I just got this yesterday and had to try it this morning. I used John Frieda's Beach Blonde sea spray back in high school when the 'beach hair' look first came around - over a decade ago - and fell in love with it. A year or so after graduating, I found it on clearance at a local Walgreens and thought that maybe they were just deciding not to sell it anymore... I never knew JF was DISCONTINUING the product line, or I would have bought 10 years worth of the stuff!!! So anyway, I have spent the last 8 or so years searching for a product that did what the JF spray did: allow me to spray, scrunch, and go. My hair has a nice natural wave to it when I air dry, and with the right product configuration... I avoid the dreaded pony on days when I don't have time to "fix" it. As I'm sure most of you reading this have, as well as other reviewers, I've spent countless dollars on every curl-reactivating, wave enhancing, spray sprunching, beach-hair, bed-hair, bad-hair product on the market - to no avail. Victoria's Secret has a wave enhancer in the Super Sexy line that works well, but it is meant for a more subtle wave. I could use 1/2 a bottle of it on my long, thick hair for the desired result... and at $20 a bottle, that just isn't very feasible.
Then I came across Sedu on Amazon... read what others were saying about the similarities to JF Beach Blonde and just had to give it a whirl. FINALLY. It does exactly what "Beach Blonde" did and has a very similar suntan oil, coco-nutty, vanilla undertoned smell. The scent is not overwhelming, but lasts. (Definitely makes you think you spent a weekend on the beach come Monday morning...) It can be used on wet or dry hair and like JF spray, has a nice all-day conditioning effect about it. After it dried this morning, I did finish it off with a little Paul Mitchell Super Skinny to combat flyaways, but that likely has to do with the mixed up textures of my hair. I'd say a person with fine hair could use this alone perfectly.
In any case, I am exuberant about something that works after all these years! Now, all I need is a tan!