example of a company that they follow though out the book. They apply the security tools and tactics to how a real company would implement the strategies they discuss.

You have to have a computer in front of you when reading the book. They talk a lot about tools and websites that can be used in social media security and its much easier if you can follow along as you read the book. It seems to be useful to both IT staff and Marketing and HR staff. Its good practical advice on using social media in a secure way.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The Primer on Risk Management in the age of Social Media. December 30, 2011
If you are a director in Information Security, IT, HR, Marketing, PR, Legal, or Communications, this book is a must have.

What is Information Security in the 21st century? Is it policies, firewalls, intrusion detection systems, log management, identity management, threat management, vulnerability management, and anti-virus? In short, yes, and so much more. The 21st century is the age of the social network where human beings participate in a highly evolved, always on, privacy is an afterthought social paradigm. If we are going to protect against the risks of the 21st century, we will need to better understand this new social paradigm, how the bad guys are exploiting it, and the tools at our disposal. That's where Securing the Clicks: Network Security in the Age of Social Media comes in.

The book discusses several cutting-edge topics including online reputation management, protecting intellectual property rights, preserving brand image, cyberstalking, and much more.

The authors, Gary Bahadur, Jason Inasi, and Alex de Carvalho have done an excellent job laying out the risks introduced by social media, the context surrounding these risks, and then lay out a practical framework for implementing a risk management program. There are two points that I really appreciate, how clearly and succinctly the authors lay out the risk management program and how the program is laid out in a way that leverages all of the corporate processes a corporate employee must work with.

The book is broken up into five parts:

- Part I discusses how to assess your current risk as it pertains to Social Media. You'll understand what your company, and your competitors, are doing in the Social Media space. The authors also introduce the H.U.M.O.R.
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