Customer Reviews

Sedu Ionic Ceramic Pro Flat Iron

5 star:		(18)
4 star:		(5)
3 star:		(3)
2 star:		(3)
1 star:		(11)

 

 

Let me start off by saying that I own a very well established salon so using a flat iron is second nature to me. I've used them all, literally, from Hot Tools to T3 and everything in between, just because I have a never ending curiousity for the best.

Well, after reading alot of reviews, I decided to purchase the sedu. I found alot of good and bad reviews, mostly good, some bad. To my disappointment, I got the flat iron and found it to be nothing special. Everyone claims it was a miracle worker but in truth, I don't think it did anything different than the chi or t3, and I felt it was MUCH lesser quality than both. Can someone tell me what they think is so unique about this flat iron and why people are acting like it's the greatest invention ever?

Here are some points which I didn't like:
1. The exterior is really hot. Don't even try touching it at all unless third degree burns sounds like fun to you. As a stylist, the sedu flat iron is no use to me whatsoever. I need to be able to hold the plates to distribute even heat. The ceramic is extremely thin (probably to make it lighter weight) but they sacrificed quality on it. No matter how thin it is, if you can't hold it, what use is it?
2. The plates have no springs in them!! Springs under the plates gives it the cushion to "slide" through hair. It's obviously a feature sedu didn't want to spend money on and it really damaged my hair and started to break it because of the friction it created.
3. The sedu is not worth the price. I would pay no more than $50 for this.
4. Again, nothing stands out about this flat iron. It's like any other low end flat iron - conair, hot tools, etc.
5. The sedu flat iron copied t3's tourmaline technology. Who wants something that was copied by another company (and made of lesser quality?)

In conclusion, I'm sticking with the T3 Tourmaline Flat Iron and returning the sedu flat iron as soon as I finish writing this review.

I bought this for my wife 8 months ago. She really liked using this iron, and had no problems with it until recently. She too now has the problem with the cord, which has developed some kind of a short in it. Read the other reviews and notice this trend happening from 6 months to 2-1/2 years. She didn't use it everyday (small kids to take care of), so being generous, it probably got used MAYBE 3 days a week according to her. She NEVER dropped it as she knew it could break the ceramic tiles and used additional care when using it.

When she contacted Folica's customer service number, for some reason she got a "salesperson", who said a customer service person would call her back within 24 hours. 5 Days later when my wife called back, they were rude, and said they were out of stock for the next 2 months, and that she needed to return the iron PLUS $9.95 for return shipping, and they would ship a new one out when they become available. Two problems with this:
1) Amazon claims they are in stock right now (maybe lags on their website, or maybe they were just lying)
2) Shipping on a NEW unit is $5.00, so why the $9.95 for return shipping?

Given the lack of customer service, we'll be purchasing a different unit. We bought this one based on the positive reviews here, but apparently should have read more about the common cord problems. Also, seeing as how this is marketed as a "professional" product (with price to match), the "professional" thing for customer service to do would be to offer to send her a different iron of equal or greater value for a replacement, given that they say they're out of stock on the current unit.

I was really excited when I got this from [...]. It does get hot fast but like the other review, it gets really hot on the exterior. I have the corioliss also and it doesn't get hot on the outside. I'm used to gripping down the iron as I straighten my hair but with this I couldn't because the outside was so hot. But other than that it's really light and works well.

I purchased the Sedu Ionic Ceramic Flat Iron from Folica less than a year ago. It worked well although, candidly, I'm not entirely sure it worked $100 better than the 2" Conair straightening iron I bought from Target while still a starving college student. Still, it heated quickly, straightened well, and my hair did seem silkier when I was done . . . so, for the first six months, my overall impression was that the iron did its job, and did it well.

Until it quit working. There is a lever on the inside that allows the twin irons to clamp together and mine apparently broke because the irons wouldn't clamp. I called Folica and was told to send back the iron with a $12 check for their shipping fees and they would repair/replace it.

So, eight months after buying the iron, the cost had just increased $25 (my shipping to Folica, their shipping back) and I'd been without the iron for two months while I shipped it to Folica, waited for them to "repair" or "replace" it, and then ship it back.

But the story does not end there. No. Imagine my surprise when, after getting the "replaced" iron from Folica, I plugged it in and IT DIDN'T WORK. Not even once. That's right, Folica shipped what was likely a refurbished iron without disclosing it and, worse, without even quality testing it to ensure the new iron worked.

Wash, rinse, repeat. I called Folica, was put on hold for ten minutes, and, unbelievably, the chipper young woman on the phone told me to send back the faulty iron, at my expense, with another check for $12. This time I objected, was transferred to a supervisor, was told to call another number Monday. Guess what happened on Monday? The other department was unable to assist.

I'm back to using my Conair. I don't think I've given up on Sedu entirely, but I certainly will never buy another product from Folica.

I love this straightener! This thing cut my "hair time" from 40 mins to 15 mins or less. I love the fact that it actually tells you what tempurature your at, not just "high" or "low." Of course, I run it at it's highest temp: 410 degrees, but when my little cousin wants to be "just like me," I turn it down to 250 so I don't burn her fine hair. I bought the 1" plates so I can easily curl the ends in or out if I don't want that totally straight look. I can actually add volume to the top of my hair by pulling it up when I straighten it. The only thing i would change is to make the plates longer, so I can grab a bigger chunk of hair, but that's just me being lazy. I have had to bring this to work for some of my girlfriends to try, and everyone who has tried it went out and bought one!! I found a UK website that had reviewed tons of hair straighteners, this was #1. It got a 4.8 out of a possible 5 from over 4000 reviews. It was featured in Allure Magazine at one point. I definitely recommend this to anyone with any kind of hair!!

I've only had this iron for about 3-4 months and it has already started giving me problems. It's fine as long as it works. I travel a lot so maybe thats what caused it, however, I expected something i paid 130 bucks for to last a little while longer. Now, every time i turn it on, I have to spend 20 minutes to put it in the exact position where it will actually stay turned on. Once it gets hot, and I start straightening my hair, it usually turns off (yes even if its turned on), so I have to continuously watch in the mirror to make sure the little green light is on.
There was so much hype about this iron when I first got it so thats why I picked this one over the CHI. But come on for an arm and a leg, can't a girl get an iron that will actually WORK!

This iron does a good job straightening hair with minimal hair damage. However, after one (1) year, the iron wasn't getting consistent power because the swivel cord connection wouldn't hold. Now it has stopped working altogether. I never dropped it; it appears to be a problem with the design. For this reason, I can't recommend it.

A friend recommended the Sedu. I saw her thick hair turn very straight. I have it and it has changed my whole appearance! I can look neat and professional for work. It heats up fast and is easy as can be!

I bought this item for my wife exactly four months ago (9-15-06) and she said it was working well for most of the four months. She had concerns because the electrical cord which attachs to the unit rotates and when it rotated to certain angles, the heat would turn off (as indicated by the green light which is either off, flickers or solid). As she used it, the problem became more and more frequent. Now, the unit will not work unless it is at one point and at a certain angle (which I guess allows electricity to go to the unit). I tried taping it to that location but the cord also has to stay at that certain angle which is impossible to maintain when using the iron. This is not very good for such an expensive item which gets alot of twisting and turning use and should have the highest materials and workmanship to prevent electrical. My wife admits that like anyone the unit has been dropped, but that should not cause an electrical cord problem. Dropping the iron risks breaking the two flat iron ceramic plates, which are still perfectly intact. The problem is that because of the cord, and the way a flat iron is used, there is alot of cord twisting. For what is advertised as a "professional" device and at a cost which only a professional would normally purchase, we cannot believe that this could be used in a "professional" environment. My wife only uses it six or seven times a week, not six or seven times a day like in a salon. We highly recommend that you STAY AWAY from this product.

After 3 1/2 years, I finally had to retire my trusty Chi. I did plenty of research and after all the rave reviews, decided to try something new and purchased the Sedu. It worked great... for about 6 weeks! It doesn't heat anymore, and I've never once dropped it. It came as quite a shock to me, considering the amount of money spent on the item! Hopefully it was just a fluke. There is a warranty, so I am hoping there won't be any problems with getting a new one. Wish me luck!