Sedu Ionic Ceramic Pro Flat Iron

by Sedu

Product Description

Sedu SU-100A Ionic Ceramic Pro Flat Iron featuring Tourmaline technology generates more negative ions than just ceramic irons only. Negative ions eliminate frizz and renew hair with shine and softness. Adjustable heat temperature from 235° F - 410°F. Ultra-lightweight design made with composite materials used in aerospace.

Product Details

• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B000GFIOFM
• Average Customer Review: 3.4 out of 5 stars  See all reviews (40 customer reviews)

Customer Reviews

Most Helpful Customer Reviews

101 of 107 people found the following review helpful:

1.0 out of 5 stars returning the sedu flat iron ASAP!, January 20, 2006

By 

SouthBeachSalonOwner (South Beach) - See all my reviews

Let me start off by saying that I own a very well established salon so using a flat iron is second nature to me. I've used them all, literally, from Hot Tools to T3 and everything in between, just because I have a never ending curiousity for the best.

Well, after reading alot of reviews, I decided to purchase the sedu. I found alot of good and bad reviews, mostly good, some bad. To my disappointment, I got the flat iron and found it to be nothing special. Everyone claims it was a miracle worker but in truth, I don't think it did anything different than the chi or t3, and I felt it was MUCH lesser quality than both. Can someone tell me what they think is so unique about this flat iron and why people are acting like it's the greatest invention ever?

Here are some points which I didn't like:
1. The exterior is really hot. Don't even try touching it at all unless third degree burns sounds like fun to you. As a stylist, the sedu flat iron is no use to me whatsoever. I need to be able to hold the plates to distribute even heat. The ceramic is extremely thin (probably to make it lighter weight) but they sacrificed quality on it. No matter how thin it is, if you can't hold it, what use is it?
2. The plates have no springs in them!! Springs under the plates gives it the cushion to "slide" through hair. It's obviously a feature sedu didn't want to spend money on and it really damaged my hair and started to break it because of the friction it created.
3. The sedu is not worth the price. I would pay no more than $50 for this.
4. Again, nothing stands out about this flat iron. It's like any other low end flat iron - conair, hot tools, etc.
5. The sedu flat iron copied t3's tourmaline technology. Who wants something that was copied by another company (and made of lesser quality?)

In conclusion, I'm sticking with the T3 Tourmaline Flat Iron and returning the sedu flat iron as soon as I finish writing this review.

20 of 20 people found the following review helpful:

2.0 out of 5 stars Yet another customer with the "cord problem", February 1, 2008

By 

Chad R. Webb (Benson, AZ USA) - See all my reviews
(REAL NAME)   

This review is from: Sedu SU-100A Ionic Ceramic Pro Flat Iron, 1 Inch (Health and Beauty)

I bought this for my wife 8 months ago. She really liked using this iron, and had no problems with it until recently. She too now has the problem with the cord, which has developed some kind of a short in it. Read the other reviews and notice this trend happening from 6 months to 2-1/2 years. She didn't use it everyday (small kids to take care of), so being generous, it probably got used MAYBE 3 days a week according to her. She NEVER dropped it as she knew it could break the ceramic tiles and used additional care when using it.

When she contacted Folica's customer service number, for some reason she got a "salesperson", who said a customer service person would call her back within 24 hours. 5 Days later when my wife called back, they were rude, and said they were out of stock for the next 2 months, and that she needed to return the iron PLUS $9.95 for return shipping, and they would ship a new one out when they become available. Two problems with this:
1) Amazon claims they are in stock right now (maybe lags on their website, or maybe they were just lying)
2) Shipping on a NEW unit is $5.00, so why the $9.95 for return shipping?

Given the lack of customer service, we'll be purchasing a different unit. We bought this one based on the positive reviews here, but apparently should have read more about the common cord problems. Also, seeing as how this is marketed as a "professional" product (with price to match), the "professional" thing for customer service to do would be to offer to send her a different iron of equal or greater value for a replacement, given that they say they're out of stock on the current unit.

8 of 8 people found the following review helpful:

4.0 out of 5 stars Great but gets really hot., October 17, 2005

By 

Mrs. K (Midwest) - See all my reviews

I was really excited when I got this from [...]. It does get hot fast but like the other review, it gets really hot on the exterior. I have the corioliss also and it doesn't get hot on the outside. I'm used to gripping down the iron as I straighten my hair but with this I couldn't because the outside was so hot. But other than that it's really light and works well.

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