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Seducing the Boys Club: Uncensored Tactics from a Woman at the Top Paperback – December 30, 2008
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
About the Author
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Nina and her husband live in an apartment in NYC and escape to their 45-acre horse farm in Dutchess County, New York.
From the Hardcover edition.
More About the Author
Top Customer Reviews
The most interesting book I have read about a woman succeeding in business. Ok, the only book, yet it would be difficult to imagine one more entertaining, and informing, and controversial.
As you might expect from an advertising professional, she knows how to hook you emotionally, and, if you care to look beyond the entertaining story, you will discover the information and the many strategies she employs successfully, and how to match and outperform as a female in an alpha male environment.
Men listen like dogs, and hear only what they want. I found this controversial, but when she says we only hear what we want to hear, I know exactly what she means. Women, though look beyond the content and look at body language and tonality, and pick up on nuance. She has actually trained some of these alpha males to develop some of these superior qualities.
Some of her strategies on how to butter up men I found really entertaininng. I can just imagine myself puffing myself up and responding to the handshake workout opener, and had to laugh at its brilliance, or the tie comment. Simple but so effective.
She talks of the different communicating styles of men and women, and how to adapt. Definitely more interesting than most business books you will read. Fascinating.
Hope this is helpful.
I really, really, really wanted to like this book. But the reality is I couldn't finish it.
First of all, the majority of the author's struggle takes place when she's already "made it." Not when she's an underling, working under men who incessantly steal her ideas. I wanted to hear how she handled that, not how she honed her management skills. And with all the, "When I was at JWT...hee, hee, hee...oh I used to work with him at Y&R...yuck, yuck, yuck...I hear on a daily basis at work, I could have done without Nina's "shout outs" to Boy's Club cronies every other page. Boys she hated at first, but now loves (well, it was nice of them to write five-star book reviews on Amazon for her.)
Maybe I'm just bitter. I'll spare you the retort. I'm a bitter unsuccessful copywriter who writes long, boring reviews on Amazon. There you have it.
(But I still didn't like this book.)
Indeed, there are two kinds of copywriters. People who learned to write ads. And writers who work/ed in advertising. Nina Disea is the former. Augusten Burroughs is the latter. (Sorry to compare you to a man, but I know you can handle it).
I'm still going to try to get through this book. What can I say? I'm a glutton for punishment.
Given her outlook and response to opposition I found it hard to sympathize with her and I was quickly turned off by her character. The bitterness she holds against her ex husband gets old really fast and the deceptive practices she occasionally employs when it works to her advantage sincerely disappointed me. I could not even finish the book.
Being a woman myself, I'm happy for and proud of the women who've managed to reach the top in their respective fields, but as this book is a perfect example of, it's no wonder women in power can get labeled as [expletives]. I would not recommend this book as a guide to any woman who aspires to climb the ladder of success unless she planned to compromise her integrity, morals, and self-respect and if that's the case, why the entertainment industry has plenty better examples.
For example, my poor testosterone-deprived mother taught me that modesty is a virtue. Ms. DiSesa, without compromising her own virtue, explains how Mom unwittingly hindered my career by raising me as a "quiet achiever". (Can I get a do-over?) And a compelling story the author tells to perfectly illustrate effective use of "stimulus and response" had me running to my email to forward to friends.
This is not just another new-age, gender-specific, self-help exercise from an earnest liberated woman, but witty, insightful, down-to-earth advice for women and men alike. It's a sharing of her wisdom and experience by a woman whose resume and accomplishments prove she knows what she's talking about. The book is enlightening, entertaining, and worthwhile.
Most Recent Customer Reviews
As a marketing student, I learned so much about the business, as well as how to work together with men. I cannot recommend it enough.Published 7 months ago by Natasha
Great advice on working with men and how to put your feminine traits to use in meetings.Published 17 months ago by Jackie
For a true story and a book about "making it" in the corporate world and breaking the glass ceiling, this paperback was a page-turner, and one that I could not put down! Read morePublished on October 2, 2013 by BrendaPartington
Thanks for the tips and suggestions for dealing with unruly and unreasonable associates. I work as a substitute teacher at the high school and jr. Read morePublished on October 1, 2013 by Rejoice!
I loved this book. It is filled with things I really already knew and practice, but it was just encouraging to read the philosophy and plight of another woman who has blazed the... Read morePublished on December 25, 2012 by Michelle
Fun, easy read. Many pointers to help when working in the "good ol boys" system. Will be using the S&M method soon.Published on December 21, 2012 by Sylvia O. Turrubiates
The title is misleading and almost gives an innuendo of male-bashing. Rather it is a brilliant depiction of stategy and how to develop relations with men who may not be entirely... Read morePublished on September 2, 2011 by Jessica Williams
This book was super entertaining. The author describes how she uses verbal manipulation to climb to the top and it's not long before you realize she is using that same verbal... Read morePublished on February 6, 2011 by Jennifer Corwin
While I enjoyed the light-hearted style, and some of the stories conveyed were interesting and often funny, these ideas are far from new. Read morePublished on November 16, 2010 by PostalWings12