Conversations about companies' "best practices" and "whodunitgood" have a flaw. There is more than a 50-50 chance that those companies cited as best-in-class won't make the list two years later. Herbold, former COO of Microsoft, is guilty not only of that issue but also of an overreliance on secondary research and an overfamiliarity with Microsoft and Procter & Gamble. Certainly, the latter is to be commended; P&G is a paragon of innovation, although Microsoft, insist a number of industry pundits, needs to overcome its 800-pound gorilla attitude. In essence, Herbold itemizes the nine deadliest sins of success, from neglect to confusion, and then evaluates antidotes and keys to sustainability. He points to Toyota and Fidelity, for instance, as leaders in reapplying what works, and to Southwest Airlines and GE as the masters of clarity, simplicity, and repetition. Other than some outdated examples, there's one more hitch: the author doesn't listen to his own advice to keep it simple. Barbara JacobsCopyright © American Library Association. All rights reserved
From the Back Cover
Praise for Seduced by Success
“Bob Herbold gets to the heart of why successful organizations and individuals often go into a tailspin, and how this can be avoided. His thorough reviews of specific companies we all know make this a very useful book, and I highly recommend it.”-Indra K.Nooyi, President & CEO, PepsiCo, Inc.
“This book rings painfully true….Bob Herbold demonstrates with clinical precision that a company's fall from grace can frequently be traced back to its time of greatest achievement. Before you get too depressed, however, take heart-he also gives you all the tools you need to avoid that ignominious fate.”-Sir Martin Sorrell, Chief Executive Officer, WPP Group PLC
“It's very instructive to read the detailed case studies showing how some successful companies lose their way, while others remain successful. Through these rich examples, Bob Herbold shows how to sustain success.”-Koh Boon Hwee, Chairman, DBS Group Holdings/DBS Bank, Asia
“Seldom do you find a book with as many powerful, useful reminders that help you face up to reality and deal with problems. I strongly urge you to read it.”-Grant L. Kelley, Principal & CEO, Colony Capital Asia